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Featured Stories
I have been thinking a lot about fandom lately, and not just because I need to go write an opening Keynote for our upcoming summit.
The Caribbean Premier League calls itself the Biggest Party in Sport. But behind the scenes, it’s building something far more strategic and far more interesting to sponsors.
I am not the only commentator who believes that creators won the 2026 FIFA Men's World Cup from a marketing standpoint.
How long after the FIFA World Cup leaves North America will we understand its legacy?
Has your FOMO maxed out from reading all the "what I learned at Cannes" posts?
I know it's no consolation, and somewhat bougie of me to say, but I was there for the entire glorious week, and I have FOMO for all the stuff I missed.
I am not the only commentator who believes that creators won the 2026 FIFA Men's World Cup from a marketing standpoint.
I was recently in Trinidad for the CPL Partner Summit and witnessed a transformation in sport sponsorship.
GLOBAL PARTNERSHIPS | MORE →
HIGHLIGHT REEL | MORE →
2026 is shaping up to be a defining year for sponsorship.
Looking ahead to 2026, we’re expanding the conversation beyond Pittsburgh. After the ROI Forum in April, we’ll be heading to Vancouver in June 2026 and London later in 2026, with more details to come.
SponsorshipX (SPX) and 17 Sport today announced the launch of the SPX Purpose League powered by 17 Sport, a new global community redefining how sponsorship delivers impact and long-term value.
MAIN STAGE | MORE→
I have been thinking a lot about fandom lately, and not just because I need to go write an opening Keynote for our upcoming summit.
How long after the FIFA World Cup leaves North America will we understand its legacy?
PEOPLE PEOPLE NEWS | MORE→
At the SponsorshipX Changemakers Summit, we don’t just talk about change we bring together the people who make it happen. From leaders rewriting the rules of sport and sustainability to creators redefining culture and commerce, this year’s speakers embody what it means to dream and do it.
Prepare for a fantastic keynote presentation at the SponsorshipX Changemakers Summit featuring Hannah Parish, Airbnb's Country Manager for Canada.
PODCAST | MORE→
The Caribbean Premier League calls itself the Biggest Party in Sport. But behind the scenes, it’s building something far more strategic and far more interesting to sponsors.
Canadian sponsorship just hit $4.22 billion — the highest total ever recorded, with rights fees up 58% in a single year and brands reinvesting in women’s sport, evaluation, and fan experience at historic levels.
STAT SHEET | MORE→
Every year, the Canadian Sponsorship Landscape Study (CSLS) provides the most detailed measurement of the sponsorship industry's performance. With 19 years of results, 303 respondents across brands, properties, and agencies, and category-by-category financial data, the study is widely seen as the industry’s most reliable barometer.
Every year, the Canadian Sponsorship Landscape Study (CSLS) provides the most detailed measurement of the sponsorship industry's performance. With 19 years of results, 303 respondents across brands, properties, and agencies, and category-by-category financial data, the study is widely seen as the industry’s most reliable barometer.
This year’s data tells a compelling story of growth, sophistication, and apparent directional shifts. Below is a breakdown of the findings backed by the numbers.
