SponsorshipX is turning up the volume on one of the most anticipated moments of the week, and Kubik is leading the charge.

As our Hospitality Changemaker, Kubik will host The Kubik Kickoff Party, a key energy point of the SponsorshipX Changemakers Summit. On Thursday, November 13, from 5:30 to 11:00 PM, we’ll take over Paris, Texas on King Street, one of Toronto’s most vibrant and creative venues, for an evening that celebrates connection, storytelling, and design.

We’re thrilled to welcome Tradable Bits and MLSE to the SponsorshipX Changemakers Summit, where they’ll challenge the way we think about data, fandom, and connection.

The Canadian National Exhibition (CNE) is officially joining the SponsorshipX Changemakers Summit as a Content Changemaker, and they’re bringing a bold story to tell.

Tradable Bits, the global leader in fan data technology, and

Club América, North America’s most decorated and popular football club, today announced a multi-year partnership. Together, the organizations will launch a next-generation, data-driven fan engagement platform that will deepen connections with fans and provide unmatched value to partners.

As TIFF celebrates its 50th anniversary, it marks a significant milestone in the world of cinema and strategic partnerships. The festival's enduring strength is built around a blend of legacy sponsors and new voices, all woven into an immersive experience that spans screens, lounges, and the heartbeat of Toronto. This 50th anniversary is not just a number, but a testament to the festival's commitment to showcasing the best in film and the power of collaboration.

When McLaren steps onto the Formula 1 grid for the 2026 season, it will carry a new identity: McLaren Mastercard Formula 1 Team. The move ends a 13-year gap without a title sponsor, the last being Vodafone, whose deal with the team ran from 2007 to 2013, as reported by news.com.au.

I wanted to share this partnership, as it is a proper fit between a brand and a rights holder....

Black professionals need more than jobs—they need mentorship, networks, and growth opportunities. The Black Talent Initiative (BTI) delivers on all three, connecting Black talent with career pathways while helping organizations build inclusive workplaces.

Whistler, BC — At Aspire 2025, an evening hosted by the Grow Cycling Foundation and Crankworx on August 9, SRAM announced that applications for its enhanced Community Partnership Program will open on September 1, 2025. The event at the Squamish Lil’wat Cultural Centre during Crankworx Whistler’s 20th anniversary brought together some of the most influential voices in cycling’s inclusion movement.

Be the Catalyst!

At SponsorshipX, we’ve seen the power of opening doors for the next generation of leaders. We’ve done it at the Grey Cup with TELUS, at the JUNOS with TD, and through multiple events with the PNE, the Black Talent Initiative, and others.

Tim Hortons, Mattel, and the Professional Women's Hockey League unite for a cause-driven collaboration that puts Sarah Nurse and Marie-Philip Poulin in the toy aisle and on a mission to grow the game.

SponsorshipX is curating the Changemakers Summit with impact-focused partners such as YouGov, Northern Super League, T1, and Humanity. Here is how to join the roster and demonstrate your leadership and advocacy with the marketing community. 

TikTok Canada has been forced to abruptly withdraw millions in sponsorships from major Canadian arts organizations due to a federal order requiring the company to cease operations there.

Exactly 365 days before the opening whistle in Mexico City kicks off the most ambitious FIFA World Cup ever, host cities across North America have transformed the symbolic "one-year-out" milestone into a living, crescendo campaign.

Heineken® 0.0 has been announced as the official partner of F1® THE MOVIE, the upcoming global release starring Brad Pitt and Damson Idris.