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For leaders who take time to learn before they invest.

A focused forum on sponsorship, partnership, and ROI.

Most conferences optimize for more content.
This one is built for better decisions.

SponsorshipX brings together leaders who slow down, learn the landscape, and invest with intention — not pressure.

No trade show floor.
No sales pitches.
Just learning that leads to smarter partnerships.

Join Us

You’ll join CMOs, partnership leads, and innovation teams from global brands, agencies, emerging platforms, and rights holders — all focused on turning sponsorship into measurable impact.

PARTNERS

Position your brand as a thought leader in sponsorship valuation, connect with high-value clients, and drive results.

DELEGATES

If you’re responsible for justifying sponsorship spend, elevating your brand’s impact, or advancing your knowledge, you must be here.

SPEAKERS

Join the industry’s top minds to discuss best practices, cutting-edge research, and inspiring stories that will shape the future of sponsorship metrics.

Learning that outlasts the event.

clear frameworks for evaluating sponsorship opportunities

real world examples
of partnerships that delivered ROI

better questions
to ask before
committing budget

peer insight you won’t get from decks or large conference rooms

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ROI Forum 2026 - Ticketing
ROI Forum

Early Bird Ends April 7

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Passes
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Forum Pass: $1,499 | Day Pass: $599
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Forum Pass: $1,999 | Day Pass: $899
Walk Up April 20
Forum Pass: $2,799 | Day Pass: $1,299
Stay & Access Package
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$1,699USD
$699USD
full forum access + 3 night hotel
full forum access
April 21, 22 or 23
Choose from 3 partner hotels
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Teammate Pass: $594 USD
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Watch Party (April 23) ✓ ✓ April 23 only
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Stay & Access Package
from$2,200USD
full forum access + 3 night hotel
Choose from 3 partner hotels
Forum Pass Full Price: $2,799 USD
Buy Now
Three Night Hotel Stay ✓
Content Sessions ✓
Welcome Reception (April 21) ✓
Breakfast (April 22 & 23) ✓
Lunch (April 21, 22, 23) ✓
Dinner (April 22, 23) ✓
Flag Football (April 22) ✓
Activation Tour (April 23) ✓
Watch Party (April 23) ✓
Event App ✓
Attendee List ✓
App Messaging ✓
Schedule Builder ✓
Content E-Book ✓
Forum Pass
$1,699USD
full forum access
Teammate Pass: $1,444 USD
Full Price: $2,799 USD
Buy Now
Three Night Hotel Stay ✗
Content Sessions ✓
Welcome Reception (April 21) ✓
Breakfast (April 22 & 23) ✓
Lunch (April 21, 22, 23) ✓
Dinner (April 22, 23) ✓
Flag Football (April 22) ✓
Activation Tour (April 23) ✓
Watch Party (April 23) ✓
Event App ✓
Attendee List ✓
App Messaging ✓
Schedule Builder ✓
Content E-Book ✓
Day Pass
$699USD
April 21, 22 or 23
Teammate Pass: $594 USD
Full Price: $1,299 USD
Buy Now
Three Night Hotel Stay ✗
Content Sessions Selected Day
Welcome Reception (April 21) April 21 only
Breakfast (April 22 & 23) Selected Day
Lunch (April 21, 22, 23) Selected Day
Dinner (April 22, 23) Selected Day
Flag Football (April 22) April 22 only
Activation Tour (April 23) April 23 only
Watch Party (April 23) April 23 only
Event App ✓
Attendee List ✓
App Messaging ✓
Schedule Builder ✓
Content E-Book ✓

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Davey Chadwick is Head of U.S. Sport – Client Services at YouGov Sport, where he leads the team responsible for delivering audience intelligence, sponsorship effectiveness measurement, and commercial insight to many of the most influential organizati

Davey Chadwick is Head of U.S. Sport – Client Services at YouGov Sport, where he leads the team responsible for delivering audience intelligence, sponsorship effectiveness measurement, and commercial insight to many of the most influential organizations in sports and entertainment. He serves as a strategic advisor to U.S. pro teams across the ‘Big 5’ leagues, major league offices, global brands, and leading marketing agencies. Davey specializes in translating fan and consumer data into revenue-driving strategy — helping properties refine go-to-market positioning, unlock new sponsorship categories, and quantify ROI in an increasingly fragmented media landscape. Prior to YouGov, he led Sponsorship Strategy & Consumer Insights for the Philadelphia Flyers and Wells Fargo Center and held roles with Madison Square Garden, Wasserman (formerly CSM), and Deloitte Consulting. A published thought leader in Sports Business Journal and frequent industry speaker, Davey focuses on how data, AI, and evolving fan behavior are reshaping partnership strategy and commercial growth across the sports and entertainment ecosystem.

Dedra joined Toyota in the summer of 2017, and oversees Toyota’s Global and Domestic Olympic and Paralympic partnerships, using them to motivate team members, engage regional teams and dealers, and support the company’s evolution from an automaker in

Dedra joined Toyota in the summer of 2017, and oversees Toyota’s Global and Domestic Olympic and Paralympic partnerships, using them to motivate team members, engage regional teams and dealers, and support the company’s evolution from an automaker into a broader mobility brand. She leads the strategy, creative development, and execution of Olympic and Paralympic marketing across all channels, and is responsible for managing and activating the U.S. Olympic & Paralympic Committee, 17 National Governing Bodies, and 29 Team Toyota partnerships. Before joining Toyota, Dedra spent more than a decade at TD Ameritrade as Director of Social Media and Corporate Sponsorships. She also played a key role in establishing TD Ameritrade’s partnership with the NFL and led activation efforts for both the NFL and the U.S. Olympic & Paralympic Committee sponsorships. She earned a Bachelor of Science in Psychology and an MBA with a concentration in Marketing from the University of Maine, where she was also a member of the NCAA field hockey team.

Gina R. Scott is a sports marketing powerhouse with 25+ years of experience building transformative brand partnerships across the NFL, NBA, and corporate America. As Vice President of Partner Services at NFL Players Incorporated, she leads the NFLPA'

Gina R. Scott is a sports marketing powerhouse with 25+ years of experience building transformative brand partnerships across the NFL, NBA, and corporate America. As Vice President of Partner Services at NFL Players Incorporated, she leads the NFLPA's strategic partnership portfolio — negotiating and activating deals that connect Fortune 500 brands with thousands of NFL players' group licensing rights. Named a Sports Business Journal Game Changer (2021), Sports Executive of the Year by the Black Sports Business Symposium (2023), and one of Sports Illustrated's 100 Influential Black Women in Sports (2022), Gina brings hard-won insight on brand building, sponsorship strategy, and executive leadership to every stage she graces. She is the founder of The Spice Factory LLC, a board member of the Sponsorship Marketing Association, and a professor in George Washington University's Sports Philanthropy program. A University of Florida alumna and proud Gator, Gina is based in the Washington, DC metro area.

Jonathan A. Jensen serves as an Associate Professor at Texas A&M University, with a focus on the intersection of the dynamic fields of data science and sport business and specializing in the application of advanced statistical models to study questio

Jonathan A. Jensen serves as an Associate Professor at Texas A&M University, with a focus on the intersection of the dynamic fields of data science and sport business and specializing in the application of advanced statistical models to study questions related to sponsorship ROI. A two-time finalist in the research papers competition at the MIT Sloan Sports Analytics Conference, Jensen has co-authored three papers honored with the “Paper of the Year in Sport Marketing” award from the American Marketing Association’s (AMA) Sport and Sponsorship-Linked Marketing Special Interest Group (SportSIG). His research has been featured in USA Today, The Wall Street Journal, The Economist, AdWeek, Chicago Tribune, Atlanta Journal-Constitution, Portland Business Journal, Columbus Dispatch, The Baltimore Sun, and the WGN Morning News. Prior to entering academia, Jensen served as an executive for leading sport marketing agencies in global advertising networks Omnicom Group (GMR) and Publicis Groupe (Relay Worldwide), as well as working for teams in the National Football League (NFL) and Major League Baseball (MLB). Jensen earned a B.A. from the University of Notre Dame, a M.S. from the University of Massachusetts-Amherst, and a Ph.D. with a Graduate Interdisciplinary Specialization in Quantitative Research Methods (GISQRM) from The Ohio State University.

Lindsay O’Brien is Vice President of Partnerships at The T1 Agency, where she leads partnership strategy, measurement, negotiation, and portfolio management for some of Canada’s leading brands. She helps organizations build partnership portfolios tha

Lindsay O’Brien is Vice President of Partnerships at The T1 Agency, where she leads partnership strategy, measurement, negotiation, and portfolio management for some of Canada’s leading brands. She helps organizations build partnership portfolios that drive business impact while creating meaningful community connections. With more than 15 years of experience across sports, entertainment, and talent partnerships, Lindsay has worked across the full ecosystem spanning property, brand, and agency roles. She brings a consultative marketing approach to developing partnerships that elevate brand positioning and unlock new opportunities for brands. Prior to joining T1, Lindsay held roles at MLSE and Molson Coors, developing integrated marketing partnerships across professional sports and entertainment. Outside of work, she’s a mom of three (plus a dog!), a sports and music enthusiast, and a passionate believer in the power of sponsorship to bring people together.

Lisa Young joined the Seahawks in 2005, steadily advancing within the organization's partnerships department. Young oversees all aspects of the team's Corporate Partnerships group. She also contributes to academia as an Adjunct Professor at Seattle U

Lisa Young joined the Seahawks in 2005, steadily advancing within the organization's partnerships department. Young oversees all aspects of the team's Corporate Partnerships group. She also contributes to academia as an Adjunct Professor at Seattle University, teaching in the Albers School of Business & Economics, Sports & Entertainment MBA program. Before joining the Seahawks, Young initiated her career in advertising at a boutique firm in San Diego. A graduate of the WSU Murrow School of Communications, she resides in Woodinville, Wash., with her husband Jeremy and their two children, Caroline and Harrison.

Liza Keller is the Head of Integrated Marketing Campaigns at Uber, leading brand and campaign strategy across Uber and Uber Eats in the US and Canada. Over her five years at Uber, she has helmed some of the brand's most recognized work — including fi

Liza Keller is the Head of Integrated Marketing Campaigns at Uber, leading brand and campaign strategy across Uber and Uber Eats in the US and Canada. Over her five years at Uber, she has helmed some of the brand's most recognized work — including five Super Bowl campaigns, an Emmy Award-winning campaign for Uber One for Students, and Uber's first Parent Brand platform, which debuted at the Paris 2024 Olympics. Before Uber, she held brand roles at Burger King, including the Effie-winning Impossible Whopper launch.

Mark Harrison founded the MH3 Collective, a group of ventures grounded in passion, people, profit and purpose. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the Black Talent Initiative to combat racism t

Mark Harrison founded the MH3 Collective, a group of ventures grounded in passion, people, profit and purpose. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the Black Talent Initiative to combat racism through economic resilience and Park Street Education, a charity to remove all barriers to children’s education. His community involvement includes serving as the Board Chair of Big Brothers Big Sisters of Toronto and as a Board Member of the CAMH Foundation and the Canadian Academy of Recording Arts and Sciences/The JUNO Awards. Mark is a recipient of the Black Business and Professional Association's Harry Jerome Award, the Association of Canadian Advertisers’ 2022 Gold Medal Award winner, a 2025 American Marketing Association Marketing Hall of Legends inductee, and the 2025 Sponsorship Marketing Council of Canada Hall of Fame winner. Mark is also CBC Toronto Metro Morning’s business columnist, regularly discussing marketing, workplace, and entrepreneurial matters.

Dr. Norm O’Reilly has been a partner with the T1 Agency for almost 20 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as

Dr. Norm O’Reilly has been a partner with the T1 Agency for almost 20 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as lead author of research studies, blog posts, and white papers, and has participated on the organization’s leadership team. He speaks often, including keynotes to industry. As a T1 partner, he has led numerous projects with brands and properties, with a client list that includes PepsiCo, Nike, Shell, Esso, Canadian Paralympic Committee, Ottawa Sports and Entertainment Group, Canadian Olympic Committee, Mondelez, Kids Help Phone, Nissan, Hockey Canada, BMO, Dairy Farmers of Canada, USports, Canadian Center for Ethics in Sport, Canadian Hockey League, and many more. He co-founded and has led the Canadian Sponsorship Landscape study, now in its 20th edition and was co-lead on Canada’s Most Valuable Property Study in 2014, 2016, and 2018. O’Reilly is recognized as one of the leading scholars in the business of sports. He is currently Dean of the College of Business at the University of New England. He has authored or co-authored 23 books and more than 170 peer-reviewed journal articles.

Located at 59 S. 2nd Street in Pittsburgh, PA, The Distillery Complex blends historic charm with a modern twist. Originally home to Joseph S. Finch’s rickhouse in the late 1800s, the building has been thoughtfully preserved—its bones, structure, and character intact—while new construction has transformed it into a six-story playground.

The Distillery Complex

This isn’t just a venue.
For SponsorshipX, the Distillery Complex serves as our central gathering point, where keynotes, discussions, and small-group sessions unfold in a setting designed for conversation.

But the forum doesn’t live in a single room.

Throughout the week, select moments of SponsorshipX will extend across vibrant areas of Pittsburgh, allowing delegates to experience the city.

Read More About The Venue

We’ve secured hotel blocks in Pittsburgh for SponsorshipX delegates to ensure convenient access to the forum and surrounding NFL Draft activity.

Hotel blocks are available
April 21–23 (three nights inclusive).

Need to extend your stay? Contact guestservices@sponsorshipx.com to arrange additional dates.

Book Your Hotel Now

EVEN Hotel Downtown

425 Forbes Avenue
Pittsburgh, PA 15219

Available accommodations:

  • King

  • Queen / Queen

$1,350.22 USD for 3 nights

Sheraton Station Square

300 W Station Square Dr
Pittsburgh, PA 15219

Available accommodations:

  • King

  • Queen / Queen

$2,047.90 USD for 3 nights

Hampton Inn West Mifflin

1550 Lebanon Church Rd
Pittsburgh, PA, 15236

Available accommodations:

  • Single King or Queen

  • Queen / Queen

$816.70 USD for 3 nights

Why book within the block?

SponsorshipX is designed for meaningful interaction. Staying within the hotel block keeps you in proximity to the leaders, partners, and conversations that define the experience.

EXPERIENCE SPONSOR

DAY SPONSOR

MEDIA SPONSOR

Join the organizations helping shape the future of sponsorship.
Connect with brand leaders, partnership strategists, and decision-makers responsible for sponsorship investment and impact.

Partner with the ROI Forum

The ROI Forum brings together brand leaders, partnership strategists, and decision-makers focused on the future of sponsorship.

Partners gain the opportunity to engage directly with the organizations responsible for sponsorship investment, measurement, and long-term partnership strategy in a focused, conversation-driven environment.

Position your organization at the center of the industry discussion on sponsorship value and impact.

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