Canada’s only sponsorship summit where you hear the deals,
understand the data, and experience the fandom. All in one day.
Loyalty Is No Longer Enough.
Consumers have more choice than ever before.
Attention is fragmented.
Communities are harder to build.
Traditional engagement strategies are delivering diminishing returns.
The organizations winning today aren't simply acquiring customers.
They're creating fans.
Questions we’re tackling:
How do brands create communities instead of campaigns?
How do sponsorships create belonging instead of awareness?
How do properties build fandom that lasts?
How do we measure the impact of engagement?
What can marketers learn from the fastest-growing fan communities?
The Brand Fandom Summit exists to answer those questions
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The Brand Fandom Summit exists to answer those questions ↑↑↑
The rules of engagement have changed.
The strongest brands aren’t chasing attention. They’re building communities.
The strongest sponsorships aren’t buying awareness. They’re creating belonging.
The strongest properties aren’t just growing audiences. They’re deepening fandom.
The Brand Fandom Summit explores what that shift means for
brands, properties, and community builders today.
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How do you move people from passive reach to active belonging?
Attention is easy to buy. Community has to be earned.We'll explore how brands and properties create shared experiences, participation, and connection that keep people engaged long after a campaign ends.
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What turns a customer into a champion?
The strongest brands don't just acquire customers. They create people who recommend, share, and actively support what they do.We'll explore what drives advocacy and how fandom influences loyalty, behaviour, and growth.
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How do sponsorships create something deeper than visibility?
The best partnerships do more than generate awareness. They create meaningful connections between brands, properties, and fans.We'll explore how organizations are building stronger emotional connections through sponsorship.
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How do you invite fans to become part of the story?
Today's audiences don't just watch. They create, share, contribute, and influence culture.We'll explore how brands and properties are turning engagement into participation.
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How do organizations think beyond visibility?
Impressions tell part of the story. The bigger opportunity is understanding the value created through engagement, community, and fandom.We'll explore how organizations are thinking beyond visibility and considering the broader value sponsorship and fandom can create.
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What makes an experience last beyond the event itself?
The most powerful moments create stories, memories, and connections that continue long after the lights go down.We'll explore how sport, entertainment, hospitality, and shared experiences help build fandom over time.
Insights you can apply. Conversations you can't get elsewhere. Experiences you'll remember.
Meaningful Connections With the People Shaping
the Industry
Conversations with senior leaders from brands, properties, agencies, and community organizations tackling the same sponsorship, fandom, and engagement challenges you are.
The 20th Annual Canadian
Sponsorship Landscape Study
Two decades of sponsorship data, and insights from across the Canadian market, released here
first and yours to take back to
your team.
The Inside Stories Behind Canada's Most Anticipated Sports Launch
Hear how Toronto Tempo's
partners built campaigns, made investment decisions, and created momentum before a single game was played.
A Seat in the Mastercard Lounge for Toronto Tempo vs. Indiana Fever
Experience fandom in action alongside fellow delegates, partners, and industry leaders at one of the year's most
anticipated sporting events.
Not spectators. The people making decisions.
Together, these leaders represent the organizations responsible for turning audiences into communities, customers into advocates, and moments into movements.
We've created a simple toolkit to help you make the business case for attending. Inside you'll find a ready-to-send email template, key talking points, and resources that highlight the value Brand Fandom Summit can bring to both your role and your team.
Want to attend the Brand Fandom Summit? Let’s get your approval.
Registration & Welcome
Begin the day by checking in at Registration, your first stop to pick up materials, get oriented, and feel the energy of what's ahead.
Breakfast
Grab a bite, sip your coffee, and start the day connecting with fellow attendees.
Building Modern Fandom
Chris Andrews, Director of Partnerships & Brand Experience, Molson Coors Beverage Company
Isabelle Bonin, Vice President Marketing & E-commerce, Reitmans
Ryan Hughes, Chief Strategy Officer, Humanity
Matthew Klar, Partner | Head of Strategy, the greater
Dominic Martin, Director, Marketing, Canada Soccer
Fuel up with breakfast, meaningful conversations, and new connections as you join interactive roundtable discussions led by industry experts. Together, we'll explore the trends, shifts, and opportunities shaping modern fandom, and how brands, properties, and agencies are transforming engagement into lasting fan connections. Meet the speakers who will drive the conversation forward:
Gah-Yee Won - Fandom as Representation: From Access to Belonging in Sport
Chris Andrews - Finding Fandom: How Brand Repositioning Creates Deeper Affinity
Isabelle Bonin - The Next 100 Years: Building Fandom Where Culture Happens
Ryan Hughes - Why We Become Fans: The Behavioural Science of Belonging
Matthew Klar - Engineering Fandom: The Rise of Invented Sport
Dominic Martin - From Moment to Movement: Turning Major Events Into Lasting Fandom
The Fan in You
Every person in this room is a fan, and that fandom has depths, layers, and complexities. Lace up your sneakers, fit your mouthguard, and get game-ready, even if it means doing some jumping jacks as Mark Harrison tips off the Brand Fandom Summit like an old-school coach getting his team ready for a playoff game. Technically, this is a session to explore the Fan in You. Practicality? Get ready to work!
Co-Building Fandom: Inside a Founding Partner Campaign
A conversation with a Toronto Tempo founding partner on what it means to be a partner before a fan base exists. This session explores how early partnership goes beyond sponsorship to co-building fandom by creating shared experiences, community connection, and cultural relevance while helping lay the foundation for a new era in women’s sport.
Spotlight Session
Every journey begins with someone who believes before the world is watching. From the people who champion our ambitions to the brands that help shape new fan communities, this conversation explores the power of showing up early and the opportunity that comes with being part of a first chapter. Hear CIBC’s story behind the Day Ones campaign, the Canadians who have celebrated those who believed in them first, and the thinking behind CIBC’s decision to become a founding partner of the Toronto Tempo. Together, we’ll explore how brands can move beyond sponsorship to become part of the story, helping create the moments, memories, and traditions that define a fan community from day one.
Official Release: 20th Annual Canadian Sponsorship Landscape Study
Marking two decades of insight since 2006, the Canadian Sponsorship Landscape Study (CSLS) has become the standard and the go-to resource for brands, properties and agencies in Canadian. Now in its 20th annual edition, the bilingual study that samples organizations from coast to coast captures the latest findings from the 2025 sponsorship year, assesses trends back to 2006, and forecasts to 2026 and beyond. The past 3 years of findings (2023 to 2025) report a period of ‘optimization’ for sponsorship in Canada, characterized by a more holistic, digital, and impact focussed use of sponsorship by Canadian brands to reach consumers in a meaningful way, in essence treating them as fans. Join the study’s lead author, Norm O’Reilly, Professor at the University of Florida and Partner at T1, as he presents its results and summarizes the reality and trends facing our industry. Come and learn the reality about sponsorship today and be ready for the ever-changing environment facing brands and fans.
Networking Lunch Reception
Take a break, recharge, and make meaningful connections over lunch with fellow attendees, speakers, and industry leaders. This dedicated networking reception is designed to spark conversations, exchange ideas, and build relationships with peers who are shaping the future of brand fandom. Whether you're reconnecting with familiar faces or meeting new collaborators, this is your opportunity to continue the conversations inspired by the morning sessions in a relaxed and engaging environment.
Tempo Leadership: From First Fans to Forever Fans
Teresa Resch, President, Toronto Tempo
Lisa Ferkul, Chief Revenue Officer, Toronto Tempo
Whitney Bell, Chief Marketing Officer, Toronto Tempo
Before you build a fan base, you have to decide what you stand for. Join Toronto Tempo leadership for a candid conversation on how Canada’s newest professional sports franchise is building fandom from the ground up. Rooted in Canadian pride, cultural relevance, and community connection, this session will explore the strategy, decisions, and lessons behind turning early audiences into a passionate, lasting fan base across the country.
The conversation will be followed by an audience Q&A, giving guests a rare opportunity to ask Tempo leadership their most pressing questions and engage directly with the team shaping the future of the franchise.
Decoding Fandom: Data, Trends & What’s Next
Fandom is evolving faster than ever, and understanding what drives today’s fans is critical for brands looking to build lasting connections. This keynote will unpack the data, trends, and behavioural shifts shaping modern fandom, revealing what the numbers tell us about attention, engagement, and changing fan expectations. Discover how leading organizations are leveraging insights to create deeper relationships, drive meaningful engagement, and stay ahead in an increasingly competitive landscape.
The First Season Playbook: Turning Sponsorship Into Momentum
Lindsay Liptok, Marketing Strategist, Instacart (freelance)
Alex Grout, Tampax Brand Director, Procter & Gamble
Lisa Ferkul, Chief Revenue Officer, Toronto Tempo
Join us for a practical, insight-rich conversation on what it takes to build momentum in the first season of a new sports property. Early Toronto Tempo partners will share how they’re approaching activation in a landscape with no established fan base, where every touchpoint matters and every moment has the power to shape perception, build relevance, and spark early fandom.
Building Modern Fandom
Isabelle Bonin, Vice President Marketing & E-commerce, Reitmans
Ryan Hughes, Chief Strategy Officer, Humanity
Matthew Klar, Partner | Head of Strategy, the greater
Dominic Martin, Director, Marketing, Canada Soccer
Fuel up with refreshments, meaningful conversations, and new connections as you join interactive roundtable discussions led by industry experts. Together, we'll explore the trends, shifts, and opportunities shaping modern fandom, and how brands, properties, and agencies are transforming engagement into lasting fan connections. Meet the speakers who will drive the conversation forward:
Chris Andrews - Finding Fandom: How Brand Repositioning Creates Deeper Affinity
Isabelle Bonin - The Next 100 Years: Building Fandom Where Culture Happens
Ryan Hughes - Why We Become Fans: The Behavioural Science of Belonging
Matthew Klar - Engineering Fandom: The Rise of Invented Sport
Dominic Martin - From Moment to Movement: Turning Major Events Into Lasting Fandom
Fandoms Before Funnels
Inside a fandom, a brand becomes something people claim as theirs. Nithya Ramachandran wants to unpack a few questions with the audience: Why do some brands get carried by their audience, defended by them, argued about by them, while others with bigger budgets get scrolled past? The answer isn't reach. It isn't creative. And it isn't a better funnel.
This session is about fandoms. They're older than the internet, older than marketing, and they got along fine without us. Nobody gets assigned one. You choose it, and because identity is layered, you're in several at once. It's where rituals form and where the decision gets made long before anyone walks into a store or opens an app.
Getting inside a fandom is slow, uncomfortable work, and the fastest way to wreck one is to try to monetize it. Nithya will give you three tests you can run against any brief, in any category, to find out whether a fandom would claim you as their own.
For brand teams deciding where the next dollar goes, and the agencies helping them decide.
Inside Ownership: Building the Tempo Franchise
What does it actually look like to build a pro sports franchise, before the first tip-off? Join us for a behind-the-scenes conversation with members of the Toronto Tempo ownership group to unpack the realities behind expansion, from early strategic priorities and key decisions to the risks and pressures of getting it right from day one. This session goes beyond the headlines to explore how a modern franchise is intentionally designed, not only for on-court success, but to spark fandom that lives beyond the game and across the wider community.
SponsorshipX Summit Social (Mastercard Lounge)
Warm up for game night at the SponsorshipX Summit Social, a pre-tip-off gathering where networking is in full swing, conversations pass like fast breaks, and connections go straight to the hoop before the action on the court begins.
Toronto Tempo VS Indiana Fever
Get ready for an exciting WNBA matchup as the Indiana Fever visit the Toronto Tempo at Scotiabank Arena. Expect high-energy action as both teams battle for crucial points late in the season. With standout players on each roster, the game promises fast breaks, sharpshooting, and intense defense. Don’t miss the chance to see these talented athletes showcase their skills and bring the excitement of professional women’s basketball to Toronto.
Alexandra Grout is a Brand Director at Procter & Gamble leading the Tampax business. She oversees major consumer, retail, and sports marketing initiatives, including the Tampax x WNBA partnership. Alexandra is passionate about using the power of sport and culture to drive meaningful conversations, education, and confidence for the next generation.
Camille Wallace is a marketing leader recognized for building impactful partnerships at the intersection of sports and entertainment. In her role at FanDuel Canada, she oversees league, team and talent partnerships that drives brand growth and fan engagement. Previously, she led sports partnerships at TikTok Canada, where she played a key role in shaping content and media partnership strategies that connected sports properties, creators and fans on a global scale. With a strong background in partnerships and digital media strategy, Camille has built impactful collaborations across sports, entertainment, and media for over a decade. Outside of work, Camille is passionate about advancing women in sport and has supported Canadian Women & Sport since 2019 through both its Commercial Sports Advisory Group and Board of Directors.
Chris Andrews is the Director of Brand Experiences & Partnerships (BXP) at Molson Coors Beverage Company, where he leads the strategic direction and national partnership portfolio for one of Canada’s most iconic beverage brands. He oversees a team of 15 professionals focused on delivering impactful brand experiences, cultivating meaningful partnerships, and driving marketing initiatives that connect with consumers in authentic and memorable ways. With over 20 years of experience at Molson Coors across multiple functions, Chris brings a deep understanding of the business—from operations to commercial strategy—paired with a strong passion for brand building. In his current role, he plays a critical part in shaping how the company shows up in market, leading integrated marketing initiatives that span sponsorships, experiential activations, and key strategic alliances. His passion for beer is only matched by his commitment to building high-performing teams. Chris is deeply invested in developing talent, fostering collaboration, and creating an environment where innovation and accountability thrive.
Dominic Martin has spent the past decade helping create unforgettable moments for Canadian sports fans. As Director, Marketing at Canada Soccer, he leads the Federation's marketing, fan engagement, and brand strategy, with a focus on transforming major sporting moments into meaningful fan experiences. He has helped shape some of Canada's biggest sporting moments, from international tournaments and landmark events to the historic rise of Canada Soccer’s National Teams on the world stage. Whether launching national campaigns, filling stadiums, or creating new ways for fans to connect with the brand, Dominic believes success lies not just in reaching fans, but in designing experiences that inspire people to belong, celebrate, and come back for more.
As the Head of Marketing, CG Canada at Intuit, Gah-Yee Won is an accomplished marketing professional with extensive experience in driving growth for flagship products. Her responsibilities include formulating effective marketing strategies focusing on business model planning, customer segmentation and retention. Additionally, she oversees the creative development, paid media strategy, and analysis of mass media campaigns while leading teams responsible for lifecycle marketing, affiliates, SEO, and content. Prior to her role at Intuit, Gah-Yee was the Director of Account Management, Agency Operations, and Marketing Channel Strategy at Scotiabank, where she oversaw the in-house creative agency account management team. She also served as the Director of Digital Strategy at MediaCom Canada, where she was responsible for thought leadership and led digital buying for one of the country’s largest advertisers, P&G. Gah-Yee is a member of the IAB Canada Board of Directors and serves on the Executive Board as Secretary. She has received several prestigious accolades for her achievements in the industry, including being named Ad Club Digital Planner/Buyer of the Year and being nominated for Media Rising Star. Gah-Yee holds a BA Honours in Media, Information, and Technoculture from the University of Western Ontario.
Isabelle Bonin is currently Vice President of Marketing & E-Commerce at Reitmans, where she leads brand, creative, digital, and visual merchandising for one of Canada’s most iconic women’s fashion retailers. A strategic and data-driven leader, Isabelle blends creativity, performance marketing, and customer insight to drive meaningful growth across brand and business. She is known for turning bold vision into execution – shaping clear growth strategies, scaling digital ecosystems, and building high-performing teams in fast-paced retail environments. Previously, Isabelle held senior executive roles on the agency side in both Canada and Australia, bringing a global perspective to building brands, driving growth, and delivering customer-centric strategies.
Lindsay Liptok is a marketing leader with 17 years of experience driving growth and building brands at global technology companies including Instacart, Uber, and Deliverect. She's led integrated campaigns that have generated hundreds of millions in earned impressions, secured major partnerships (Toronto Tempo x Instacart, MLSE x Uber), and built high-performing global marketing teams. Based in Toronto, she's now a consultant helping companies like Instacart grow their brand and business.
Prior to joining the Toronto Tempo, Lisa served as Chief Commercial Officer at Golf Canada after spending over a decade with Scotiabank, her last position as Director & Head, Canadian Sponsorship Marketing where she led the Hockey and Arts and Culture portfolios. While at the Bank, Lisa was an essential member of the team that negotiated the transformational $800MM MLSE partnership expansion, including the naming rights to Scotiabank Arena, as well as official bank status of the Toronto Maple Leafs and Toronto Raptors. As a passionate ally, she also led the evolution of the bank’s hockey strategy launching the hockey for all platform and its supporting advertising campaign. Recognized in 2017 as one of Canada’s 5 To Watch, an annual recognition of five of the most influential and accomplished Canadians under the age of 40 in the business of sport, Lisa was also acknowledged as one of the most influential women in hockey by the Toronto Star in 2018, and more recently as one of publications’ “Women of Influence” making an impact in the world of sports in 2022. She’s an active member of the sports marketing industry, holding the position of Vice-Chair on the Sponsorship Marketing Council of Canada (SMCC), a mentor with the Toronto chapter of Women in Sports & Events (WISE), as well as an advisor with Toronto Metropolitan University’s Future of Sport Lab, a collaborative incubator for sport innovation and research. Lisa is a graduate of Western University (Honours BA, Kinesiology) and earned a Public Relations Post-Graduate Certificate from the Humber Institute of Technology and Advanced Learning.
Mark Harrison prefers to be called MH3. If you know anything about his football hero, Gale Sayers, you will understand why. He is the host and ringleader of The Convenor, a platform that provides inspiration and information to individuals who seek to undergo personal transformation. Entrepreneurially, he founded the MH3 Collective, a group that matches ideas with people to drive commercial and societal impact. The Collective includes Humanity, T1, Sidekick, SponsorshipX, the Black Talent Initiative, and Park Street Education. MH3's past community involvement included serving as the Board Chair of Big Brothers Big Sisters of Toronto and as a Board Member of the CAMH Foundation and the Canadian Academy of Recording Arts and Sciences/The JUNO Awards. He also received the Black Business and Professional Association's Harry Jerome Award, the Association of Canadian Advertisers’ 2022 Gold Medal Award, induction into the 2025 American Marketing Association Marketing Hall of Legends, and the 2025 Sponsorship Marketing Council of Canada Hall of Fame. MH3 is CBC Toronto Metro Morning’s business columnist, regularly discussing marketing, the workplace, and entrepreneurship.
Matt Klar is a Partner & Head of Strategy at the greater- a strategy consulting firm with a deep focus in the sport industry, advising professional teams, high-performance organizations across the Olympic movement, non-profits and corporate brands on business, brand and partnerships strategy. the greater is also a social enterprise who reinvests 50% of its net-profit back into the community. Prior to the greater, he was VP, Strategy at MKTG Canada where he oversaw the delivery of strategic planning services to leading brands across Canada investing in sponsorships across sport, entertainment, art, and cause. Matt has been recognized by the 5 to Watch Awards which honours Sports Business leaders, taught part-time in George Brown College's Sport & Event marketing post-grad program and is a Board Member for PS43, Pascal Siakam's personal foundation.
Nithya is a catalyst for fresh perspectives and a provocateur of inspired action. A natural storyteller, she believes the most magnetic brands don't chase impressions, they earn belonging inside the communities, rituals, and fandoms that shape how people live. As President & CSO at T1, a full-stack sponsorship and experiences agency, she operates at the intersection of fandoms, business objectives, and brand storytelling, helping brands stop shouting at people and start meaning something to them. At T1, she also shapes a culture that breaks industry conventions and unleashes the potential of people. A dynamic, high-energy speaker, Nithya has captivated audiences across Canada, the UK, Spain, Malta, and Saudi Arabia. Her career spans CPG, retail, energy, cannabis, tech, and pharma, from Madrid to London to Hyderabad to Calgary to Toronto, which she now calls home. She's committed to mentorship and equity, proudly shaping the next generation of women of colour leaders.
Dr. Norm O’Reilly is a leading scholar in sponsorship and the business of sports. Starting this fall, he will be a tenured professor of sport management at the University of Florida, transitioning from his role as Dean of the College of Business at the University of New England. He is also Partner with the T1 Agency, a leading sponsorship marketing agency. Dr. O’Reilly has expertise in analytics, marketing, sponsorship, social media, sport finance, social marketing, tourism management, and management education. Author of 23 books and more than 160 management journal articles, he is lead author of the Canadian Sponsorship Landscape Study, now in its 20th year. At T1, for nearly 20 years, he has worked with 100’s of brands and properties to improve their sponsorships.
Monica Wright Rogers, a two-time WNBA Champion, is entering her first season as the inaugural General Manager of the Toronto Tempo. Wright Rogers joined the Tempo from the Phoenix Mercury where she most recently served as their Vice President and Assistant General Manager, responsible for overseeing the day-to-day operations, basketball strategy and scouting/talent identification. Before her time in Phoenix, she worked in the NBA League office as the Elite Basketball Women’s Operations Lead, overseeing global grassroots women’s initiatives, including building the elite international women’s roster for the Basketball Without Borders camps. Her grassroots work has been essential in the trajectory of women’s youth basketball to the WNBA, EuroLeague and other professional leagues across the world. Prior to joining the executive ranks, she served as an assistant coach at her alma mater, the University of Virginia (2019-2021), Liberty University (2018-19) and served as the women’s basketball director of student-athlete development at University of the Incarnate Word (2017-18). Selected second overall in the 2010 WNBA Draft by the Minnesota Lynx, Wright Rogers was named to the 2010 WNBA All-Rookie Team, averaging 11.1 points per game in her first season in the league and won two WNBA titles with the Lynx in 2011 and 2013. Wright Rogers, whose career was cut short by injury, also spent time with the Seattle Storm (2015-16) during her five-season career and served as a secretary and treasurer for the WNBPA during the 2015 season. Wright Rogers finished her four-year collegiate career at Virginia as the Cavaliers’ all-time leader in points (2,540), scoring average (19.1 ppg), field goals made (962) and ranks fourth all-time in steals (372). A three-time All-American, Wright Rogers was named the 2010 Atlantic Coast Conference Player of the Year, ACC Defensive Player of the Year and WBCA National Defensive Player of the Year after averaging 23.7 points per game and 3.7 steals per game during her senior season. In 2012, UVA retired her jersey number (22), and in April 2024, she was inducted into the Virginia Sports Hall of Fame. Wright Rogers and her husband Michael have one son, McKale.
Reetu Gupta is the award-winning CEO and Ambassadress of The Gupta Group, representing a new archetype of leadership rooted in vision, influence, and purpose. Recently honoured as Woman of the Year by Glory Media and twice named one of Canada’s Most Powerful Women by WXN, Reetu is recognized for redefining leadership through both business excellence and meaningful impact. As CEO of The Gupta Group and The Easton’s Group of Hotels, Reetu oversees one of Canada’s leading hospitality and real estate organizations, with more than $1 billion in assets under management, over 5 million square feet of mixed-use development, and a growing national hotel portfolio. Since stepping into leadership in 2018, she has helped shape Toronto’s evolving skyline while leading with innovation, culture, and community at the forefront. Expanding her influence beyond hospitality and real estate, Reetu recently became an investor and owner in Toronto Tempo, Canada’s first WNBA franchise — a landmark moment for women’s sports in the country. Her involvement reflects a deep commitment to creating greater visibility, opportunity, and representation for women at the highest levels of leadership, business, and athletics.
With more than two decades of experience turning insight into action, Ryan has developed a distinctive approach to behaviour-led strategic planning. His career has spanned agencies, start-ups, political campaigns and global brands, earning recognition through multiple national marketing awards. As Chief Strategy Officer & Head of Client Success at Humanity, a Toronto-based purpose-driven marketing agency, Ryan works with mission-driven organizations across Canada to turn purpose into powerful connection. Blending behavioural science, brand strategy and a deep understanding of human wellbeing, he helps organizations build brands that play a more meaningful role in the lives of the communities they serve.
Teresa Resch is the President of the Toronto Tempo, the first WNBA franchise outside of the USA, which will begin play in 2026 season. Resch has been a leader in basketball development at the global scale for over 20 years. For 11 seasons she was a senior leader at the Toronto Raptors, bringing basketball to the forefront of Canadian sport. From 2013-2024 she played an instrumental role in numerous projects including the design and construction of the Raptors’ OVO Athletic Centre, launching the Raptors 905 - Toronto’s NBA G-League affiliate and transitioning the Raptors to Tampa for the 2020-21 season. Prior to joining the Raptors, Resch served as Ultimate Hoops National Basketball Operations Manager for Life Time Fitness where she was responsible for programming at 104 locations in the USA and Canada. Resch began her career at the NBA League Office, as a member of the International Basketball Operations department. She planned Basketball Without Borders Camps in four different continents, established the first camp to feature women campers and expanded the NBA’s relationship with the US Department of State’s SportsUnited program. Resch interned at Disney’s Wide World of Sports Complex while earning her MBA in Sports Administration from St. Thomas University (FL). She holds a BA in Business Communications from Augustana University (SD) where she was an all-conference volleyball player and currently serves on the Advisory Board for the International Programs Office. Resch also serves on the Board of Directors for Canadian Tire Jumpstart Charities since 2023 and in the same year was elected as a Class B member of the Canadian Olympic Committee.
Whitney Bell currently serves as the Chief Marketing Officer for WNBA Toronto. With over 17 years of experience as a marketing leader, Whitney has successfully navigated diverse landscapes—from pioneering disruptor brands to reinvigorating established icons—always with a commitment to fostering positive social impact. Whitney began her career in consumer packaged goods, spending over a decade in various Marketing and Sales roles at Kraft and Unilever. During this time, she managed the Dove and Axe brands and led strategic partnerships with the Toronto Raptors, the NBA, and the Montreal Canadiens. In 2018, she joined Lyft as an early-stage team member for the company’s launch into Canada. Over three years, she was promoted to Head of Marketing for Canada and International, focusing on defining the go-to-market strategy for new markets. In 2021, Whitney became Vice President of Marketing at Clutch. In this role, she was responsible for building the strategy, driving growth, and establishing Clutch as a household brand in Canada. Clutch was named one of the fastest-growing technology companies in Canada for the past three years. Whitney previously served on the Board of Directors for Shaping Her Esteem, an organization dedicated to enhancing the health and well-being of young women through sport. She has also advised Influence This Canada and Buffer Festival and currently mentors with Monday Girl, contributing to the development of the next generation of talent. She holds a Bachelor of Commerce and an MBA from Queen’s University, where she was a member of the varsity women’s soccer team.
The Toronto Tempo isn’t just Canada’s first WNBA franchise—it’s one of the most significant sports business launches in Canadian history.
Join the organizations helping shape the future of fandom.
Connect with brand leaders, partnership strategists, and decision-makers responsible for sponsorship investment and impact.
Don't Just Talk About Fandom. Experience It.
The Xperience Pass includes access to:
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One of the most anticipated matchups of the Toronto Tempo's inaugural season.
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A private hospitality environment inside Scotiabank Arena designed for networking, hosting, and premium game-day entertainment.
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Continue conversations with delegates, partners, and industry leaders in a more informal setting.
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Included in your ticket is all-inclusive dining, featuring an inspired daily menu that showcases Canada's most premium ingredients through an interactive Chef's Table experience. A premium bar is available onsite.
Content Pass holders do not receive access to the game or Mastercard Lounge experience.
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Xperience Pass
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Content Pass
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$1,099CAD
2+ Passes · $899
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$799CAD
2+ Passes · $599
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full summit & Tempo game access
*Tempo game ticket subject to conditions below
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content sessions only
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| Content Sessions | ✓ | ✓ |
| Breakfast (Aug 18) | ✓ | ✓ |
| Lunch (Aug 18) | ✓ | ✓ |
| Networking & Hospitality | ✓ | ✓ (Aug 18 Day Only) |
| Toronto Tempo vs. Indiana Fever Game in Mastercard Lounge | ✓ | ✗ |
| Event App | ✓ | ✓ |
| Attendee List | ✓ | ✓ |
| App Messaging | ✓ | ✓ |
| Schedule Builder | ✓ | ✓ |
| Content E-Book | ✓ | ✓ |
Mix & Match or Have a Discount Code?
Create your custom package or apply your discount code
The Brand Fandom Summit is intended for professionals working in sponsorship, marketing, partnerships, sports, entertainment, and related industries. All registrations are subject to review by SPX Marketing Inc. Registrations that do not align with the intended audience profile may be cancelled and refunded.
Tickets to the Toronto Tempo vs. Indiana Fever game are non-transferable, assigned to the registered attendee, and will be distributed closer to game time. Attendee names may be verified for access to the Mastercard Lounge and other event experiences.
350 King St. West, Toronto, ON
Few venues embody the power of storytelling quite like TIFF Lightbox.
As the home of the Toronto International Film Festival, TIFF Lightbox has become a gathering place for creators, innovators, cultural leaders, and audiences from around the world.
For the Brand Fandom Summit, it provides the perfect environment to explore how brands, properties, and communities are creating meaningful connections in an increasingly crowded world.
Located in the heart of downtown Toronto, the venue will host a full day of thought leadership, networking, and immersive experiences before attendees head to Scotiabank Arena for the Toronto Tempo vs. Indiana Fever matchup.
TIFF Lightbox
355 King St W Toronto, ON M5V 1J5
Sutton Place Hotel Toronto
We do not have an official hotel block for the Brand Fandom Summit in Toronto. However, we recommend staying at The Sutton Place Hotel Toronto, conveniently located just steps from TIFF Lightbox and within walking distance of Scotiabank Arena.
Guests can receive 20% off the Best Available Rate using promo code 1EVENTS when booking directly through The Sutton Place Hotel Toronto website. Reservations are subject to availability and no rooms are being held under this offer.
Need support? Contact guestservices@sponsorshipx.com
