Convince Your Boss

Want to go to the Brand Fandom Summit?

Turn one day into your team’s competitive advantage.

Brand Fandom Summit brings together brands, rights holders and builders for one day of insights, real-world case studies, and meaningful industry connections. From the first release of the 20th Annual Canadian Sponsorship Landscape Study to behind-the-scenes stories from the Toronto Tempo, you’ll leave with ideas you can put into action immediately.

Don’t miss your opportunity to be in the room where the future of sponsorship and fandom is being shaped.

We’ve created this toolkit to help you build the business case for attending; because Brand Fandom Summit isn’t just an event, it’s an investment in your growth and the future success of your team.

What You’ll Leave With

Insights you can apply. Conversations you can’t get elsewhere. Experiences you’ll remember.

1

Meaningful Connections with the People Shaping the Industry

Conversations with senior leaders from brands, properties, agencies, and community organizations tackling the same sponsorship, fandom, and engagement challenges you are.

2

The 20th Annual Canadian Sponsorship Landscape Study

Two decades of sponsorship data, and insights from across the Canadian market, released here first and yours to take back to your team.

3

The Inside Stories Behind Canada’s Most Anticipated Sports Launch

Hear how Toronto Tempo’s partners built campaigns, made investment decisions, and created momentum before a single game was played.

4

A Seat in the Mastercard Lounge for Toronto Tempo vs. Indiana Fever

Experience fandom in action alongside fellow delegates, partners, and industry leaders at one of the year’s most anticipated sporting events.

You’ll Be in Good Company

If you’re responsible for growing partnerships, building communities, creating fan engagement, leading marketing initiatives, or measuring sponsorship success, you’ll be in the room with the people solving the same challenges.

Whether you work for a brand, property, or builder, you’ll leave with ideas, relationships, and strategies you can bring back to your team.

Your 3-Step Plan

1

Choose Your Pass

Select the experience that’s right for you.

  • The Content Pass includes a full day of keynote sessions, case studies, networking, and exclusive industry insights.
  • Upgrade to the Xperience Pass for premium access to the Toronto Tempo vs. Indiana Fever game from the Mastercard Lounge, where you’ll experience fandom in action alongside fellow delegates. Some of the most valuable conversations happen after the sessions end, and this is where relationships are built.
2

Connect it to Your Goals

Think about your team’s priorities and the challenges you’re working to solve. Whether you’re focused on growing partnerships, strengthening fan engagement, measuring sponsorship impact, or expanding your network, identify the sessions, research, and connections that will deliver the greatest value back to your organization.

3

Send the Ask

We’ve done the heavy lifting for you. Download our ready-to-use approval email, personalize it with your role and estimated costs, and send it to your manager.

Ready to Make Your Case?

The sooner you make your ask, the sooner you’re in the room with the people shaping sponsorship and fandom in Canada.

Download Your Approval Kit