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S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
Why Doesn’t Cannes Award Sponsorship Lions?
The Cannes Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry as one of the most prestigious awards in the marketing industry.
If so, why is there no category for Sponsorship Marketing?
SPX Global Is Your Year-Round Advantage
SPX Global Is Your Year-Round Advantage
If you’re serious about growing your people, building robust networks, and elevating your brand’s presence in the industry, there’s one move that delivers unmatched return:
S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
Cannes Winners – Inspiration or Education?
Is there a difference between Inspiration and Education in your mind? You may believe that Inspiration sends you northward on a new path and that Education provides you with the knowledge to navigate that journey.
Cannes deux mille vingt-cinq
On a first-day tour of the Cannes Lions footprint by a delightfully knowledgeable staffer, I learned that the 2025 festival was supported by over two hundred and thirty (230) partners.
S1 E5 | Valuation vs. Performance: Maximizing Asset Impact
Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.
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One Year Until FIFA World Cup 2026: A Continental Countdown Builds Momentum
Exactly 365 days before the opening whistle in Mexico City kicks off the most ambitious FIFA World Cup ever, host cities across North America have transformed the symbolic "one-year-out" milestone into a living, crescendo campaign.
S1 E4 | Fan Sentiment as a Metric
In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.
BASECAMP Expedition Team Welcomes MH3
Every great expedition needs a voice of experience, a conscience of the culture, and a compass to navigate the uncharted. That's why we're thrilled to announce that Mark Harrison, founder of the MH3 Collective, will be joining the BASECAMP Expedition Team.
Heineken® 0.0 Hits the Big Screen with F1® THE MOVIE
Heineken® 0.0 has been announced as the official partner of F1® THE MOVIE, the upcoming global release starring Brad Pitt and Damson Idris.
S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.
🎧 Episode 3 Now Live: Measuring What Matters After the Applause
🎧 SponsorshipX Podcast — Episode 3 Now Live: Measuring What Matters After the Applause.
What happens after the confetti falls and the crowds go home? That’s where the real ROI work begins.
🌄 SPX BASECAMP Expedition Team Adds Dr. Greg Giuliano
We’re excited to announce the newest addition to the SPX BASECAMP Expedition Team:
Dr. Greg Giuliano is a transformational leadership expert, executive coach, and bestselling author.
S1 E2 | Measuring Success in Cause-Driven Sponsorships
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.
Paying It Backward
Suppose there was ever a case in sponsorship of a property reaping what it sows positively. In that case, the recent announcement that Stripe has become the new title sponsor of the Young Scientist & Technology Exhibition in Ireland is just that.
🎙️ New Podcast Episode Out Now: “Measuring Success in Cause-Driven Sponsorships”
Cause marketing is no longer a nice-to-have. It’s a business imperative.
In our latest episode of the SponsorshipX Podcast, we discuss how the best in the business measure the real impact of cause-driven sponsorships—beyond the balance sheet.
SPX BASECAMP - My "Pitch to Me" for Leadership Development
The template below is for your "internal pitch"—a letter to yourself, from your future self, designed to justify a critical investment in your leadership development.