The NFL Draft was All Business
If you were one of the 805,000 record-setting fans who attended the NFL Draft in Pittsburgh last weekend, you experienced much more than a sporting milestone.
Put Your Business Hat On: Entrepreneurship Can Save the Arts
I spent two and a half days at the 2026 Canadian Arts Summit, organized by Business/Arts and the Banff Centre for Arts and Creativity. I was a panellist and by default, an avid attendee. I love immersing myself in conferences. One delegate asked me why I stuck around after my talk. I said to learn!
Building Future Fans: What Girls Say They Need from the Industry
The last few years have been extraordinary for women's sport. From record‑breaking attendances to soaring broadcast numbers, we've seen proof that when visibility and investment align, audiences respond.
Pittsburgh Distilled
We've gathered on a beach in the South of France, where the Mediterranean made everyone braver, and the conversations ran long past sunset.
Let the Sponsorship Madness Begin
I was lucky this weekend, lucky to be in Chicago, lucky to be inside the United Center for the 2026 TIAA Big Ten Men's Basketball Tournament Championship, and lucky to be in a city that was fully alive for St. Patrick's Day.
Building a Team is Like Building a Sponsorship Portfolio
There is no question that, as business leaders, we use an overwhelming amount of sports analogies.
Is that because so many business leaders come to their roles after occupying similar positions in their playing career, even if it was their high school team?
What happens when labels meet logos?
What happens when labels meet logos?
That's what I set out to discover at the Milano Cortina Olympics.
How would a city so renowned for the Duomo, its architecture and its style, meld with an event that is driven so mightily by commercial interests?
Upon arrival in Milano, I had my answers.
Super Bowl LXROI
I am risking massive trademark issues by adding the ROI acronym to the Roman numerals representing the 2026 Super Bowl.
Hopefully, the event's patrons, who likely generated something in the neighbourhood of US$600 million for the Bay Area, will forgive me.
If ROI is under scrutiny, this room matters
This April in Pittsburgh, we’re bringing together leaders who are being asked harder questions, and who want better answers.
The SponsorshipX ROI Forum is a focused experience designed to help you make smarter sponsorship decisions, communicate value more clearly, and build confidence around ROI in a landscape that’s evolving fast.
SponsorshipX ROI Forum 2026
I’ve been thinking a lot about ROI lately.
Not ROI as a metric on a slide, but ROI as a feeling, the quiet confidence you have when you know an investment made sense. Or the knot in your stomach when you’re preparing to explain one that didn’t.
A look ahead
2026 is shaping up to be a defining year for sponsorship.
Looking ahead to 2026, we’re expanding the conversation beyond Pittsburgh. After the ROI Forum in April, we’ll be heading to Vancouver in June 2026 and London later in 2026, with more details to come.
S2 E10 | Heineken's Sponsorship Savant - Annamaria Fuzy
Heineken's Sponsorship Savant - Annamaria Fuzy
What does it mean to “be like water”? That was the advice Annamaria Fuzy received from a manager early in her professional journey. Without losing sight of the end goal, Annamaria learned to go with the flow and navigate the unexpected circumstances that come up in sponsorship marketing.
S2 E9 | MARK HOLLAND, CEO OF THE CNE
MARK HARRISON IN CONVERSATION WITH MARK HOLLAND, CEO OF THE CANADAIAN NATIONAL EXHIBITION
Feedback and Future Requests Wanted!
Do you experience anxiety about annual performance reviews?
Whether you are the reviewer or the reviewee, it can often be a dreaded moment. Or maybe that’s just me.
The Sponsorship Industry’s Barometer Is Speaking
Every year, the Canadian Sponsorship Landscape Study (CSLS) provides the most detailed measurement of the sponsorship industry's performance. With 19 years of results, 303 respondents across brands, properties, and agencies, and category-by-category financial data, the study is widely seen as the industry’s most reliable barometer.
Giving as an Economic Tool
Today, in more than 90 countries around the world, it is Giving Tuesday. This is the day when individuals, companies, foundations and governments are invited to give to the charities that matter most in their lives.
S2 E8 | Building Brands, Running Marathons with Justin Mountstephens of MSM Global Group
Building Brands, Running Marathons with Justin Mountstephens of MSM Global Group
SPX and 17 Sport launch global Purpose League
SponsorshipX (SPX) and 17 Sport today announced the launch of the SPX Purpose League powered by 17 Sport, a new global community redefining how sponsorship delivers impact and long-term value.
Everyone’s a Changemaker
Bill Drayton, the man who coined the term Changemaker, also coined the expression “Everyone’s a Changemaker”.
If Drayton had attended the SponsorshipX Changemakers Summit in Toronto last week, I think what he would have seen is that everyone wants to be a Changemaker. Some are there and others are on their way.