Tradable Bits announces multi-year partnership with Club América
Tradable Bits, the global leader in fan data technology, and
Club América, North America’s most decorated and popular football club, today announced a multi-year partnership. Together, the organizations will launch a next-generation, data-driven fan engagement platform that will deepen connections with fans and provide unmatched value to partners.
Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit
1. Historic First. You’ll witness history at the Northern Super League Final — the first-ever professional women’s soccer championship in Canada at BMO Field.
Hello & Welcome Podcast Creators on Stage at Changemakers Summit
We are excited to welcome The Nation Network as a Content Changemaker partner for the SponsorshipX Changemakers Summit!
S2 E6 | Inside the Changemakers Summit
In this episode, Mark Harrison takes listeners inside the SponsorshipX Changemakers Summit, unveiling the sessions, speakers, and experiences that will ignite Toronto this November.
Changemakers Shaping the Future of Sport, Business, and Purpose
At the SponsorshipX Changemakers Summit, we don’t just talk about change we bring together the people who make it happen. From leaders rewriting the rules of sport and sustainability to creators redefining culture and commerce, this year’s speakers embody what it means to dream and do it.
Changemakers Summit Prices Increase October 20th
Become the changemaker you’ve always wanted to be at the SponsorshipX Changemakers Summit, where inspiration meets action this November in Toronto.
Airbnb Country Manager Taking the Stage at the Changemakers Summit
Prepare for a fantastic keynote presentation at the SponsorshipX Changemakers Summit featuring Hannah Parish, Airbnb's Country Manager for Canada.
S2 E5 | Ashima Chopra | Founder & CEO, FanVerse
In this episode of the SponsorshipX Changemakers Podcast, Ashima Chopra, Founder and CEO of FanVerse, joins Mark Harrison to explore how she’s redefining the future of fandom.
Sponsorship Excellence Award Winners
The Sponsorship Marketing Association (SMA) is proud to announce the winners of the 4th annual Sponsorship Excellence Awards, celebrated at the Sponsorship Mastery Summit in Denver, Sept. 8-10.
Changemaker Profile: Nathan Hayashi is Driving Canada’s Rally Future
From the ski slopes of Calgary to the deserts of Dakar, Nathan Hayashi has never stopped chasing speed.
The Pitch Opens Changemakers Week in Toronto
New TVO Original documentary “THE PITCH” tells the untold story behind Canada’s First Pro Women’s Soccer League
S2 E4 | Building Canada’s Challenger Sports Network
Mark Harrison, Founder of SponsorshipX, sits down with Jay Downton (Co-Founder & CEO, The Nation Network) and Adam Seaborn (VP Global Ad Sales, Better Collective) for a candid conversation on building a challenger brand in Canadian sports media.
Ryan Baillie and the Power of Purposeful Partnerships
At the SponsorshipX Changemakers Summit this November, fundraising leader Ryan Baillie, Associate Vice President of Cycling Programs at The Princess Margaret Cancer Foundation, will take the stage to share how partnerships can move beyond transactions and transform lives.
Claire Barron at the SponsorshipX Changemakers Summit
We are thrilled to share that Claire Barron, Manager of Learning and Development at Park Street Education, will not only speak at the SponsorshipX Changemakers Summit this November in Toronto as a Changemaker Table host an interactive experience designed to spark collaboration, challenge assumptions, and fuel actionable change.
Sponsorship Marketing Awards Roundup
On Thursday September 18, the Sponsorship Marketing Council Canada (SMCC) hosted the 2025 Sponsorship Marketing Awards (SMAs) at the TIFF Lightbox in Toronto. The event brought the industry together to celebrate the brands, properties, agencies, and individuals raising the standard for sponsorship marketing in Canada.
Changemaker Announcement!
We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.
Building Community With Eliot Jackson
The SponsorshipX Podcast is back with Season 2, spotlighting Changemakers reshaping business, culture, and sport. Episode 2 takes us to Whistler, where host Mark Harrison sat down with one of the most dynamic voices in cycling and beyond: Eliot Jackson.
S2 E3 | 20 Candles with Darren Kinnaird of Crankworx
Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx.
The Future of Women in Sports Powered by Lessons from Europe
I had the pleasure of attending and speaking at the SMCC Summer Social on July 24 at Rogers Field at Nat Bailey Stadium.
Changemaker Spotlight: Leanne Bernardo, President and GM of Salt XC
At the SponsorshipX Changemakers Summit, we celebrate leaders who are driving progress with courage and creativity. Leanne Bernardo, President and GM of Salt XC, is one of those leaders.