Super Bowl LXROI
I am risking massive trademark issues by adding the ROI acronym to the Roman numerals representing the 2026 Super Bowl.
Hopefully, the event's patrons, who likely generated something in the neighbourhood of US$600 million for the Bay Area, will forgive me.
If ROI is under scrutiny, this room matters
This April in Pittsburgh, we’re bringing together leaders who are being asked harder questions, and who want better answers.
The SponsorshipX ROI Forum is a focused experience designed to help you make smarter sponsorship decisions, communicate value more clearly, and build confidence around ROI in a landscape that’s evolving fast.
SponsorshipX ROI Forum 2026
I’ve been thinking a lot about ROI lately.
Not ROI as a metric on a slide, but ROI as a feeling, the quiet confidence you have when you know an investment made sense. Or the knot in your stomach when you’re preparing to explain one that didn’t.
A look ahead
2026 is shaping up to be a defining year for sponsorship.
Looking ahead to 2026, we’re expanding the conversation beyond Pittsburgh. After the ROI Forum in April, we’ll be heading to Vancouver in June 2026 and London later in 2026, with more details to come.
S2 E10 | Heineken's Sponsorship Savant - Annamaria Fuzy
Heineken's Sponsorship Savant - Annamaria Fuzy
What does it mean to “be like water”? That was the advice Annamaria Fuzy received from a manager early in her professional journey. Without losing sight of the end goal, Annamaria learned to go with the flow and navigate the unexpected circumstances that come up in sponsorship marketing.
S2 E9 | MARK HOLLAND, CEO OF THE CNE
MARK HARRISON IN CONVERSATION WITH MARK HOLLAND, CEO OF THE CANADAIAN NATIONAL EXHIBITION
Feedback and Future Requests Wanted!
Do you experience anxiety about annual performance reviews?
Whether you are the reviewer or the reviewee, it can often be a dreaded moment. Or maybe that’s just me.
The Sponsorship Industry’s Barometer Is Speaking
Every year, the Canadian Sponsorship Landscape Study (CSLS) provides the most detailed measurement of the sponsorship industry's performance. With 19 years of results, 303 respondents across brands, properties, and agencies, and category-by-category financial data, the study is widely seen as the industry’s most reliable barometer.
Giving as an Economic Tool
Today, in more than 90 countries around the world, it is Giving Tuesday. This is the day when individuals, companies, foundations and governments are invited to give to the charities that matter most in their lives.
S2 E8 | Building Brands, Running Marathons with Justin Mountstephens of MSM Global Group
Building Brands, Running Marathons with Justin Mountstephens of MSM Global Group
SPX and 17 Sport launch global Purpose League
SponsorshipX (SPX) and 17 Sport today announced the launch of the SPX Purpose League powered by 17 Sport, a new global community redefining how sponsorship delivers impact and long-term value.
Everyone’s a Changemaker
Bill Drayton, the man who coined the term Changemaker, also coined the expression “Everyone’s a Changemaker”.
If Drayton had attended the SponsorshipX Changemakers Summit in Toronto last week, I think what he would have seen is that everyone wants to be a Changemaker. Some are there and others are on their way.
Register today: Beyond The Pitch - Turning FIFA 2026 into a cultural and brand win
READY TO PLAY FOR THE HOME CROWD? The FIFA 2026 World Cup is coming to Canada and AMA Toronto is giving you front row access to the insiders, sponsors and visionary leaders shaping the moment.
Kubik Brings the Energy to the Kickoff Party
SponsorshipX is turning up the volume on one of the most anticipated moments of the week, and Kubik is leading the charge.
As our Hospitality Changemaker, Kubik will host The Kubik Kickoff Party, a key energy point of the SponsorshipX Changemakers Summit. On Thursday, November 13, from 5:30 to 11:00 PM, we’ll take over Paris, Texas on King Street, one of Toronto’s most vibrant and creative venues, for an evening that celebrates connection, storytelling, and design.
Golf Canada to Host the Clubhouse at SponsorshipX Changemakers Summit
A new kind of networking space, led by a sport ready to grow in new directions
Delegates attending the 2025 SponsorshipX Changemakers Summit will have a dedicated place to connect, refuel, and collaborate, thanks to Golf Canada, the event’s official Networking Changemaker.
Great Outdoors Comedy Festival Joins SponsorshipX Changemakers Summit
Comedy isn't just about a punchline. It's about connection, community, and the power to spark culture.
That's why we are excited to name the Great Outdoors Comedy Festival (GOCF) our official Entertainment Changemaker at the SponsorshipX
S2 E7 | From Fairways to Fairness: Marianne Brooks on Values, Belonging, and Bold Moves in Sport Marketing
Season 2 of the SponsorshipX Changemakers podcast keeps pushing boundaries, and in this episode, we’re joined by someone doing just that in women’s sports: Marianne Brooks of the Northern Super League.
🚨 CONTENT CHANGEMAKER SPOTLIGHT
We’re thrilled to welcome Tradable Bits and MLSE to the SponsorshipX Changemakers Summit, where they’ll challenge the way we think about data, fandom, and connection.
Ashima Chopra is Rewriting the Rules of Fandom
What if the fan experience wasn’t just about watching, but about belonging?
Ashima Chopra, Founder of FanVerse, is at the forefront of a fandom revolution. In her episode of the SponsorshipX Changemakers podcast, she shares how FanVerse is building a more inclusive, culturally connected fan ecosystem, one that centers on women and reshapes how fans engage, show up, and stay loyal.
CNE to Share Bold Story at Changemakers Summit
The Canadian National Exhibition (CNE) is officially joining the SponsorshipX Changemakers Summit as a Content Changemaker, and they’re bringing a bold story to tell.