SponsorshipX News
Where brand partnerships make culture — and culture demands better.
This week, the sponsorship world saw sharp contrasts: record-breaking investments in sports and entertainment and, at the same time, troubling retrenchments around social impact. Let’s dive in:
Unlock the Power of Women’s Sports: A Smarter Play for Brand Growth
SponsorshipX is excited to collaborate with our research partner YouGov Canada on a recurring 3-wave-a-year sponsorship insights study. "Winning Together: Understanding Women’s Sports, Fans & Sponsorship," provides the hard data needed to understand why brands that invest in women’s sports can see higher ROI, stronger consumer affinity, and greater long-term impact.
A May Bouquet of Sponsorship Flowers for You!
Podcasts, SPX Basecamp, Virtual ROI Forum, YouGov Women's Sports Sponsorship Study, and ROI Forum Delegate eBook All Coming Your Way!
Sponsorship Landscape Study Needs You
The Canadian Sponsorship Landscape Study (CSLS) is the longest-running insights and trends barometer on the sponsorship industry in Canada and the only one of its kind!
Deals to Watch
Ben Shelton Partners with Thorne for Performance Campaign
U.S. tennis standout Ben Shelton has partnered with Thorne to launch a high-performance supplement campaign
SPX Basecamp. Coming August 2025.
A high-altitude experience for the next generation of brand builders.
This August, something powerful is taking shape in Whistler.
We’re Looking for Changemakers—Are You One of Them?
At SponsorshipX, we’re not just hosting another summit. We’re building a platform for the rebels, disruptors, innovators, and entrepreneurs who are transforming sponsorship, marketing, and culture.
NBA Jersey Patch Sponsorships: Premium Pricing Isn’t Always a Slam Dunk
NBA jersey patch deals have emerged as one of the league’s most prestigious assets, priced at an average of $10.9 million per deal.
NSL Creates Opportunities for Players & Partners
In November 2022, Diana Matheson appeared on the SponsorshipX Montreal stage and shared her vision at the time, Project 8, to establish a professional women’s soccer league in Canada.
Pos Malaysia's Strategic Play in the KL Tigers International Rugby 10s
In a landscape where brand differentiation is paramount, Pos Malaysia's sponsorship of the 2025 KL Tigers International Rugby 10s (KLT) exemplifies a masterclass in strategic brand activation.
What I Learned at the ROI Forum
A week ago at the ROI Forum in Vancouver, we gathered as marketers, strategists, creatives, analysts, or rightsholders, but as a community with something rare in today's noisy, surface-level world: a hunger for the truth.
Partnerships: Your MVP During Uncertain Times
In times of stress and uncertainty, we often turn to sports – both as spectators and participants - for escape, connection, and emotional relief. The same principles that drive success on the field can fuel success in marketing partnerships.
What We Learned at the ROI Forum (and What’s Coming Next)
What We Learned at the ROI Forum (and What’s Coming Next)
SponsorshipX and NSL Launch the Changemakers Summit
SponsorshipX and Northern Super League Partner to Launch the Changemakers Summit.
A Bold New Gathering for Innovators in Business, Sponsorship, and Social Impact—Culminating with the NSL Final this November
CBC/Radio-Canada to Partner with ROI Forum
SponsorshipX is excited to welcome MAX CBC/Radio-Canada as an Amplifier Partner at The ROI Forum, which will take place March 28–30, 2025, at the Fairmont Pacific Rim in Vancouver.
T1 Joins ROI Forum Roster as Education Partner
We’re thrilled to welcome T1 as the official Education Partner for The ROI Forum by SponsorshipX!
T1’s Mike Alcorn Talks ROI in Sponsorship Marketing
Just in time for the Forum, the team at SponsorshipX caught up with Mike Alcorn, Sr. Manager, Partnerships at T1, to chat ROI!
Vancouver Whitecaps FC to Present Opening Reception at The ROI Forum by SponsorshipX
Vancouver Whitecaps FC is proud to partner with the ROI Forum by SponsorshipX as the Presenting Sponsor of the Opening Reception, an exclusive evening at the Fairmont Pacific Rim's stunning Emerald Room.
Explore Edmonton Joins the ROI Forum as an Amplifier Partner!
Big news! Explore Edmonton is teaming up with the ROI Forum by SponsorshipX to showcase why Edmonton is a powerhouse destination for major events