S1 E8 | Total Sports Performance
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
We Need More Explorers
We don’t need more experts. We need more explorers.
This might sound provocative, especially in a world where expertise has long been the gold standard of leadership. But if we want to shape a future that doesn’t look like the past, we need a different kind of leader—one who leads not from certainty, but from curiosity. From wonder.
From vision.
TikTok Canada Forced to Exit Arts Sponsorships as Federal Shutdown Order Takes Hold
TikTok Canada has been forced to abruptly withdraw millions in sponsorships from major Canadian arts organizations due to a federal order requiring the company to cease operations there.
2X1 BASECAMP PASS IS CALLING YOU
With the BASECAMP 2 for 1 pass, you and a friend will step outside the noise to enjoy three immersive days in Whistler, BC where you’ll attend curated leadership sessions designed to change the way you lead for years to come.
Jeremy Korst Joins SPX BASECAMP Expedition Team to Explore AI’s Role in Marketing Planning
We’re excited to welcome Jeremy Korst, Partner at GBK Collective and seasoned marketing executive, to the SPX BASECAMP Expedition Team.
Bring a Friend to SPX BASECAMP — and Save $200 Each
The smartest way to grow as a leader? Bring someone with you.
S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
Why Doesn’t Cannes Award Sponsorship Lions?
The Cannes Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry as one of the most prestigious awards in the marketing industry.
If so, why is there no category for Sponsorship Marketing?
SPX Global Is Your Year-Round Advantage
SPX Global Is Your Year-Round Advantage
If you’re serious about growing your people, building robust networks, and elevating your brand’s presence in the industry, there’s one move that delivers unmatched return:
S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
Cannes Winners – Inspiration or Education?
Is there a difference between Inspiration and Education in your mind? You may believe that Inspiration sends you northward on a new path and that Education provides you with the knowledge to navigate that journey.
Cannes deux mille vingt-cinq
On a first-day tour of the Cannes Lions footprint by a delightfully knowledgeable staffer, I learned that the 2025 festival was supported by over two hundred and thirty (230) partners.
S1 E5 | Valuation vs. Performance: Maximizing Asset Impact
Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.
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One Year Until FIFA World Cup 2026: A Continental Countdown Builds Momentum
Exactly 365 days before the opening whistle in Mexico City kicks off the most ambitious FIFA World Cup ever, host cities across North America have transformed the symbolic "one-year-out" milestone into a living, crescendo campaign.
S1 E4 | Fan Sentiment as a Metric
In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.
BASECAMP Expedition Team Welcomes MH3
Every great expedition needs a voice of experience, a conscience of the culture, and a compass to navigate the uncharted. That's why we're thrilled to announce that Mark Harrison, founder of the MH3 Collective, will be joining the BASECAMP Expedition Team.
Heineken® 0.0 Hits the Big Screen with F1® THE MOVIE
Heineken® 0.0 has been announced as the official partner of F1® THE MOVIE, the upcoming global release starring Brad Pitt and Damson Idris.
S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.
🎧 Episode 3 Now Live: Measuring What Matters After the Applause
🎧 SponsorshipX Podcast — Episode 3 Now Live: Measuring What Matters After the Applause.
What happens after the confetti falls and the crowds go home? That’s where the real ROI work begins.