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Bring a Friend to SPX BASECAMP — and Save $200 Each
Main Stage SponsorshipX Guest Services 2025-07-08 Main Stage SponsorshipX Guest Services 2025-07-08

Bring a Friend to SPX BASECAMP — and Save $200 Each

The smartest way to grow as a leader? Bring someone with you.

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S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques
The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-08 The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-08

S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.

In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.

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Why Doesn’t Cannes Award Sponsorship Lions?
Main Stage, By Mark Harrison SponsorshipX Guest Services 2025-07-08 Main Stage, By Mark Harrison SponsorshipX Guest Services 2025-07-08

Why Doesn’t Cannes Award Sponsorship Lions?

The Cannes Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry as one of the most prestigious awards in the marketing industry.

If so, why is there no category for Sponsorship Marketing?

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SPX Global Is Your Year-Round Advantage
People People News SponsorshipX Guest Services 2025-07-01 People People News SponsorshipX Guest Services 2025-07-01

SPX Global Is Your Year-Round Advantage

SPX Global Is Your Year-Round Advantage

If you’re serious about growing your people, building robust networks, and elevating your brand’s presence in the industry, there’s one move that delivers unmatched return:

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S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-01 The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-01

S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.

In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.

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Cannes Winners – Inspiration or Education?
Highlight Reel, By Mark Harrison SponsorshipX Guest Services 2025-07-01 Highlight Reel, By Mark Harrison SponsorshipX Guest Services 2025-07-01

Cannes Winners – Inspiration or Education?

Is there a difference between Inspiration and Education in your mind? You may believe that Inspiration sends you northward on a new path and that Education provides you with the knowledge to navigate that journey.

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Cannes deux mille vingt-cinq
Global Partnerships, By Mark Harrison SponsorshipX Guest Services 2025-06-24 Global Partnerships, By Mark Harrison SponsorshipX Guest Services 2025-06-24

Cannes deux mille vingt-cinq

On a first-day tour of the Cannes Lions footprint by a delightfully knowledgeable staffer, I learned that the 2025 festival was supported by over two hundred and thirty (230) partners.

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S1 E5 | Valuation vs. Performance: Maximizing Asset Impact
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-24 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-24

S1 E5 | Valuation vs. Performance: Maximizing Asset Impact

Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.

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SECURE YOUR SPX BASECAMP PASS FOR $1595
Main Stage SponsorshipX Guest Services 2025-06-24 Main Stage SponsorshipX Guest Services 2025-06-24

SECURE YOUR SPX BASECAMP PASS FOR $1595

⛰️ PRICES RISE JULY 1: JOIN THE BASECAMP EXPEDITION FOR $1,595 BEFORE THE CLIMB GETS STEEPER

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One Year Until FIFA World Cup 2026: A Continental Countdown Builds Momentum
Global Partnerships SponsorshipX Guest Services 2025-06-17 Global Partnerships SponsorshipX Guest Services 2025-06-17

One Year Until FIFA World Cup 2026: A Continental Countdown Builds Momentum

Exactly 365 days before the opening whistle in Mexico City kicks off the most ambitious FIFA World Cup ever, host cities across North America have transformed the symbolic "one-year-out" milestone into a living, crescendo campaign.

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S1 E4 | Fan Sentiment as a Metric
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-17 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-17

S1 E4 | Fan Sentiment as a Metric

In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.

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BASECAMP Expedition Team Welcomes MH3
People People News SponsorshipX Guest Services 2025-06-17 People People News SponsorshipX Guest Services 2025-06-17

BASECAMP Expedition Team Welcomes MH3

Every great expedition needs a voice of experience, a conscience of the culture, and a compass to navigate the uncharted. That's why we're thrilled to announce that Mark Harrison, founder of the MH3 Collective, will be joining the BASECAMP Expedition Team.

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Heineken® 0.0 Hits the Big Screen with F1® THE MOVIE
Global Partnerships SponsorshipX Guest Services 2025-06-10 Global Partnerships SponsorshipX Guest Services 2025-06-10

Heineken® 0.0 Hits the Big Screen with F1® THE MOVIE

Heineken® 0.0 has been announced as the official partner of F1® THE MOVIE, the upcoming global release starring Brad Pitt and Damson Idris.

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S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-10 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-10

S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships

ROO: Beyond ROI - Measuring Objective Outcomes

Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.

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🎧 Episode 3 Now Live: Measuring What Matters After the Applause
SponsorshipX Guest Services 2025-06-10 SponsorshipX Guest Services 2025-06-10

🎧 Episode 3 Now Live: Measuring What Matters After the Applause

🎧 SponsorshipX Podcast — Episode 3 Now Live: Measuring What Matters After the Applause.

What happens after the confetti falls and the crowds go home? That’s where the real ROI work begins.

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🌄 SPX BASECAMP Expedition Team Adds Dr. Greg Giuliano
People People News SponsorshipX Guest Services 2025-06-10 People People News SponsorshipX Guest Services 2025-06-10

🌄 SPX BASECAMP Expedition Team Adds Dr. Greg Giuliano

We’re excited to announce the newest addition to the SPX BASECAMP Expedition Team:

Dr. Greg Giuliano is a transformational leadership expert, executive coach, and bestselling author.

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S1 E2 | Measuring Success in Cause-Driven Sponsorships
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-02 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-02

S1 E2 | Measuring Success in Cause-Driven Sponsorships

ROO: Beyond ROI - Measuring Objective Outcomes

Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.

Read More
Paying It Backward
Global Partnerships, By Mark Harrison SponsorshipX Guest Services 2025-06-02 Global Partnerships, By Mark Harrison SponsorshipX Guest Services 2025-06-02

Paying It Backward

Suppose there was ever a case in sponsorship of a property reaping what it sows positively. In that case, the recent announcement that Stripe has become the new title sponsor of the Young Scientist & Technology Exhibition in Ireland is just that.

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🎙️ New Podcast Episode Out Now: “Measuring Success in Cause-Driven Sponsorships”
SponsorshipX Guest Services 2025-06-02 SponsorshipX Guest Services 2025-06-02

🎙️ New Podcast Episode Out Now: “Measuring Success in Cause-Driven Sponsorships”

Cause marketing is no longer a nice-to-have. It’s a business imperative.

In our latest episode of the SponsorshipX Podcast, we discuss how the best in the business measure the real impact of cause-driven sponsorships—beyond the balance sheet.

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SPX BASECAMP - My "Pitch to Me" for Leadership Development
Main Stage SponsorshipX Guest Services 2025-06-02 Main Stage SponsorshipX Guest Services 2025-06-02

SPX BASECAMP - My "Pitch to Me" for Leadership Development

The template below is for your "internal pitch"—a letter to yourself, from your future self, designed to justify a critical investment in your leadership development.

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