A look ahead
2026 is shaping up to be a defining year for sponsorship.
Looking ahead to 2026, we’re expanding the conversation beyond Pittsburgh. After the ROI Forum in April, we’ll be heading to Vancouver in June 2026 and London later in 2026, with more details to come.
SPX and 17 Sport launch global Purpose League
SponsorshipX (SPX) and 17 Sport today announced the launch of the SPX Purpose League powered by 17 Sport, a new global community redefining how sponsorship delivers impact and long-term value.
Help Raise $ 20,000 to Celebrate 20 Years
SponsorshipX is donating $100 from every Changemakers Summit registration and a percentage of net partnership revenue to Park Street Education, a charity that aims to close the equity gap in Education, one student at a time.
Sponsorship: It’s Not Just for the Big Leagues
When most of us think about sponsorship, giant banners at a major league baseball game or a corporate name on an arena probably come to mind.
But can sponsorship be used effectively in a more nuanced way by a brand looking to demonstrate its capabilities, build its credibility, inspire its employees, and impact an audience beyond its industry?
Cannes Winners – Inspiration or Education?
Is there a difference between Inspiration and Education in your mind? You may believe that Inspiration sends you northward on a new path and that Education provides you with the knowledge to navigate that journey.
Is the night mayor a new sponsorship opportunity?
The City of Toronto is about to appoint its first-ever Night Mayor. Technically, the job title is "Manager of the Night Economy," though I think the nickname is cooler. Night Mayor. (Not Nightmare for the record!)
Get Ready for Clean Data Rooms
SponsorshipX asked Chris Schoengut, Director of Brand and partnerships for the Great Outdoor Comedy Festival, for his take on ROI.
Sponsorship in the Live Music Business
In sponsorship marketing, brands often ask properties (festivals, teams, charities) how they calculate their value of association.
APIK Mississauga 2025 – A Winter Action Sports Experience
From February 7–9, 2025, APIK Mississauga will transform Celebration Square into a world-class urban snowboarding and skiing venue.
Introducing the Coretta Scott King Classic
Today marks the inaugural Coretta Scott King Classic, an NCAA women's basketball event created in collaboration between Harris Blitzer Sports and Entertainment, Playfy Sports, and Fox.
Sponsorship Will Thrive in 2025
I am not a fan of New Year’s Resolutions. Nor do I have much talent or desire to make predictions about the economy, the world, or my beloved Pittsburgh Steelers, although I can predict with a high degree of certainty that we won’t win the Super Bowl this year.