Most conferences talk about ideas.
This one shows how ideas actually become experiences.
Over three immersive days, participants will explore the full lifecycle of brand activation, from strategic insight and creative development to real-world fan engagement.
Hosted alongside one of the largest global soccer celebrations, the city becomes the classroom.
You won’t just hear about activations.
You’ll study them, test them, and experience them in real time.
Operators, creators, and builders working where sponsorship meets the real world.
Activation Lab brings together delegates from global markets who are responsible for turning strategy into a lived fan experience.
This is not a conceptual audience. These are people judged by what shows up on-site, on-screen, and in culture.
PARTNERS
Position your brand as a leader in activation strategy and execution. Connect with decision-makers responsible for fan engagement, brand storytelling, and experiential marketing while showcasing your expertise in bringing ideas to life.
DELEGATES
If you’re responsible for planning, producing, or optimizing brand activations, this is where you belong. Learn how leading teams move from insight to execution and gain practical strategies you can apply to your next major event.
SPEAKERS
Join the industry’s most creative minds and experienced operators as they share how standout activations are started, built, and amplified — from the earliest idea to the final fan experience.
Learning that translates directly to execution.
clear frameworks for how leading teams move from concept to build
what truly moves audiences, and how to design experiences around it.
ideas designed to stand out during major events
lessons from professionals managing activations on the ground
Activation Lab takes place during one of the world’s largest global celebrations.
Throughout the week, Vancouver becomes a living case study for brand activation — from fan environments and sponsor installations to live content and experiential storytelling.
Participants will explore activations, environments, and fan engagement strategies in real time.
For Activation Lab, Rolla Skate Club will serve as our home base, where sessions, discussions, and working moments take place in a setting designed for energy and interaction.
Located at 2901 E Hastings St, Vancouver, BC, the venue sits directly beside the PNE Grounds and within walking distance of the FIFA Fan Festival.
But the Activation Lab doesn’t live in a single space.
Throughout the conference, Activation Lab will extend across Vancouver, with select moments taking place in and around the city’s fan environments. From on-site exploration to live activation analysis, delegates will experience how brands show up in real time during one of the world’s largest sporting moments.
Rolla Skate Club
We do not have an official hotel block for Activation Lab in Vancouver. However, we’ve curated a few recommended options based on proximity and experience:
Need support? Contact guestservices@sponsorshipx.com
Seaside Hotel
130-125 Victory Ship Way
North Vancouver, BC
V7L 0G5
Located in North Vancouver with easy access to the city. Guests can use code SPX26 when booking. Select “Rate Access/Corporate Code” in the code type dropdown to apply the discount.
Atrium Hotel
2889 E Hastings St
Vancouver, BC
V5K 2A1Conveniently located adjacent to the PNE Grounds, making it a strong option for proximity to the event.
Airbnb
Various locationsThere are a wide range of Airbnb options across Vancouver, particularly in East Vancouver and North Vancouver, offering flexibility depending on your preferences.