Most conferences talk about ideas.
This one shows how ideas actually become experiences.
Over three immersive days, participants will explore the full lifecycle of brand activation, from strategic insight and creative development to real-world fan engagement.
Hosted alongside one of the largest global football celebrations, the city becomes the classroom.
You won’t just hear about activations.
You’ll study them, test them, and experience them in real time.
Operators, creators, and builders working where sponsorship meets the real world.
Activation Lab brings together delegates from global markets who are responsible for turning strategy into a lived fan experience.
This is not a conceptual audience. These are people judged by what shows up on-site, on-screen, and in culture.
PARTNERS
Position your brand as a leader in activation strategy and execution. Connect with decision-makers responsible for fan engagement, brand storytelling, and experiential marketing while showcasing your expertise in bringing ideas to life.
DELEGATES
If you’re responsible for planning, producing, or optimizing brand activations, this is where you belong. Learn how leading teams move from insight to execution and gain practical strategies you can apply to your next major event.
SPEAKERS
Join the industry’s most creative minds and experienced operators as they share how standout activations are started, built, and amplified — from the earliest idea to the final fan experience.
Learning that translates directly to execution.
clear frameworks for how leading teams move from concept to build
what truly moves audiences, and how to design experiences around it.
ideas designed to stand out during major events
lessons from professionals managing activations on the ground
Activation Lab takes place during one of the world’s largest global celebrations.
Throughout the week, Vancouver becomes a living case study for brand activation — from fan environments and sponsor installations to live content and experiential storytelling.
Participants will explore activations, environments, and fan engagement strategies in real time.
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2for1
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Forum Pass
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Day Pass
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per person$999CAD
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$1,099CAD
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$599CAD
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full forum access
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full forum access
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June 16, 17 or 18
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Full Price: $1,999 CAD
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Full Price: $1,999 CAD
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Full Price: $999 CAD
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| Content Sessions | ✓ | ✓ | Selected Day |
| Welcome Reception (Jun 16) | ✓ | ✓ | June 16 only |
| Breakfast (Jun 16, 17, 18) | ✓ | ✓ | Selected Day |
| Lunch (Jun 16, 17, 18) | ✓ | ✓ | Selected Day |
| Dinner (Jun 17) | ✓ | ✓ | June 17 only |
| Soccer (Jun 17) | ✓ | ✓ | June 17 only |
| FIFA Watch Party (Jun 18) | ✓ | ✓ | June 18 only |
| Event App | ✓ | ✓ | ✓ |
| Attendee List | ✓ | ✓ | ✓ |
| App Messaging | ✓ | ✓ | ✓ |
| Schedule Builder | ✓ | ✓ | ✓ |
| Content E-Book | ✓ | ✓ | ✓ |
Mix & Match or Have a Discount Code?
Create your custom package or apply your discount code
