The SponsorshipX Changemakers Summit is a unique, collaborative platform that brings brand visionaries, business entrepreneurs, and global marketers together to explore how purpose, innovation, and culture is changing the game across sports, tech, and entertainment.

Hosted in partnership with the Northern Super League, this is a gathering of leaders determined to leave a legacy; leaders who are revolutionizing their industries and using commerce as a driver to expand global business and Make Change Happen.

Designed for Changemakers—entrepreneurs, innovators, and marketers—the Changemakers Summit is designed to connect you with like-minded peers who are ready to learn, lead, and launch what’s next. Together, you’ll build strong networks and new strategies for your business and the future of our industry.

• Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement •

As our industry continues to grow and change, we believe it’s important to foster our ability to listen and learn from each other. Over the course of three days, the Changemakers Summit will provide a series of interactive working labs that bring the most progressive minds in sponsorship, marketing, and entrepreneurship together.

  • From building brands to movements, the Changemakers Summit will spark your imagination and satisfy your craving for discovering new approaches that ensure your vision reaches a global audience.

  • When it comes to changemaking, what better host than the Northern Super League? Summit delegates will witness history by attending the first ever NSL Final on November 15. Experience a weekend of purpose-led sport through fan fests, sponsor activations, and a high-energy Pep Rally Brunch.

  • Changemakers know that the power of impact starts with building a cohort of great collaborators. Dive into networking sessions where you will ideate how to bring your change-making ideas to life and provide you with endless chances to increase your bench strength with partners for the future.

From weekend passes to single day passes, you’ve got the flexibility to choose the perfect Changemakers Summit pass for your needs.

If you’re a Sponsorship Changemaker, this event is an opportunity for you to network, learn, teach, and advocate with like-minded brand and marketing leaders. Titles may vary, but being a Changemaker committed to growth, leadership, and innovation is the thread that unites.

If you’re ready to Make Change Happen, come take your place at the Changemakers Summit!

42%

SPX Delegates Work at an Organization Classified as a Brand

30%

SPX Delegates Work at an Organization Classified as a Property

28%

SPX Delegates Work at an Organization Classified as an Agency

  • Spotlight Sessions

    Featuring visionary thinkers and bold voices on the mainstage, these sessions are designed to deliver powerful leadership insights and inspiring ideas that drive change. They not only showcase stories of transformation but also highlight relevant trends, opportunities, and challenges in the industry, sparking new perspectives and empowering you to lead with innovation and impact.

  • Impact Tracks

    Built for those who transform ideas into action, Impact Tracks unite changemakers in dynamic, results-focused sessions. Each breakout goes beyond insight sharing to produce tangible outcomes—bold ideas, strategic frameworks, and real-world commitments. These sessions offer a space to catalyze progress and drive meaningful change.

  • Mission Studios

    Hands-on, interactive sessions offering a dynamic space for collaboration, creativity, and critical thinking. Through workshops that spark innovation, provocations that challenge assumptions, and live case-solving of real-world challenges, you’ll engage with fresh perspectives and co-create practical solutions. These sessions aren’t just about ideas—they’re about advancing a shared mission to solve problems that matter.

  • Changemaker Tables

    Engaging lunch discussions centred around growth, equity, and innovation, led by visionary leaders and industry disruptors. These sessions provide a unique platform for insightful exchanges, dynamic debate, and meaningful connections, encouraging diverse perspectives and fresh thinking. It’s a space where bold ideas come to life and where connections spark change.

  • Challenge Labs

    Step into the action at the Changemaker Challenge Labs! Join forces with brilliant minds from across industries as you dive into real sponsorship challenges submitted by nonprofits, startups, and grassroots organizations. In just one dynamic session, your team will brainstorm, innovate, and craft a game-changing solution—then take the spotlight to pitch your idea live to a panel of influential industry leaders. It’s your chance to spark real impact, expand your network, and show the world what changemakers can do. Are you ready to make your mark?

  • Afternoon Activation

    Jump into action-first programming designed to energize and engage. Experience real-time podcasting, take part in community-focused team challenges with social impact outcomes and participate in friendly competition, fostering collaboration and camaraderie. These dynamic activities are crafted to stretch your limits and inspire meaningful connections, ensuring afternoons filled with movement, momentum, and memorable experiences.

Changemakers Schedule

Thursday
November 13

7:30 AM - 9:00 AM
Morning Momentum
+
Start your morning with a purposeful wellness experience designed to boost your focus and energy.
8:00 AM - 5:00 PM
Registration
+
Begin the day by checking in at Registration—your first stop to pick up materials, get oriented, and feel the energy of what's ahead.
8:00 AM - 10:00 AM
Breakfast
+
Fuel up with food, people, and conversations at a breakfast designed for meaningful connections—not just croissants.
10:00 AM - 10:30 AM
Opening Kick Off
+
Kick things off with a burst of inspiration, insight, and connection to ignite the changemaker journey ahead.
10:30 AM - 11:30 AM
Spotlight Sessions
+
Featuring visionary thinkers and bold voices on the mainstage, these sessions are designed to deliver powerful leadership insights and inspiring ideas that drive change. They not only showcase stories of transformation but also highlight relevant trends, opportunities, and challenges in the industry, sparking new perspectives and empowering you to lead with innovation and impact.
11:30 AM - 12:30 PM
Mission Studios
+
Hands-on, interactive sessions offering a dynamic space for collaboration, creativity, and critical thinking. Through workshops that spark innovation, provocations that challenge assumptions, and live case-solving of real-world challenges, you'll engage with fresh perspectives and co-create practical solutions. These sessions aren't just about ideas—they're about advancing a shared mission to solve problems that matter.
12:30 PM - 2:00 PM
Lunch | Changemaker Tables
+
Engaging lunch discussions centred around growth, equity, and innovation, led by visionary leaders and industry disruptors. These sessions provide a unique platform for insightful exchanges, dynamic debate, and meaningful connections, encouraging diverse perspectives and fresh thinking. It's a space where bold ideas come to life and where connections spark change.
2:00 PM - 2:30 PM
Changemaker Cup Pep Talk
+
Kick off the Changemaker Cup with a powerful pep talk from a leading changemaker who is harnessing the power of sport, community, and collaboration to drive meaningful impact. Through their story, you'll discover how purpose and play intersect—and how the values of teamwork, resilience, and inclusion can create ripple effects far beyond the field. This moment is designed to inspire, unite, and ignite the spirit of changemaking before we lace up and head into friendly competition.
2:30 PM - 5:00 PM
Changemaker Cup
+
Get ready for some fun on the field! The Changemaker Cup is a friendly soccer tournament where teamwork, good vibes, and community spirit take center stage. Whether you're in it to win or just for the love of the game, come out and play, cheer, and connect with fellow changemakers!
5:00 PM - 8:00 PM
Summit Social
+
Wrap up an inspiring day at the Changemakers Summit Social—a relaxed gathering with great food, where conversations flow, connections deepen, and the momentum keeps building into the evening.
9:00 PM - Onward
Toronto Nightlife
+
Immerse yourself in the fun and vibrant nightlife of Toronto. Connect with friends and enjoy the dynamic social scene that Toronto has to offer.

Friday
November 14

7:30 AM - 9:00 AM
Morning Momentum
+
Start your morning with a purposeful wellness experience designed to boost your focus and energy.
8:00 AM - 5:00 PM
Registration
+
Begin the day by checking in at Registration—your first stop to pick up materials, get oriented, and feel the energy of what's ahead.
8:00 AM - 10:00 AM
Breakfast
+
Fuel up with food, people, and conversations at a breakfast designed for meaningful connections—not just croissants.
10:00 AM - 11:00 AM
Spotlight Sessions
+
Featuring visionary thinkers and bold voices on the mainstage, these sessions are designed to deliver powerful leadership insights and inspiring ideas that drive change. They not only showcase stories of transformation but also highlight relevant trends, opportunities, and challenges in the industry, sparking new perspectives and empowering you to lead with innovation and impact.
11:00 AM - 12:00 PM
Impact Tracks
+
Built for those who transform ideas into impact, Impact Tracks unite changemakers in dynamic, results-focused sessions. Each breakout goes beyond insight sharing to produce tangible outcomes—bold ideas, strategic frameworks, and real-world commitments. These sessions offer a space to catalyze progress and drive meaningful change.
12:00 PM - 1:30 PM
Lunch | Changemaker Tables
+
Engaging lunch discussions centred around growth, equity, and innovation, led by visionary leaders and industry disruptors. These sessions provide a unique platform for insightful exchanges, dynamic debate, and meaningful connections, encouraging diverse perspectives and fresh thinking. It's a space where bold ideas come to life and where connections spark change.
1:30 PM - 2:30 PM
Challenge Labs
+
Step into the action at the Changemaker Challenge Labs! Join forces with brilliant minds from across industries as you dive into real sponsorship challenges submitted by nonprofits, startups, and grassroots organizations. In just one dynamic session, your team will brainstorm, innovate, and craft a game-changing solution—then take the spotlight to pitch your idea live to a panel of influential industry leaders. It's your chance to spark real impact, expand your network, and show the world what changemakers can do. Are you ready to make your mark?
2:30 PM - 5:00 PM
Afternoon Changemaking
+
Jump into action-first programming designed to energize and engage. Experience real-time podcasting, take part in community-focused team challenges with social impact outcomes and participate in friendly competition, fostering collaboration and camaraderie. These dynamic activities are crafted to stretch your limits and inspire meaningful connections, ensuring afternoons filled with movement, momentum, and memorable experiences.
7:00 PM - 9:00 PM
Evening Mixer
+
Join us for an evening mixer celebrating Toronto's rich cultural diversity through a curated selection of global cuisines. Enjoy delicious bites, vibrant music, and warm conversations in a relaxed, inviting atmosphere. Come hungry, curious, and ready to connect.
9:00 PM - Onward
Toronto Nightlife
+
Immerse yourself in the fun and vibrant nightlife of Toronto. Connect with friends and enjoy the dynamic social scene that Toronto has to offer.

Saturday
November 15

8:00 AM - 12:00 PM
Registration
+
Begin the day by checking in at Registration—your first stop to pick up materials, get oriented, and feel the energy of what's ahead.
10:00 AM - 12:00 PM
Brunch | Game Day Pep Rally
+
Kick off your day with good food and great energy at the Game Day Pep Rally Brunch—a fun, feel-good pep rally to kick off game day! Join friends for a morning of delicious eats, team spirit, and pre-match hype, featuring an inspiring speaker to get everyone motivated and ready to cheer on their favourite team at the NSL Final.
2:00 PM - 4:00 PM
NSL Final
+
Be part of history! The inaugural NSL Final marks a major milestone in Canadian sports as the top two teams of the Northern Super League’s first season compete for the championship title. This landmark match celebrates not only soccer excellence, but also the momentous rise of professional women’s soccer in Canada.

The Changemaker Summit is perfect for brands, agencies, and properties to demonstrate their innovation and impact through live event integration, such as hosting or speaking, and amplification through content, publicity, and social channels. 

We provide significant opportunities, including:

  • “Be the name behind the movement.”

    Partner Role: Anchor the entire Summit. Open each day. Own the main room and the Pep Rally Brunch. Take the lead in storytelling and stage presence.

    Activation

    • Main room naming rights.

    • Daily welcome + lead panel.

    • Host of the Pep Rally Brunch.

    • Top billing in podcast, video, eBook.

    • Complete integration across all promotions.

    Amplification

    • Feature in pre- and post-event content.

    • Front-of-room visibility with 300 industry leaders.

    • Original content and legacy placement.

    • Branded media clips, photos, and curated moments.

  • “Own a full day of learning, networking, and innovation.”

    Partner Role: Own your day. Your brand leads the energy from the opening keynote to your afternoon experience.

    Activation

    • Morning welcome, and panel seat.

    • Branded breakout room.

    • Ownership of afternoon activation (soccer, media lab, etc.).

    • Dedicated content track + promotion.

    • Spotlight throughout the day.

    Amplification

    • Rich media storytelling.

    • Pre- and post-event engagement.

    • Content co-creation + hosted interactions.

    • Exclusive platform alignment with one key theme.

  • “Host the night. Elevate the vibe.”

    Partner Role: Underwrite one of three evening events—dinner, music, or celebration—to bring the Summit’s social soul to life.

    Activation

    • Naming rights for your night.

    • Custom delegate invitation.

    • Branded guest experience or gift.

    • Photos, signage, and on-site storytelling.

    Amplification

    • Curated connection with VIPS and speakers.

    • Stunning recap visuals and social moments.

    • Experience design that puts your brand in every conversation.

  • “Invest in future leaders.”

    Partner Role: Fund 11 rising changemakers to attend the Summit. Build an opportunity where it matters most.

    Activation

    • On-stage recognition.

    • Logo on cohort materials.

    • Access to the cohort and their stories.

    • Inclusion in “Meet the Changemakers” content.

    Amplification

    • Brand story rooted in impact.

    • Purposeful employee and customer content.

    • Talent pipeline visibility.

    • Social value with authenticity.

  • “Lead with ideas. Share what you know.”

    Partner Role: Host a breakout, table talk or working lab. Be featured in our podcast or share insights in our eBook.

    Activation

    • Session leadership or facilitation.

    • Podcast or webinar feature.

    • Branded presence in the eBook.

    • Strategic integration in learning tracks.

    Amplification

    • Position as a go-to expert.

    • Storytelling across channels.

    • Post-event clips, quotes, and delegate feedback.

    • Business development through content and collaboration.

  • “Guide the journey. Be everywhere—naturally.”

    Partner Role: Own the experience touchpoints: the app, signage, volunteers, and wayfinding. Help people feel seen and supported.

    Activation

    • Registration desk + directional signage.

    • Event app branding + notifications.

    • Volunteer shirt branding.

    • Physical and digital placement.

    Amplification

    • Reinforced memory through experience.

    • Visibility in all candid delegate content.

    • Alignment with service, precision, and care.scription.

  • “Give people something to take home.”

    Partner Role: Sponsor the Summit eBook and contribute research, case studies, or frameworks that live beyond the event.

    Activation

    • Naming rights on the eBook.

    • Content contribution (article or case).

    • Highlight in post-event comms and recap.

    • Premium positioning in learning content.

    Amplification

    • Long-term digital footprint.

    • Brand credibility in thought leadership.

    • Internal and external share value.

    • Alignment with education and empowerment.

We love Changemakers and look for voices we may not encounter daily.

You might be a brand marketer driving real change, a rights holder turning tradition on its head, a founder disrupting the model, a creator blending culture and commerce in new ways, or someone quietly doing extraordinary work that deserves to be seen. We’re not after polished perfection—we’re after real stories, fresh ideas, and bold perspectives that challenge the norm and point toward what’s next.

If you have something to say or someone to recommend, please reach out.

Brad Ross
Brad Ross
The Coca-Cola Company
Ana Shapiro Queenan
Ana Shapiro Queenan
Allianz
Lauren Kipp
Lauren Kipp
lululemon
Diana Matheson
Diana Matheson
Northern Super League
Claus-Peter Mayer
Claus-Peter Mayer
adidas
Gary Bettman
Gary Bettman
NHL
Danny Koblin
Danny Koblin
LA28/U.S. Olympic and Paralympic Properties
Alison Désir
Alison Désir
Harlem Run & Run 4 All Women
Felix Vo
Felix Vo
Airbnb
Kate Gordon
Kate Gordon
Visa
Rachel MacAdam
Rachel MacAdam
SkipTheDishes
Mallika Perreira
Mallika Perreira
MLS

HOST CHANGEMAKER

Super Early Bird Bundle

Changemakers Logo + BASECAMP Logo

Changemaker Summit + SPX BASECAMP: $2,225 (Non Profit $2,025)

Register for the Changemakers Summit and receive a SPX BASECAMP pass as part of your bundle.

Attend both events yourself or assign the SPX BASECAMP pass to a friend or colleague.

REGISTER NOW

What's Included:

Changemakers Logo
Content Sessions - November 13, 14, 15
Lunch - November 13
Changemaking Activity - November 13
Networking Reception - November 13
Lunch - November 14
Changemaking Activity - November 14
Evening Mixer / Dinner - November 14
Game Day Brunch - November 15
NSL Final Ticket - November 15
Summit Networking App
Post Summit E-Book
BASECAMP Logo
Content Sessions (August 14, 15, 16)
Networking Reception & Dinner (August 14)
Team Building Activity (August 14)
Morning Activity Session (August 15)
Lunch (August 15)
Mountain Excursion - lift tickets included (August 15)
Mountain Feast Dinner (August 15)
Morning Activity Session (August 16)
Red Bull Joyride Viewing Party (August 16)
Lunch (August 16)
Team Building (August 16)
Closing Dinner (August 16)