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British Gas and WSL Football team up to super-charge women’s football
British Gas will become the official energy partner of Women’s Super League Football following the agreement of a new and transformational multi-year deal to support the Barclays Women’s Super League (BWSL) and Barclays Women’s Super League 2 (BWSL2).
Read On - Sponsorship.org
2025 NFL Ad Tracker: A Running List of Early Season Ads and Partners
The fan's guide to who's getting in the game for the NFL in 2025
BY JASON NOTTE & BILL BRADLEY
The NFL season kickoff is upon us, with the league’s ad power stronger than ever on digital and streaming channels as Super Bowl ads already score more than $8 million apiece.
How valuable are NFL broadcasts to ad buyers? Television data and analytics firm EDO estimated that the NFL brings in $5.2 billion in national TV ads and, during the 2024 season alone, hosted ads that were 19% more effective than the TV average during its regular season, 63% more effective during the playoffs, and 243% more compelling on Super Bowl Sunday. Broadcasters are so interested in adding the NFL to their playbooks that ESPN’s latest deal with the league included a stake in the media company, which may affect the league’s future media-rights deals and has competitors scrambling for other sports properties or seeking bundling agreements.
Where is tennis' disruptor brand?
Tennis Culture Is Changing. Why Aren’t the Brands?
In this week’s guest issue of the Sociology of Business, we welcome Tom Garland, the founder and operator of edition+partners, a creative growth studio specializing in research, strategy, partnership and innovation. For this piece, edition+partners employee, Harry Salmons investigates the opportunity for disruptor brands in the tennis world. It is a pleasure to have you here, Tom and Harry.
Read On - The Sociology of Business
Photo: Naomi Osaka arrives on court at the 2024 US Open wearing a custom Nike outfit designed by Yoon Ahn. Image: Naomi Osaka
August 2025’s Standout Experiential Activations: Immersion, Nostalgia & Bold Flavor
August brought a powerhouse slate of experiential activations—blending nostalgia, immersive design, culinary curiosity, and cultural values. From “fake record labels” to soup and beer collabs, these five activations didn’t just show up—they created moments that fans lived, shared, and remembered.