Key Details
Theme: The Business Case for Purpose
October 15-16, 2026
London, UK
Why Attend
This is not a traditional conference; it is a working summit for decision-makers interested in activating sport in a purpose-led way. Attendees will leave with an aligned peer network, data-backed insights, and the strategic commercial toolkits to transform sponsorship from an outsourced marketing expense into the single greatest driver of value.
Purchase Passes
CONFERENCE OVERVIEW
The Context
The sports and entertainment industry has reached an inflection point. The era of treating purpose as a localized CSR initiative or a superficial marketing badge is over. Today, global brands are under scrutiny from consumers, regulators, and shareholders alike to prove that their investments deliver tangible value. In a highly competitive sponsorship market, the ultimate differentiator is no longer just reach; it is authentic, measurable impact.
the challenge
For senior executives, the central challenge is no longer why purpose matters, but how to execute it profitably. Leaders are trapped between the commercial mandate to drive immediate business growth and the long-term strategic necessity to tackle systemic issues like climate action, gender equity, and inclusion.
To date, the industry has struggled to bridge this gap, often treating commercial returns and social impact as mutually exclusive goals.
The SPX Purpose League Summit
The SPX Purpose League Summit, powered by 17 Sport, is designed to solve this tension. This in-person summit gathers the architects of modern sponsorship to establish the business case for purpose.
Through case studies, collaborative workshops, and peer-to-peer sessions, the summit will move past theory to deliver actionable frameworks on:
Commercial Integration: How to structure sponsorships where purpose actively accelerates revenue, brand equity, and market share.
Rigorous Measurement: Moving beyond "awareness metrics" to define what true social, environmental, and financial impact looks like on a balance sheet.
Resilient Leadership: Unpacking the operational and cultural leadership required to execute authentic, long-term purpose strategies in a fragmented market.
who should attend
The SPX Purpose League Summit will bring together senior decision-makers from global markets who define the strategies, activate sponsorships, and hold the budgets.
We invite executive leaders, including:
Brands & Corporates: those working across marketing, sponsorship, and sustainability looking to prove commercial value and authentic impact;
Rights Holders & Governing Bodies: commercial leads, board members, and community and impact executives, driving the next era of partnership revenue;
Investors & Agencies: founders, partners, and investment officers looking to future-proof their portfolios and client strategies.
The Summit serves as a practical forum for those looking to turn purpose into a core driver of business value.
Schedule
Wednesday, October 14
Pre-Event Meet Up
Kick things off with a relaxed pre-event meet-up designed to spark early connections and set the tone for the days ahead. This is a chance to meet fellow delegates and start building relationships in an informal, welcoming setting
Thursday, October 15
Registration & Welcome
Start your SPX Purpose League Summit experience by checking in at Registration, your first stop to pick up materials, get oriented, and feel the energy of what's ahead.
Breakfast & Networking
Fuel your morning with great food, inspiring people, and conversations that spark meaningful connections.
Welcome to the Purpose League Summit
The sponsorship landscape is evolving. Today’s most effective partnerships go beyond awareness to deliver business value, strengthen stakeholder relationships, and create meaningful impact. Join us as we launch the SPX Purpose League Summit and begin two days of big ideas, meaningful collaboration, and bold action. Together, we'll challenge what's possible, rethink the role of sponsorship, and explore how purpose can become your greatest competitive advantage. Are you ready to build partnerships that don't just perform, but truly matter?
The Purpose Mandate: Building the Confidence to Lead Change
Purpose is no longer a "nice-to-have"; it's a strategic imperative. This session is designed to build the confidence leaders need to champion purpose as a catalyst for organizational growth and long-term business success. Through practical insights and real-world examples, participants will gain the confidence, and the permission, to move beyond transactional sponsorship models, rethink how partnerships create value, and drive meaningful change within their organizations. The opportunity is here, and the time to act is now.
The New Sponsorship Paradigm
The sponsorship industry has reached an inflection point. Organizations can no longer rely on sponsorship as a simple badging exercise; they must harness it as a profound business transformation engine. This session explores how leading organizations are designing partnerships that create measurable value for brands, rights holders, fans, communities, and society. Participants will discover a strategic framework for moving beyond traditional sponsorship models to build partnerships that align multiple stakeholder agendas and deliver lasting commercial and social impact.
Purpose Trends & Data: What the Numbers Are Really Saying
Purpose is now a defining factor in sponsorship performance, but the data reveals a more complex story than sentiment alone suggests. This session unpacks the latest trends and evidence shaping purpose-led investment by cutting through surface-level metrics to examine what is actually driving consumer behaviour, brand lift, and commercial return. Attendees will gain a clear, data-backed understanding of where purpose is delivering measurable impact today, and where the industry still needs stronger frameworks to prove value.
Break
Enjoy a short break to refuel, network, and continue the conversations sparked throughout the Summit.
Sustainability in Action: Leaders Driving Change
Sustainability challenges require bold ideas, diverse perspectives, and collaborative leadership. This session explores how leaders are advancing meaningful sustainability initiatives across industries, highlighting the experiences and insights of women who are helping shape the path forward. Panelists will share how they are integrating sustainability into business strategy, creating measurable impact, driving long-term value, and building momentum for change within their organizations and beyond.
The Purpose Exchange
Join interactive roundtable discussions led by industry experts as we explore the trends, challenges, and opportunities shaping the future of purpose-led partnerships. Through expert insights, collaborative discussion, and shared experiences, you will gain new perspectives and uncover actionable strategies to transform purpose from an ambition into a driver of impact, engagement, and shared value.
Team Formation & Challenge Briefing
Step into a collaborative, purpose-driven challenge where you’ll be placed into teams and work alongside like-minded peers to tackle a real-world sponsorship problem. In this session, your team will receive the challenge briefing, setting the stage for your work over the two-day Summit. You’ll then engage with a local community organization, transform observations into actionable insights, and use a strategic framework to develop innovative recommendations to present back to the full group.
Team Lunch
Connect with your new teammates over lunch and begin bringing your ideas to life. Use this time to build rapport, exchange early thoughts, and kickstart your brainstorming.
Community Experience
Head out with your teammates to a local community organization for an immersive, behind-the-scenes experience of their work in action. Connect with community leaders to explore the organization’s mission, impact, and day-to-day operations, and gain insight into a real-world sponsorship challenge connected to your team brief. Use this experience to spark early thinking, shape new perspectives, and begin developing the insights your team will build on throughout the Summit.
Summit Social
Wrap up an inspiring day at the SPX Purpose League Summit Social, a relaxed gathering with great food, where conversations flow, connections deepen, and the momentum keeps building into the evening.
Friday, October 16
Community Experience
Step into purpose in action through a best-in-class, immersive experience that brings real-world impact to life. Connect directly with the people driving change, and gain a deeper understanding of how mission, impact, and sponsorship come together. This immersive experience will spark fresh thinking, meaningful perspective, and inspire ideas you can carry into your own work.
Purpose That Performs: Driving Impact, Engagement, and Business Results
Fans today expect more than entertainment; they want to support organizations, teams, and brands that reflect their values. As expectations around social impact, inclusion, sustainability, and community engagement continue to evolve, purpose is becoming an increasingly important driver of affinity, loyalty, and engagement while also a driver of organizational and commercial success. In this session, explore real-world case studies that demonstrate how purpose-led strategies can strengthen brand equity, deepen fan connections, unlock new partnerships, and deliver measurable business results. Learn how leading organizations are embedding purpose into their operations, storytelling, and fan experiences to create lasting impact both on and off the field.
The Purpose Exchange
Fuel up with lunch, meaningful conversations, and new connections as you join interactive roundtable discussions led by industry experts, exploring the trends, challenges, and opportunities shaping the future of purpose-led partnerships. Through expert insights, collaborative discussion, and shared experiences, you will gain new perspectives and uncover actionable strategies to transform purpose from an ambition into a driver of impact, engagement, and shared value.
Investing in Youth Sport: Building Future Fans and Creating Measurable Impact
Youth participation is the foundation of the future of sport, shaping not only the next generation of athletes but also the next generation of fans, supporters, and community leaders. As organizations seek to increase engagement and build long-term loyalty, understanding what drives youth participation and designing experiences around young people’s needs and voices is increasingly critical. In this session, explore how investing in youth sport can create meaningful social impact while delivering long-term organizational and commercial value. Through clear methodologies and real-world proof points, this session will demonstrate the measurable value of investing in youth sport while highlighting how these investments can strengthen brand affinity, expand audiences, and unlock long-term growth strategies.
The CFO Toolkit: Building the Business Case for Purpose-Led Sponsorship
Purpose-led sponsorship is no longer just a conversation about impact; it is a business strategy that must deliver measurable value. This session will equip practitioners with the data, financial frameworks, and language needed to build compelling business cases that resonate with senior leadership and finance teams. Explore how to leverage hard ROI metrics, financial insights, and proven methodologies to demonstrate how purpose-driven partnerships can drive long-term business value, strengthen stakeholder relationships, and deliver sustainable growth.
Team Concept Development
Join a focused Team Concept Development session where your ideas are brought together and refined into a complete solution. This is your opportunity to finalize your approach to the purpose challenge, strengthening your thinking and sharpening your recommendations. Teams will consolidate their work within the Day 1 framework, shaping a clear, cohesive narrative and building confidence ahead of their final presentation.
Final Presentations
Come together for the Final Presentations, the culminating moment where each team brings their ideas to life and shares their solutions with the wider group. This is your opportunity to tell your story, showcasing the insights, strategy, and recommendations you’ve built throughout the Summit. Celebrate the creativity, collaboration, and impact of the experience, and be inspired by the bold ideas and perspectives shared by your peers as the Summit comes to a close.
People's Choice
After hearing each team's final presentation, it's time to cast your vote. Celebrate the ideas, creativity, and collaboration showcased throughout the Summit by selecting the solution you believe has the greatest potential for impact. We'll announce the People's Choice winner and recognize the team whose presentation resonated most with the audience as we wrap up the Summit.
The Changemaker in You
Every changemaker starts with a decision to answer the call or ignore it. Is there a Changemaker in You?
Inspired by Joseph Campbell, this session invites the audience to see their careers, ventures, and lives as epic adventures filled with tests, mentors, pivots, and breakthroughs. It reminds us that growth doesn’t happen in the boardroom but in motion.
At the core of the session are the 4Ps: Passion, People, Profit, and Purpose, a modern guide for self-management. Passion is your energy source. People are your compass. Profit is your accountability. Purpose is your truth. These aren’t marketing principles; they’re life principles for anyone determined to lead with courage and clarity.
The Changemaker in You challenges you to stop waiting for the perfect moment, to start, stumble, and grow into the person your purpose requires, because the greatest change you’ll ever lead begins with you.
Passes
2 for 1
Live Now
Summit Pass
£995 / pair
Non-Profit
£695 / pair
Early Bird
From Aug 15
Summit Pass
£695
Non-Profit
£495
General
From Oct 1
Summit Pass
£795
Non-Profit
£595
Walk Up
From Oct 12
Summit Pass
£995
Non-Profit
£695
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Summit Pass |
Non-Profit Summit Pass |
Summit Pass |
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£995/ pair
£497.50 per pass · Full Price £995
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£695/ pair
£347.50 per pass · Full Price £695
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£595
£450 Non-Profit · per pass
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2-pass package · full summit access |
2-pass package · full summit access |
full summit access |
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| Content Sessions | ✓ | ✓ | ✓ |
| Breakfast (Oct 15) | ✓ | ✓ | ✓ |
| Lunch (Oct 15 & 16) | ✓ | ✓ | ✓ |
| Dinner (Oct 15) | ✓ | ✓ | ✓ |
| Networking & Hospitality | ✓ | ✓ | ✓ |
| Event App | ✓ | ✓ | ✓ |
| Attendee List | ✓ | ✓ | ✓ |
| App Messaging | ✓ | ✓ | ✓ |
| Schedule Builder | ✓ | ✓ | ✓ |
| Content E-Book | ✓ | ✓ | ✓ |
2 for 1
Summit Pass
£995/ pair
£497.50 per pass · Full Price £995
2-pass package · full summit access
Content Sessions✓
Breakfast (Oct 15)✓
Lunch (Oct 15 & 16)✓
Dinner (Oct 15)✓
Networking & Hospitality✓
Event App✓
Attendee List✓
App Messaging✓
Schedule Builder✓
Content E-Book✓
2 for 1
Non-Profit Summit Pass
£695/ pair
£347.50 per pass · Full Price £695
2-pass package · full summit access
Content Sessions✓
Breakfast (Oct 15)✓
Lunch (Oct 15 & 16)✓
Dinner (Oct 15)✓
Networking & Hospitality✓
Event App✓
Attendee List✓
App Messaging✓
Schedule Builder✓
Content E-Book✓
Single Pass
Summit Pass
£595
£450 Non-Profit · per pass
full summit access
Content Sessions✓
Breakfast (Oct 15)✓
Lunch (Oct 15 & 16)✓
Dinner (Oct 15)✓
Networking & Hospitality✓
Event App✓
Attendee List✓
App Messaging✓
Schedule Builder✓
Content E-Book✓
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