Privacy Policy: Effective Date: Jun 22, 2026
This Privacy Policy applies to the website available at www.sponsorshipx.com/purposeleague and on any other website where this Privacy Policy is posted, including event registration, virtual events and similar services offered via the website (collectively, the “Website”), owned and operated by SPX Purpose League, Powered by 17 Sport (“SPX Purpose League,” “we,” “us,” and “our”). This Privacy Policy describes how we may collect, use, and disclose Personal Data from visitors to our Website, and your choices and rights regarding your Personal Data.
SPX Purpose League, Powered by 17 Sport ("SPX Purpose League", "we", "our", or "us"), is a program, event platform, and community operated by SponsorshipX Marketing Inc. and delivered in collaboration with 17 Sport.
SponsorshipX Marketing Inc. is responsible for personal information collected through SPX Purpose League and has designated a Privacy Officer responsible for overseeing compliance with this Privacy Policy and applicable privacy legislation.
By accessing or using our Website, you acknowledge that your Personal Data will be processed in accordance with this Privacy Policy.
For the purposes of the General Data Protection Regulation (“GDPR”) SponsorshipX Marketing Inc. operates as the “data controller,” meaning that we decide the purposes for using your Personal Data and are responsible for safeguarding it.
SPX Purpose League respects your privacy and is committed to protecting the personal information you provide when using our website, attending our events, participating in our programs, joining our community, or engaging with our services.
This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you.
Information We CollectWhen you visit our Website, we may collect certain Personal Data. “Personal Data” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular identifiable individual or household. Personal Data does not include anonymous, de-identified, or aggregate information.
We collect Personal Data in two ways:
You may provide us with certain Personal Data if you choose to register for events or participate in those events, register for newsletters, download articles and content, sign up for one of our membership programs, apply for a job, or otherwise when you directly interact with us on other occasions.
The information you might choose to provide to us includes:
Identity Data – first name, last name, username or similar identifier, password, title, company and position, country of residence, resume or CV
Contact Data – email address, postal address, physical address and telephone number, social media contact information;
Transaction Data – record of your subscription and event purchases;
Profile Data – including your interests, preferences (including in relation to marketing), feedback and survey response, industry segment, industry sector, job seniority, job function.
2. We also automatically collect certain information through cookies, and we may also place other tracking technologies, including internet or pixel tags on the Website and in our communications with you, such as within e-mail.
The information we collect through these tracking technologies includes:
Technical Data – information such as your IP address, device ID, device model, operating system, geolocation information sufficient to recognize the country where you are located when you access our Website, browser type and browser language, system and network information.
Usage Data – clicks you make on our Website, pages of our Website viewed, time spent on each page, action taken on webpages and other clickstream data, the URL of the website you visited before coming to our Website, and download errors.
How We May Use Your Personal Data
In general, we use your Personal Data to provide you with information on our Website, fulfill your requests, such as registering you for an event or reviewing your membership application, providing customer service, providing you with marketing materials, and administering and maintaining our Website, including providing for your access and for the security of our Website.
In the chart below, you will find more detailed information about our use of Personal Data as well as, where applicable, our legal basis for that collection and use.
We may also deidentify and aggregate your Personal Data so that you can no longer be readily identified.
Sharing Your Personal Data
We may share your Personal Data with:
companies that assist us in delivering the Website, including content and advertising service providers and data hosting providers;
analytics and search engine providers that assist us in understanding Technical Data and Usage Data, and in the improvement and optimization of our Website;
companies that assist with our marketing, customer surveys and feedback and understanding the effectiveness of those efforts;
third parties who help us detect and protect against fraud or criminal activity; and
our business partners, suppliers and sub-contractors who we engage for the performance of any contract we enter into with you, including third parties who assist with the organization, registration, and delivery of the events which you attend, or to support our legitimate business interests.
third parties (such as our event sponsors) when you have consented to their use of your Personal Data for their marketing purposes;
the SponsorshipX Marketing Inc. family of companies as well as our advisors, including lawyers, consultants, accountants, and others who may assist us in our business and legal operations.
We may also need to disclose your Personal Data in the following circumstances:
if we are required to do so by law or pursuant to a binding regulatory request (in such circumstances, such disclosure will at all times be solely to the extent required by law or the applicable regulatory request);
in order to enforce or apply our terms of use and other agreements.
In addition, as our business changes, we may buy or sell various assets owned or controlled by us. In the event all or a portion of the assets are sold, assigned, transferred or acquired by another company due to merger, divestiture, restructuring, reorganization, dissolution, financing, acquisition, bankruptcy or otherwise, your Personal Data may be transferred.
How Long We Keep Your Personal Data
We will keep your Personal Data for as long as is necessary to perform the service for which it was provided, as set out in this Privacy Policy. Once you no longer wish to be engaged with Leaders we may still need to retain limited Personal Data if there is a legal reason for doing so.
We may retain deidentified data. Once deidentified, we will not attempt to reidentify the data.
Do We Transfer/Handle Your Data Internationally?
SPX Purpose League, Powered by 17 Sport, is operated by SponsorshipX Marketing Inc., a Canadian company, and delivered in collaboration with 17 Sport, an international organization.
Personal information collected through SPX Purpose League may be processed in Canada, the United Kingdom, the European Union, the United States, and other jurisdictions where SponsorshipX Marketing Inc., 17 Sport, or their approved service providers operate.
Whenever we transfer your personal data out of these jurisdictions, we ensure a similar degree of protection is afforded to it by ensuring that appropriate safeguards are implemented, to the extent required by the applicable Privacy Laws.
Privacy Compliance
SponsorshipX Marketing Inc., as operator of SPX Purpose League, Powered by 17 Sport, is committed to protecting personal information in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), GDPR, and other applicable privacy laws.
Safeguards
SPX Purpose League maintains physical, administrative, and technical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Privacy ComplaintsIf you have concerns regarding SPX Purpose League's privacy practices, you may contact our Privacy Officer. We will investigate complaints and respond within a reasonable timeframe in accordance with applicable privacy legislation.
Personal Data Rights for EEA Residents
EEA residents are entitled to the following:
access a copy of your personal data that we hold;
update or correct your personal data;
request that we erase your personal data;
object to the processing of your personal data where we are relying on a legitimate interest;
restrict the processing of your personal data;
receive a machine-readable copy of your personal data or request the transfer of your personal data to a third party; or
where you have provided your consent to certain of our processing activities you may withdraw your consent but please note that we may continue to process such personal data if we have legitimate legal grounds for doing so.
If you want to exercise any of these rights, please contact us here. You don’t have to pay a fee, unless your request is clearly unfounded, repetitive or excessive (in which case we are allowed to charge a reasonable fee). Alternatively, we may refuse to comply with your request in these circumstances.
Where your request is legitimate, we will respond within the legally required time frame (unless there is a legal reason to take longer, such as where your request is particularly complex). We may also need you to confirm your identity before we proceed with your request.
You may also have the right to lodge a complaint about our privacy practices to a supervisory authority.
Please note that the rules in your country may provide you with additional rights or may limit these rights. In all cases, our provision of the rights will comply with the applicable laws.
California Residents
California law also grants state residents certain rights, including the rights to access specific types of personal data, to request its deletion, and not to be denied goods or services for exercising these rights.
Opting out of Marketing CommunicationsWe may send communications regarding events, programs, industry insights, community initiatives, research findings, partnership opportunities, and other opportunities that may be relevant to you.
You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.
Changes to Our Privacy Policy
This privacy policy may be amended from time to time. Any such changes will be posted on this page. We will notify you of any material changes by, as applicable, placing a prominent notice on our site and/or sending a notice to the primary email address specified in your account or in another manner to the extent required by law. We will obtain your consent for such changes when legally required.
Contact Us
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at:
Privacy Officer