SponsorshipX News
Unlock the Power of Women’s Sports: A Smarter Play for Brand Growth
SponsorshipX is excited to collaborate with our research partner YouGov Canada on a recurring 3-wave-a-year sponsorship insights study. "Winning Together: Understanding Women’s Sports, Fans & Sponsorship," provides the hard data needed to understand why brands that invest in women’s sports can see higher ROI, stronger consumer affinity, and greater long-term impact.
Sponsorship Landscape Study Needs You
The Canadian Sponsorship Landscape Study (CSLS) is the longest-running insights and trends barometer on the sponsorship industry in Canada and the only one of its kind!
T1’s Mike Alcorn Talks ROI in Sponsorship Marketing
Just in time for the Forum, the team at SponsorshipX caught up with Mike Alcorn, Sr. Manager, Partnerships at T1, to chat ROI!
Elevent Joins the ROI Forum by SponsorshipX as an Amplifier Partner
The ROI Forum by SponsorshipX is proud to welcome Elevent as an Amplifier Partner, reinforcing the event’s commitment to elevating measurement, valuation, and impact in sponsorship marketing.
GE Scoring with KPIs: A Q&A with Bob Park
If you’re reading this, you are a believer that measurement is at the heart of excellent sponsorship marketing. That’s why the SponsorshipX team sat down with Bob Park, a seasoned brand strategy and sponsorship leader at GE Appliances, to get his take on ROI, valuation, and the industry's future.
The ROI of Fan Value
The team at SponsorshipX asked Lisa Ferkul, Chief Revenue Officer of the Toronto Tempo, to take her shot at answering some questions about ROI.
ChatGPT’s New Year’s Resolutions for Sponsorship Marketers
At SponsorshipX, we asked ChatGPT to outline the most important resolutions sponsorship marketers should make for 2025.
Why CFOs Are Your Most Important Stakeholders in 2025
Sponsorship marketers, we’ve got a new client in town. It’s the Chief Financial Officers of the brands we serve, and in 2025, they will be the most critical audience for you to win over.
Introducing the ROI Forum by SponsorshipX
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T1 Announces the 18th Edition of the Canadian Sponsorship Landscape Study (CSLS)
T1 is excited to announce the release of the 18th edition of the Canadian Sponsorship Landscape Study (CSLS)—the longest-running, most comprehensive barometer of the sponsorship industry in Canada!
Transforming Sponsorship Sales: Key AI-Driven Insights from the Mirren AI Tech Conference
Mark Harrison, the founder of SponsorshipX, is constantly searching to learn how we can push the boundaries of what sponsorship and partnerships can achieve.