Sponsorship Landscape Study Needs You
The Canadian Sponsorship Landscape Study (CSLS) is the longest-running insights and trends barometer on the sponsorship industry in Canada and the only one of its kind!
CSLS started in 2005 following feedback from delegates at the inaugural Canadian Sponsorship Forum in Vancouver, British Columbia, which highlighted a need for Canadian-specific and national-level data for strategic planning in the sponsorship industry.
Since then, the CSLS has provided in-depth insights into the scope, scale, and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities, and future outlook.
The study draws on both academic and industry resources to provide relevant, highly ethical information and expertise for sponsors, properties, and agencies.
Complete the survey and help support a study that has aided Canadian sponsorship professionals in making decisions, informing strategic planning, and estimating rights fee investments.