This Is Why Brands Are Backing Women’s Sports

What does it take to build a sponsorship platform from the ground up and convince major brands to invest early?

Find out in one of the most compelling episodes of our ROI on Demand series:

🎥 “Building the Sponsorship Blueprint: Partnering with the Northern Super League”

As Canadian women’s soccer enters a historic new chapter, Christina Litz (NSL President), Sinead King (President, Vancouver Rise FC), and Jeff Hagen (VP, WestJet) reveal how the league is positioning itself as the next big thing in sport sponsorship.

In this episode, you’ll learn:

• How to sell a vision, not just a league, NSL’s strategic pitch to sponsors

• Why WestJet invested early, and what they’re betting on

• The tools NSL is using to measure impact and ROI, from grassroots to national scale

• What brands need to understand about aligning with women’s sports during a cultural tipping point

This episode is just one of 17 sessions in the ROI on Demand series, a curated library of insights from sponsorship leaders across sport, culture, tech, and purpose.

If you’re a brand, rightsholder, or investor looking to build a smarter, more meaningful partnership, start here.

🎟️ Unlock the whole series now →

👉 sponsorshipx.com/roiforum-on-demand

Invest an hour. Get a season’s worth of strategy, only from SponsorshipX.