Savvy Sponsorship Marketers Watch This Session. The Great Ones Share with Their Team.

This is sponsorship marketing at its most strategic.

In this high-impact session from the SponsorshipX ROI Forum, Kristin Crawford and Yoeri Geerits of YouGov Canada showcase how brand tracking and audience insights are being used to power winning partnerships.

They reveal how data-driven storytelling helps marketers strengthen brand health, connect with key audiences, and unlock more intelligent decision-making. It’s a goldmine for anyone committed to advancing the business case for sponsorship.

Every insight is clear, and every example is a conversation starter. The companion slide deck, available in content-only mode, offers a focused way to review the strategy and apply it with your team.

This is the kind of resource that sparks better planning sessions, aligns your colleagues, and helps you lead with confidence.

ROI on Demand is available now for just $199—a limited-time offer (regular price $299) that gives you full access to this session and 16 others packed with insights from industry leaders across sport, entertainment, tech, and purpose-driven marketing.

🎥 Access the Full ROI On-Demand Series

Because when you believe in sponsorship, you invest in the tools to do it right.