Pittsburgh Distilled
We've gathered on a beach in the South of France, where the Mediterranean made everyone braver, and the conversations ran long past sunset.
Building a Team is Like Building a Sponsorship Portfolio
There is no question that, as business leaders, we use an overwhelming amount of sports analogies.
Is that because so many business leaders come to their roles after occupying similar positions in their playing career, even if it was their high school team?
Super Bowl LXROI
I am risking massive trademark issues by adding the ROI acronym to the Roman numerals representing the 2026 Super Bowl.
Hopefully, the event's patrons, who likely generated something in the neighbourhood of US$600 million for the Bay Area, will forgive me.
If ROI is under scrutiny, this room matters
This April in Pittsburgh, we’re bringing together leaders who are being asked harder questions, and who want better answers.
The SponsorshipX ROI Forum is a focused experience designed to help you make smarter sponsorship decisions, communicate value more clearly, and build confidence around ROI in a landscape that’s evolving fast.
SponsorshipX ROI Forum 2026
I’ve been thinking a lot about ROI lately.
Not ROI as a metric on a slide, but ROI as a feeling, the quiet confidence you have when you know an investment made sense. Or the knot in your stomach when you’re preparing to explain one that didn’t.
Feedback and Future Requests Wanted!
Do you experience anxiety about annual performance reviews?
Whether you are the reviewer or the reviewee, it can often be a dreaded moment. Or maybe that’s just me.
Giving as an Economic Tool
Today, in more than 90 countries around the world, it is Giving Tuesday. This is the day when individuals, companies, foundations and governments are invited to give to the charities that matter most in their lives.
Everyone’s a Changemaker
Bill Drayton, the man who coined the term Changemaker, also coined the expression “Everyone’s a Changemaker”.
If Drayton had attended the SponsorshipX Changemakers Summit in Toronto last week, I think what he would have seen is that everyone wants to be a Changemaker. Some are there and others are on their way.
Register today: Beyond The Pitch - Turning FIFA 2026 into a cultural and brand win
READY TO PLAY FOR THE HOME CROWD? The FIFA 2026 World Cup is coming to Canada and AMA Toronto is giving you front row access to the insiders, sponsors and visionary leaders shaping the moment.
Ashima Chopra is Rewriting the Rules of Fandom
What if the fan experience wasn’t just about watching, but about belonging?
Ashima Chopra, Founder of FanVerse, is at the forefront of a fandom revolution. In her episode of the SponsorshipX Changemakers podcast, she shares how FanVerse is building a more inclusive, culturally connected fan ecosystem, one that centers on women and reshapes how fans engage, show up, and stay loyal.
The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit
For twenty years, SponsorshipX has united the brightest minds in marketing, sport, and purpose, and this November the story continues in Toronto with the SponsorshipX Changemakers Summit.
Nielsen Sports to Share Global Case Studies at Toronto Summit
Nielsen Sports Joins SponsorshipX Changemakers Summit as a Content Changemaker
Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit
1. Historic First. You’ll witness history at the Northern Super League Final — the first-ever professional women’s soccer championship in Canada at BMO Field.
Hello & Welcome Podcast Creators on Stage at Changemakers Summit
We are excited to welcome The Nation Network as a Content Changemaker partner for the SponsorshipX Changemakers Summit!
Changemakers Summit Prices Increase October 20th
Become the changemaker you’ve always wanted to be at the SponsorshipX Changemakers Summit, where inspiration meets action this November in Toronto.
Sponsorship Excellence Award Winners
The Sponsorship Marketing Association (SMA) is proud to announce the winners of the 4th annual Sponsorship Excellence Awards, celebrated at the Sponsorship Mastery Summit in Denver, Sept. 8-10.
The Pitch Opens Changemakers Week in Toronto
New TVO Original documentary “THE PITCH” tells the untold story behind Canada’s First Pro Women’s Soccer League
Sponsorship Marketing Awards Roundup
On Thursday September 18, the Sponsorship Marketing Council Canada (SMCC) hosted the 2025 Sponsorship Marketing Awards (SMAs) at the TIFF Lightbox in Toronto. The event brought the industry together to celebrate the brands, properties, agencies, and individuals raising the standard for sponsorship marketing in Canada.
Changemaker Announcement!
We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.
Get Ready for the Changemakers Summit in Toronto!
I wanted to take a moment to give you a rundown of what is happening at the SponsorshipX Changemakers Summit. It will be an action-packed few days, so get ready to soar!