Become the changemaker you’ve always wanted to be at the SponsorshipX Changemakers Summit, where inspiration meets action this November in Toronto. 

The Sponsorship Marketing Association (SMA) is proud to announce the winners of the 4th annual Sponsorship Excellence Awards, celebrated at the Sponsorship Mastery Summit in Denver, Sept. 8-10.

On Thursday September 18, the Sponsorship Marketing Council Canada (SMCC) hosted the 2025 Sponsorship Marketing Awards (SMAs) at the TIFF Lightbox in Toronto. The event brought the industry together to celebrate the brands, properties, agencies, and individuals raising the standard for sponsorship marketing in Canada.

We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.

I left the Sponsorship Mastery Summit reminded of one simple truth: sponsorship is not about money changing hands, it’s about connection. We’re in the relationship business, and when done well, sponsorship can be one of the most direct routes between brands, communities, and culture.

FWT and YETI join forces to bring freeride’s elite back to the legendary spines of Haines for the YETI Alaska Pro in March 2026

The SponsorshipX Changemakers Summit is about creating conversations that spark movements.

We’re excited to announce that Waterworks Food Hall will be our hub for content, meals, registration, business development, and collaboration.

Toronto, ON—SponsorshipX is proud to unveil the following speakers for the 2025 Changemakers Summit, which will occur November 13–15, 2025, in Toronto. The summit will conclude with a landmark event: the inaugural Northern Super League Final at BMO Field on November 15, marking a new chapter in Canadian professional women’s soccer.

On October 2, 2025, the Black Talent Initiative (BTI) will host NAVIGATE, a brand-new Corporate Leaders Summit in Toronto designed to empower Employee Resource Groups (ERGs) and the leaders who guide them. This inaugural event receives a major boost from Canada Life, whose sponsorship underscores their commitment to building inclusive workplaces and advancing Black professionals across the country.

The Countdown is On: 2025 SMAs are Almost Here!

The 2025 Sponsorship Marketing Awards are fast approaching. Join us on Thursday, September 18th at TIFF Lightbox in Toronto for the biggest night in Canadian sponsorship marketing. It’s your chance to honour the partnerships, ideas, and activations that made an impact in 2024.

SponsorsorshipX is thrilled to announce that Diana Matheson, founder and chief growth officer of the Northern Super League, will speak at the Changemakers Summit in Toronto from November 13 to 15, 2025.

Sponsorship measurement isn’t standing still, and neither should you. In one of our most in-demand sessions, “Modernizing Sponsorship Measurement: Upping Your Game on Evaluation and Valuation,” industry leader Norm O’Reilly (Dean, University of New England & Partner, T1 Agency) discusses modernizing your approach.

Our first-ever SPX BASECAMP was a climb we took together.

For three days in Whistler, we shared ideas, pushed boundaries, and stood shoulder to shoulder as leaders redefining what it means to show up. We left with new friends, new visions, and a reminder that leadership is a brand we build every day.