The template below is for your "internal pitch"—a letter to yourself, from your future self, designed to justify a critical investment in your leadership development.

Because 2025 Is No Time to Coast.

Marketers are being asked to do more with less, move faster with fewer answers, and lead through uncertainty that isn’t slowing down. Algorithms change weekly, budgets tighten quarterly, and expectations for growth never take a breath.

Every great expedition needs a guide who can navigate complexity, energize a team, and elevate the journey. That’s why we’re bringing Samantha Yarwood into the BASECAMP Expedition Team—as a lead facilitator, content curator, and on-site force for transformative learning.

A high-altitude experience for the next generation of brand builders.

This August, something powerful is taking shape in Whistler.

At SponsorshipX, we’re not just hosting another summit. We’re building a platform for the rebels, disruptors, innovators, and entrepreneurs who are transforming sponsorship, marketing, and culture.

In times of stress and uncertainty, we often turn to sports – both as spectators and participants - for escape, connection, and emotional relief. The same principles that drive success on the field can fuel success in marketing partnerships.

What We Learned at the ROI Forum (and What’s Coming Next)

SponsorshipX and Northern Super League Partner to Launch the Changemakers Summit.

A Bold New Gathering for Innovators in Business, Sponsorship, and Social Impact—Culminating with the NSL Final this November

SponsorshipX is excited to welcome MAX CBC/Radio-Canada as an Amplifier Partner at The ROI Forum, which will take place March 28–30, 2025, at the Fairmont Pacific Rim in Vancouver.

We’re thrilled to welcome T1 as the official Education Partner for The ROI Forum by SponsorshipX!

We are thrilled to announce that Two Circles, an international sports and entertainment marketing business, has partnered with SponsorshipX to serve as the Opening Day Sponsor at the upcoming ROI Forum, taking place from March 28 to 30.

The SponsorshipX ROI Forum is thrilled to announce that the Northern Super League (NSL) will take center stage for our closing keynote: “Building the Sponsorship Blueprint: Partnering with the Northern Super League.”

Think about the great pairings in life—Lennon & McCartney, gin & tonic, fish & chips. They just work. Perfect harmony. But pair the wrong things—pineapple on pizza or an energy drink sponsoring a yoga retreat - you end up with something that feels…off.

The 2025 JUNO Awards are no longer just an awards show—they are a cultural moment that spans cities, industries, and communities.

Dear ROI Forum Delegates

I am honoured and privileged to be your host at the upcoming ROI Forum by SponsorshipX, which will be held March 28-30 in Vancouver.