Pittsburgh Distilled
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Pittsburgh Distilled

We've gathered on a beach in the South of France, where the Mediterranean made everyone braver, and the conversations ran long past sunset.

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Super Bowl LXROI
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Super Bowl LXROI

I am risking massive trademark issues by adding the ROI acronym to the Roman numerals representing the 2026 Super Bowl.

Hopefully, the event's patrons, who likely generated something in the neighbourhood of US$600 million for the Bay Area, will forgive me.

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If ROI is under scrutiny, this room matters
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If ROI is under scrutiny, this room matters

This April in Pittsburgh, we’re bringing together leaders who are being asked harder questions, and who want better answers.

The SponsorshipX ROI Forum is a focused experience designed to help you make smarter sponsorship decisions, communicate value more clearly, and build confidence around ROI in a landscape that’s evolving fast.

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Everyone’s a Changemaker 
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Everyone’s a Changemaker 

Bill Drayton, the man who coined the term Changemaker, also coined the expression “Everyone’s a Changemaker”. 

If Drayton had attended the SponsorshipX Changemakers Summit in Toronto last week, I think what he would have seen is that everyone wants to be a Changemaker. Some are there and others are on their way. 

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Ashima Chopra is Rewriting the Rules of Fandom
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Ashima Chopra is Rewriting the Rules of Fandom

What if the fan experience wasn’t just about watching, but about belonging?

Ashima Chopra, Founder of FanVerse, is at the forefront of a fandom revolution. In her episode of the SponsorshipX Changemakers podcast, she shares how FanVerse is building a more inclusive, culturally connected fan ecosystem, one that centers on women and reshapes how fans engage, show up, and stay loyal.

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Sponsorship Marketing Awards Roundup
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Sponsorship Marketing Awards Roundup

On Thursday September 18, the Sponsorship Marketing Council Canada (SMCC) hosted the 2025 Sponsorship Marketing Awards (SMAs) at the TIFF Lightbox in Toronto. The event brought the industry together to celebrate the brands, properties, agencies, and individuals raising the standard for sponsorship marketing in Canada.

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Changemaker Announcement!
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Changemaker Announcement!

We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.

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