Nielsen Sports to Share Global Case Studies at Toronto Summit
Nielsen Sports Joins SponsorshipX Changemakers Summit as a Content Changemaker
We are thrilled to welcome Nielsen Sports as a Content Changemaker at the SponsorshipX Changemakers Summit. Nielsen Sports brings a truly global perspective on how rights holders and brands are innovating and changing the game.
Nielsen Sports is one of the world’s most respected sports intelligence and audience insight authorities. With teams across Europe, Asia, and the Americas, the company works with the world’s leading leagues, teams, and sponsors to understand what drives fandom and how innovation in sport creates measurable success. Their reach spans every major sport and platform, from global football and Formula 1 to emerging leagues, esports, and women’s competitions.
The company’s influence extends far beyond analytics. Nielsen’s work documents the changing landscape of global sport where new audiences are forming, media behaviours are evolving, and how brands use creativity and purpose to connect with fans. Their Global Sports Report 2025 outlines how women’s sport is reshaping commercial growth and fan culture, while projects such as Undervalued to Unstoppable, developed with PepsiCo, highlight how women's football's popularity and commercial potential are accelerating worldwide. These insights capture the spirit of what SponsorshipX is all about: bold moves, cultural shifts, and the business of change.
Nielsen’s research also explores how new forms of content are transforming the fan experience. Studies like Consumer Behaviour Shifts and New Experiences Are Broadening Fan Engagement show that more than 40% of global fans now stream live sports digitally, redefining how and where sponsorships come to life. Across its reports and case studies, Nielsen has documented hundreds of examples of how rights holders convert new channels, technologies, and fan rituals into value for their partners.
Andrew Lafiosca, managing director for the US and Canada, will represent Nielsen Sports at the Summit. With nearly two decades of experience in sports, media, and sponsorship strategy, Andrew has worked with brands, leagues, and broadcasters to help them adapt to a fast-changing global sports economy. His perspective is rooted in collaboration connecting the dots between what’s happening in major leagues and what innovators worldwide are doing to grow their fan bases and redefine partnerships.
Nielsen Sports and Andrew Lafiosca will bring stories and examples from around the world that remind us of what’s possible when creativity meets insight. Their inclusion as a Content Changemaker reinforces the mission of the Summit itself: to gather those who are not just tracking change in sport and entertainment but leading it.