Tradable Bits announces multi-year partnership with Club América
Tradable Bits, the global leader in fan data technology, and Club América, North America’s most decorated and popular football club, today announced a multi-year partnership.
Together, the organizations will launch a next-generation, data-driven fan engagement platform that will deepen connections with fans and provide unmatched value to partners.
The partnership will support Club América’s official fan programs, and integrate with every facet of the Club’s activation environment, including ticketing, marketing, in-venue systems, and its official programs. Tradable Bits will serve as a critical part of all fan data, enabling Club América to deliver personalized experiences, streamline operations, and optimize commercial growth.
“This partnership reflects our commitment to innovation and to putting our fans at the center of everything we do,” said the Club Operations President Héctor González Iñárritu.
“Tradable Bits’ technology will help us deliver a more personalized experience, grow our fanbase, and create new ways for our supporters to engage with the club they love.”
“Club América is home to some of the most passionate and loyal fans in the world,” said Darshan Kaler, Founder and CEO of Tradable Bits.
“By integrating its fan data through Tradable Bits technology, Club América will gain deeper insights, create more meaningful engagement, and deliver unprecedented value to both fans and partners. This project represents one of the most ambitious football fan engagement platforms ever built, and we’re honored to help bring it to life.”
Through its powerful Octane analytics platform, Tradable Bits will connect previously siloed data sources — such as ticketing, attendance, food and beverage sales, merchandise, marketing campaigns, and more than 400 data variables — into a single, actionable hub. This view will enable Club América to reward supporters, optimize membership growth, and maximize sponsorship activation opportunities — cementing its status as a global leader in fan engagement.