Heineken® 0.0 Hits the Big Screen with F1® THE MOVIE
Heineken® 0.0 has been announced as the official partner of F1® THE MOVIE, the upcoming global release starring Brad Pitt and Damson Idris.
Paying It Backward
Suppose there was ever a case in sponsorship of a property reaping what it sows positively. In that case, the recent announcement that Stripe has become the new title sponsor of the Young Scientist & Technology Exhibition in Ireland is just that.
Shooters Luck
Sometimes, in sports sponsorship, being in the right place at the right time can be just as important as having the right strategy.
Stories Sponsorship Marketers Shouldn’t Miss
At SponsorshipX, we’re constantly scanning the global landscape for fresh thinking in sponsorship. Whether it’s new ROI data, bold category crossovers, or culturally charged brand moves, here are some stories our team thinks every sponsorship marketer should select one or two of to read this week!
Brands Expand Sponsorship Strategy with Bold Global Plays
Brands talk endlessly about moving beyond logo placements and naming rights. Are they?
Five Partnerships That Signal Change
A recent tour of the global marketplace has led us to a series of deals that are more than just business transactions—offering a glimpse into the future of partnership marketing.
Where brand partnerships make culture — and culture demands better.
This week, the sponsorship world saw sharp contrasts: record-breaking investments in sports and entertainment and, at the same time, troubling retrenchments around social impact. Let’s dive in:
Deals to Watch
Ben Shelton Partners with Thorne for Performance Campaign
U.S. tennis standout Ben Shelton has partnered with Thorne to launch a high-performance supplement campaign
NBA Jersey Patch Sponsorships: Premium Pricing Isn’t Always a Slam Dunk
NBA jersey patch deals have emerged as one of the league’s most prestigious assets, priced at an average of $10.9 million per deal.
NSL Creates Opportunities for Players & Partners
In November 2022, Diana Matheson appeared on the SponsorshipX Montreal stage and shared her vision at the time, Project 8, to establish a professional women’s soccer league in Canada.
Pos Malaysia's Strategic Play in the KL Tigers International Rugby 10s
In a landscape where brand differentiation is paramount, Pos Malaysia's sponsorship of the 2025 KL Tigers International Rugby 10s (KLT) exemplifies a masterclass in strategic brand activation.
Vancouver Whitecaps FC to Present Opening Reception at The ROI Forum by SponsorshipX
Vancouver Whitecaps FC is proud to partner with the ROI Forum by SponsorshipX as the Presenting Sponsor of the Opening Reception, an exclusive evening at the Fairmont Pacific Rim's stunning Emerald Room.
Explore Edmonton Joins the ROI Forum as an Amplifier Partner!
Big news! Explore Edmonton is teaming up with the ROI Forum by SponsorshipX to showcase why Edmonton is a powerhouse destination for major events
Transformative Partnerships in Sports Sponsorship
NWSL Partners with Alex Cooper’s Unwell Hydration to Engage Gen Z Audience
SponsorshipX Global Sponsorship Roundup
Sponsorship isn’t just showing up—delivering value, driving impact, and generating measurable returns. This month, we’re looking at three brand partnerships that aren’t just making noise but making a difference.
YouGov & SponsorshipX Announce Breakthrough Collaboration
YouGov is thrilled to announce its new role as a SponsorshipX Research Affiliate, beginning an exciting collaboration between the two organizations.
DoorDash Extends Partnership with the Northern Super League for Inaugural Season
DoorDash Canada has solidified its role as a key partner of the Northern Super League (NSL), Canada's first professional women's soccer league, by extending their partnership ahead of its anticipated inaugural season in 2025.
Perfect Puppies & More Global Partnerships
To kick off today’s profile of Global Partnerships, the SponsorshipX team shares our love for the Pet Perfect Puppies at the Playoff activation by Shaw Floors.
Toronto Tempo Nets A Winner with Sephora Canada
In a series of firsts, Sephora was recently announced as the first founding partner and first jersey patch of the first-ever WNBA team outside of the United States, the Toronto Tempo.
Global Partnerships That Caught Our Eye
Here are a few deals and happenings that caught the eye of the SponsorshipX team over the past few days.