Partnership with Purpose at the Changemakers Summit
SponsorshipX is curating the Changemakers Summit with impact-focused partners such as YouGov, Northern Super League, T1, and Humanity. Here is how to join the roster and demonstrate your leadership and advocacy with the marketing community.
TikTok Canada Forced to Exit Arts Sponsorships as Federal Shutdown Order Takes Hold
TikTok Canada has been forced to abruptly withdraw millions in sponsorships from major Canadian arts organizations due to a federal order requiring the company to cease operations there.
Cannes deux mille vingt-cinq
On a first-day tour of the Cannes Lions footprint by a delightfully knowledgeable staffer, I learned that the 2025 festival was supported by over two hundred and thirty (230) partners.
One Year Until FIFA World Cup 2026: A Continental Countdown Builds Momentum
Exactly 365 days before the opening whistle in Mexico City kicks off the most ambitious FIFA World Cup ever, host cities across North America have transformed the symbolic "one-year-out" milestone into a living, crescendo campaign.
Heineken® 0.0 Hits the Big Screen with F1® THE MOVIE
Heineken® 0.0 has been announced as the official partner of F1® THE MOVIE, the upcoming global release starring Brad Pitt and Damson Idris.
Paying It Backward
Suppose there was ever a case in sponsorship of a property reaping what it sows positively. In that case, the recent announcement that Stripe has become the new title sponsor of the Young Scientist & Technology Exhibition in Ireland is just that.
Shooters Luck
Sometimes, in sports sponsorship, being in the right place at the right time can be just as important as having the right strategy.
Stories Sponsorship Marketers Shouldn’t Miss
At SponsorshipX, we’re constantly scanning the global landscape for fresh thinking in sponsorship. Whether it’s new ROI data, bold category crossovers, or culturally charged brand moves, here are some stories our team thinks every sponsorship marketer should select one or two of to read this week!
Brands Expand Sponsorship Strategy with Bold Global Plays
Brands talk endlessly about moving beyond logo placements and naming rights. Are they?
Five Partnerships That Signal Change
A recent tour of the global marketplace has led us to a series of deals that are more than just business transactions—offering a glimpse into the future of partnership marketing.
Where brand partnerships make culture — and culture demands better.
This week, the sponsorship world saw sharp contrasts: record-breaking investments in sports and entertainment and, at the same time, troubling retrenchments around social impact. Let’s dive in:
Deals to Watch
Ben Shelton Partners with Thorne for Performance Campaign
U.S. tennis standout Ben Shelton has partnered with Thorne to launch a high-performance supplement campaign
NBA Jersey Patch Sponsorships: Premium Pricing Isn’t Always a Slam Dunk
NBA jersey patch deals have emerged as one of the league’s most prestigious assets, priced at an average of $10.9 million per deal.
NSL Creates Opportunities for Players & Partners
In November 2022, Diana Matheson appeared on the SponsorshipX Montreal stage and shared her vision at the time, Project 8, to establish a professional women’s soccer league in Canada.
Pos Malaysia's Strategic Play in the KL Tigers International Rugby 10s
In a landscape where brand differentiation is paramount, Pos Malaysia's sponsorship of the 2025 KL Tigers International Rugby 10s (KLT) exemplifies a masterclass in strategic brand activation.
Vancouver Whitecaps FC to Present Opening Reception at The ROI Forum by SponsorshipX
Vancouver Whitecaps FC is proud to partner with the ROI Forum by SponsorshipX as the Presenting Sponsor of the Opening Reception, an exclusive evening at the Fairmont Pacific Rim's stunning Emerald Room.
Explore Edmonton Joins the ROI Forum as an Amplifier Partner!
Big news! Explore Edmonton is teaming up with the ROI Forum by SponsorshipX to showcase why Edmonton is a powerhouse destination for major events
Transformative Partnerships in Sports Sponsorship
NWSL Partners with Alex Cooper’s Unwell Hydration to Engage Gen Z Audience
SponsorshipX Global Sponsorship Roundup
Sponsorship isn’t just showing up—delivering value, driving impact, and generating measurable returns. This month, we’re looking at three brand partnerships that aren’t just making noise but making a difference.
YouGov & SponsorshipX Announce Breakthrough Collaboration
YouGov is thrilled to announce its new role as a SponsorshipX Research Affiliate, beginning an exciting collaboration between the two organizations.