🚨 CONTENT CHANGEMAKER SPOTLIGHT

We’re thrilled to welcome Tradable Bits and MLSE to the SponsorshipX Changemakers Summit, where they’ll challenge the way we think about data, fandom, and connection.

Tradable Bits is fandom perfected.

They partner with the world’s top sports and entertainment brands to acquire, analyze, and activate fan data in ways that move the needle and move people. Their platform helps turn passive audiences into passionate superfans by making data personal, not just transactional.

From the NFL and NBA to Live Nation Canada and Outside Lands, Tradable Bits works with the world’s biggest names to create audience-first experiences that actually resonate.

At the Summit, Tradable Bits Co-founder and CEO Darshan Kaler will be joined by MLSE VP of Strategy and Analytics Sumit Arora, for a robust conversation about how personalization is becoming the next frontier of fandom.

In the age of big data, it’s easy to treat people as metrics on a dashboard. But the most innovative organizations are proving that data can do more than drive transactions; it can deepen relationships.

Learn how MLSE is using fan insights to deliver moments that feel personal, meaningful, and unforgettable. Discover how data can be leveraged to transform raw analytics into absolute loyalty and long-term brand value.

And the impact doesn’t stop with sports. For marketers in any industry, this session is a playbook on shifting from extracting value to creating it through empathy, relevance, and respect.

Register now for Changemakers Summit