There is no question that, as business leaders, we use an overwhelming amount of sports analogies.

Is that because so many business leaders come to their roles after occupying similar positions in their playing career, even if it was their high school team?

I am risking massive trademark issues by adding the ROI acronym to the Roman numerals representing the 2026 Super Bowl.

Hopefully, the event's patrons, who likely generated something in the neighbourhood of US$600 million for the Bay Area, will forgive me.

This April in Pittsburgh, we’re bringing together leaders who are being asked harder questions, and who want better answers.

The SponsorshipX ROI Forum is a focused experience designed to help you make smarter sponsorship decisions, communicate value more clearly, and build confidence around ROI in a landscape that’s evolving fast.

Do you experience anxiety about annual performance reviews?

Whether you are the reviewer or the reviewee, it can often be a dreaded moment. Or maybe that’s just me.

Today, in more than 90 countries around the world, it is Giving Tuesday. This is the day when individuals, companies, foundations and governments are invited to give to the charities that matter most in their lives.

Bill Drayton, the man who coined the term Changemaker, also coined the expression “Everyone’s a Changemaker”. 

If Drayton had attended the SponsorshipX Changemakers Summit in Toronto last week, I think what he would have seen is that everyone wants to be a Changemaker. Some are there and others are on their way. 

I wanted to take a moment to give you a rundown of what is happening at the SponsorshipX Changemakers Summit. It will be an action-packed few days, so get ready to soar!

This week in Whistler, the world's biggest mountain bike festival turns 20. Crankworx has evolved from a local celebration of the sport into a global brand with stops in New Zealand, Australia, Europe, and Canada. I had the chance to sit down with the man steering the ride, Darren Kinnaird, Managing Director of Crankworx Events Inc.

The timeless craft of a bricklayer requires a rhythm for their craft, a keen eye for levelling and patience of Job. From the preparation of the site to the accumulation of tools to the all-important corner leads, there are no shortcuts in the process. Each buttered brick needs to be checked and double-checked, and the instincts of a master are earned, not learned. 

The Cannes Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry as one of the most prestigious awards in the marketing industry.

If so, why is there no category for Sponsorship Marketing?

Podcasts, SPX Basecamp, Virtual ROI Forum, YouGov Women's Sports Sponsorship Study, and ROI Forum Delegate eBook All Coming Your Way!