A look ahead
2026 is shaping up to be a defining year for sponsorship.
Looking ahead to 2026, we’re expanding the conversation beyond Pittsburgh. After the ROI Forum in April, we’ll be heading to Vancouver in June 2026 and London later in 2026, with more details to come.
S2 E10 | Heineken's Sponsorship Savant - Annamaria Fuzy
Heineken's Sponsorship Savant - Annamaria Fuzy
What does it mean to “be like water”? That was the advice Annamaria Fuzy received from a manager early in her professional journey. Without losing sight of the end goal, Annamaria learned to go with the flow and navigate the unexpected circumstances that come up in sponsorship marketing.
Great Outdoors Comedy Festival Joins SponsorshipX Changemakers Summit
Comedy isn't just about a punchline. It's about connection, community, and the power to spark culture.
That's why we are excited to name the Great Outdoors Comedy Festival (GOCF) our official Entertainment Changemaker at the SponsorshipX
Nielsen Sports to Share Global Case Studies at Toronto Summit
Nielsen Sports Joins SponsorshipX Changemakers Summit as a Content Changemaker
Hello & Welcome Podcast Creators on Stage at Changemakers Summit
We are excited to welcome The Nation Network as a Content Changemaker partner for the SponsorshipX Changemakers Summit!
The Pitch Opens Changemakers Week in Toronto
New TVO Original documentary “THE PITCH” tells the untold story behind Canada’s First Pro Women’s Soccer League
Changemakers Spotlight: Sarah Simpson- Global Events Head, EA SPORTS
With over 20 years in events, Sarah’s career has spanned several industries, from broadcast to sports to retail, and now to gaming as the Global Events Head for EA SPORTS. In this role, Sarah oversees the team responsible for bringing iconic EA SPORTS franchises to life, including FC, Madden, College Football, F1, and NHL.
🚨 SXSW PANEL PICKER PITCH! 🚨
We’re pitching to be on the SXSW 2026 agenda, and this is our Pitch about the Pitch.
🌎⚽ The World’s Biggest Event. The Future of Brand Building.
Cannes deux mille vingt-cinq
On a first-day tour of the Cannes Lions footprint by a delightfully knowledgeable staffer, I learned that the 2025 festival was supported by over two hundred and thirty (230) partners.
The SponsorshipX Podcast is Now Live!
The sponsorship world is changing fast—and the new SponsorshipX Podcast is here to help you stay ahead.
31 Years of Leadership Lesson
Last week, T1, known at various times as Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, and TrojanOne Integrated Brand Activation, turned thirty-one.
Five Partnerships That Signal Change
A recent tour of the global marketplace has led us to a series of deals that are more than just business transactions—offering a glimpse into the future of partnership marketing.
From Switzerland to Stanford, ROI Forum is Attracting Global Speakers
Our team at SponsorshipX is constantly connecting around the globe, and we are excited to introduce four key speakers for the ROI Forum that we have met on our travels.
SponsorshipX Global Sponsorship Roundup
Sponsorship isn’t just showing up—delivering value, driving impact, and generating measurable returns. This month, we’re looking at three brand partnerships that aren’t just making noise but making a difference.