Partnership with Purpose at the Changemakers Summit
SponsorshipX is curating the Changemakers Summit with impact-focused partners such as YouGov, Northern Super League, T1, and Humanity. Here is how to join the roster and demonstrate your leadership and advocacy with the marketing community.
The Open Championship: The future of golf is digital, but its soul is still tradition
Last week the world`s eyes turned their attention to the 153rd Open Championship – this year gracing the majestic links of Royal Portrush – and the tournament did not disappoint. Few venues capture both the raw elements of nature and the deep history of the sport quite like the Northern Irish gem.
Cannes deux mille vingt-cinq
On a first-day tour of the Cannes Lions footprint by a delightfully knowledgeable staffer, I learned that the 2025 festival was supported by over two hundred and thirty (230) partners.
The SponsorshipX Podcast is Now Live!
The sponsorship world is changing fast—and the new SponsorshipX Podcast is here to help you stay ahead.
31 Years of Leadership Lesson
Last week, T1, known at various times as Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, and TrojanOne Integrated Brand Activation, turned thirty-one.
Five Partnerships That Signal Change
A recent tour of the global marketplace has led us to a series of deals that are more than just business transactions—offering a glimpse into the future of partnership marketing.
From Switzerland to Stanford, ROI Forum is Attracting Global Speakers
Our team at SponsorshipX is constantly connecting around the globe, and we are excited to introduce four key speakers for the ROI Forum that we have met on our travels.
SponsorshipX Global Sponsorship Roundup
Sponsorship isn’t just showing up—delivering value, driving impact, and generating measurable returns. This month, we’re looking at three brand partnerships that aren’t just making noise but making a difference.