
From Global Strategy to Personal Alignment: Gillian Scott Gray Joins SPX BASECAMP
SPX BASECAMP is proud to welcome Gillian Scott Gray, who will lead a high-impact Day 3 session designed to help leaders align who they are with how they lead.

Jeremy Korst Joins SPX BASECAMP Expedition Team to Explore AI’s Role in Marketing Planning
We’re excited to welcome Jeremy Korst, Partner at GBK Collective and seasoned marketing executive, to the SPX BASECAMP Expedition Team.

SPX Global Is Your Year-Round Advantage
SPX Global Is Your Year-Round Advantage
If you’re serious about growing your people, building robust networks, and elevating your brand’s presence in the industry, there’s one move that delivers unmatched return:

BASECAMP Expedition Team Welcomes MH3
Every great expedition needs a voice of experience, a conscience of the culture, and a compass to navigate the uncharted. That's why we're thrilled to announce that Mark Harrison, founder of the MH3 Collective, will be joining the BASECAMP Expedition Team.

🌄 SPX BASECAMP Expedition Team Adds Dr. Greg Giuliano
We’re excited to announce the newest addition to the SPX BASECAMP Expedition Team:
Dr. Greg Giuliano is a transformational leadership expert, executive coach, and bestselling author.

Lilly Singh Joins Toronto Tempo: A Sponsorship Game-Changer
Lilly Singh Joins Toronto Tempo: A Sponsorship Game-Changer

31 Years of Leadership Lesson
Last week, T1, known at various times as Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, and TrojanOne Integrated Brand Activation, turned thirty-one.

April 26th
by Mark Harrison
My condolences to the Filipino community in the wake of the unimaginably horrible tragedy of the past weekend.


Multiple Sources Are Key to Measurement
As sponsorship marketing evolves, so does the need for precise measurement and accountability in proving return on investment.

ROI Forum Masterclass to feature Thorne’s Mary Beech
At The ROI Forum by SponsorshipX, we go beyond the numbers to explore the full spectrum of measurement and impact.

Armaan Ahluwalia: Steering Global Success with ROO
Heading into the ROI Forum, SponsorshipX asked Armaan Ahluwalia, Head of Strategic Commercial Solutions, for the Alpine Formula One Team, for his take on the topic

Spotlight on Nithya Ramachandran
In the world of purpose-driven marketing, partnerships are not just transactions—they are opportunities to build communities, drive impact, and create lasting change. That’s the transformative vision Nithya Ramachandran brings to the table, and it’s why her keynote at SocialNext Ottawa is one you can’t afford to miss.

SponsorshipX Salutes Julian Franklin
We congratulate Julian Franklin on his appointment as the new Chair of the Board at the Sponsorship Marketing Council of Canada (SMCC).

Sponsorship Marketers Win Big at CMA Awards
On Friday night, the Canadian Marketing Association (CMA) Awards recognized two of the most impactful figures in marketing.