🌄 SPX BASECAMP Expedition Team Adds Dr. Greg Giuliano
🧭 Whistler | August 14–16, 2025
We’re excited to announce the newest addition to the SPX BASECAMP Expedition Team:
Dr. Greg Giuliano is a transformational leadership expert, executive coach, and bestselling author.
As part of the first-ever SPX BASECAMP in Whistler this August, Greg joins a growing lineup of facilitators who will guide delegates through immersive, hands-on learning in the mountains, not from a stage, but side-by-side.
🧠 Meet Dr. Greg Giuliano: Leadership at the Edge
Founder of Ultra Leadership, Greg has spent his career helping executives and teams worldwide grow their capacity to lead positive disruption. He works with global organizations to push past the ordinary and unlock true transformation, individually and collectively.
He’s also the author of several acclaimed books, including:
Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change
The Hero’s Journey
The Next Normal
Coaching for (a) Change
Greg brings a unique blend of strategic clarity, coaching expertise, and personal challenge to every experience. His mantra—
“Go to the edge. Push farther. Repeat.” - perfectly captures the spirit of BASECAMP.
🌟 Hello Again, Samantha Yarwood: Learning at the Edges
As announced, Samantha Yarwood will serve as BASECAMP's lead facilitator and content curator. With a background that spans global brand strategy at Starbucks and Nestlé, program leadership at THNK and Fifteen Seconds, and current doctoral research in leadership in action, Samantha brings a human-centred, impact-driven lens to every session.
Her sessions on high-performing teams and systems thinking will challenge delegates to lead with clarity, courage, and purpose.
🏕️ BASECAMP 2025: Where Marketers Grow
SPX BASECAMP is not your average conference. It’s a professional development expedition for marketers, brand leaders, and changemakers—built around trailhead briefings, fireside conversations, and deep collaboration.
📅 August 14–16, 2025
📍 Whistler, British Columbia
🔗 sponsorshipx.com/spxbasecamp
More Expedition Team announcements are coming soon. Each brings new expertise to our climb toward transformation.
🎒 Come for the clarity.
⛰️ Stay for the climb.
🔥 Leave transformed.