🎧 Episode 3 Now Live: Measuring What Matters After the Applause

What happens after the confetti falls and the crowds go home? That’s where the real ROI work begins.

In Episode 3 of The SponsorshipX Podcast, we tackle “Post-Event Metrics: The Long-Term Impact of Sponsorships”—a must-listen conversation about proving value after the final fan interaction.

🎙️ Hosted by Julian Franklin, Principal at Franklin Management Group, this episode features insights from three leaders shaping how brands think about post-event impact:

👩‍💼 Melissa Moskal, CMP, CMM – Manager, Corporate Partnerships, Pacific National Exhibition (PNE)

With over 30 years in creative services and event management, Melissa has built a reputation for delivering results through purposeful brand partnerships at one of Canada’s most iconic event venues.

🧠 Jamie Corr – Managing Director, Sports & Entertainment, Burson

Named one of PR Week’s Top Sports Agency Leaders, Jamie has led global campaigns across the Olympics, professional leagues, and major brands. His experience spans the IOC, GMR, H&K, and MKTG.

🎤 Julian Franklin – Principal, Franklin Management Group

Before launching his strategic sponsorship consultancy, Julian held senior marketing and commercial roles with MLSE, Weston Foods, Kraft Heinz, and the Toronto Blue Jays. Today, he helps brands like Danone, Amazon, and Clorox turn partnerships into performance.

📼 Watch the episode on YouTube here

🎧 Listen on Apple Podcasts here or Spotify here

This is one of several episodes recorded live at the SponsorshipX ROI Forum—a first-of-its-kind event exploring how to define, measure, and amplify sponsorship impact.

🔊 New episodes drop weekly. Subscribe, share, and join us as we decode the data behind the deals.