The Sponsorship Industry’s Barometer Is Speaking
Every year, the Canadian Sponsorship Landscape Study (CSLS) provides the most detailed measurement of the sponsorship industry's performance. With 19 years of results, 303 respondents across brands, properties, and agencies, and category-by-category financial data, the study is widely seen as the industry’s most reliable barometer.
Giving as an Economic Tool
Today, in more than 90 countries around the world, it is Giving Tuesday. This is the day when individuals, companies, foundations and governments are invited to give to the charities that matter most in their lives.
Golf Canada to Host the Clubhouse at SponsorshipX Changemakers Summit
A new kind of networking space, led by a sport ready to grow in new directions
Delegates attending the 2025 SponsorshipX Changemakers Summit will have a dedicated place to connect, refuel, and collaborate, thanks to Golf Canada, the event’s official Networking Changemaker.
The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit
For twenty years, SponsorshipX has united the brightest minds in marketing, sport, and purpose, and this November the story continues in Toronto with the SponsorshipX Changemakers Summit.
Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit
1. Historic First. You’ll witness history at the Northern Super League Final — the first-ever professional women’s soccer championship in Canada at BMO Field.
Changemakers Shaping the Future of Sport, Business, and Purpose
At the SponsorshipX Changemakers Summit, we don’t just talk about change we bring together the people who make it happen. From leaders rewriting the rules of sport and sustainability to creators redefining culture and commerce, this year’s speakers embody what it means to dream and do it.
Building Community With Eliot Jackson
The SponsorshipX Podcast is back with Season 2, spotlighting Changemakers reshaping business, culture, and sport. Episode 2 takes us to Whistler, where host Mark Harrison sat down with one of the most dynamic voices in cycling and beyond: Eliot Jackson.
Sponsorship: It’s Not Just for the Big Leagues
When most of us think about sponsorship, giant banners at a major league baseball game or a corporate name on an arena probably come to mind.
But can sponsorship be used effectively in a more nuanced way by a brand looking to demonstrate its capabilities, build its credibility, inspire its employees, and impact an audience beyond its industry?
S1 E5 | Valuation vs. Performance: Maximizing Asset Impact
Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.
🎧 Episode 3 Now Live: Measuring What Matters After the Applause
🎧 SponsorshipX Podcast — Episode 3 Now Live: Measuring What Matters After the Applause.
What happens after the confetti falls and the crowds go home? That’s where the real ROI work begins.
Climb Higher
This three-day immersive experience in Whistler, BC, is designed for brand leaders, marketers, and entrepreneurs—inviting you to pause, reflect, and empower yourself.
Walk the Red Carpet at The ROI Forum & See the JUNOS Live!
The 2025 JUNO Awards nominations are in, and Canadian music’s biggest night is shaping up to be spectacular!