S1 E5 | Valuation vs. Performance: Maximizing Asset Impact
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🎧 Recorded live at the inaugural ROI Forum — hosted by Julian Franklin.
If you’ve ever struggled with determining what your sponsorship is worth—or how to make it work harder—this episode is for you.
Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.
Featuring:
📊 Francis Dumais, Managing Partner, Elevent
🧠 Julian Franklin, Principal, Franklin Management Group (and your host for this episode)
Francis Dumais, Elevent and Julian Franklin Franklin Management Group at the The ROI Forum live podcast recording
Recorded live at the inaugural ROI Forum, this special podcast session explores the intersection of data, strategy, and real-world application, unpacking what is often misunderstood when it comes to sponsorship valuation and performance metrics.
🎙 In this episode, you’ll learn:
The difference between valuation and performance—and why both matter
The most oversized mistakes rights holders and brands make when pricing assets
What tools and frameworks do top marketers use to measure sponsorship value
Why impact isn’t just about impressions—it’s about influence and outcomes
Whether you’re building a business case for investment or proving one, this conversation offers practical guidance for elevating your sponsorship strategy.
🔁 Listen and watch below and explore more from the ROI Forum sponsorshipx.com/roiforum
Apple Podcasts | Spotify | Acast