S1 E2 | Measuring Success in Cause-Driven Sponsorships

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Transcript | Key Takeaways

Exploring how organizations can effectively measure the impact of purpose-led partnerships, blending actionable insights with real-world case studies.

Panel

Jennifer Frees, Chief Business and Marketing Officer, TIFF

Bob Park, Chief Brand Officer, GE Appliances Canada

Jenny Yuen, Group Head & Executive Vice President, People, Culture & Partnerships, Kids Help Phone

Host: Espanda Ghorbannia, Founder & Principal, CONVOY COMMUNICATIONS

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