Jeremy Korst Joins SPX BASECAMP Expedition Team to Explore AI’s Role in Marketing Planning

We’re excited to welcome Jeremy Korst, Partner at GBK Collective and seasoned marketing executive, to the SPX BASECAMP Expedition Team.

At BASECAMP, Jeremy will guide dynamic discussions on how Artificial Intelligence transforms marketing planning—from strategic decision-making to campaign execution and consumer insights. His sessions will challenge attendees to understand AI and leverage it with confidence and intention.

Jeremy brings a powerhouse background to the mountain. A former marketing and product executive at Microsoft, T-Mobile, and Avalara, he now partners with top business school faculty to advise Fortune 100 brands through GBK Collective, a boutique strategic advisory firm.

His influence extends across both the boardroom and the innovation ecosystem. Jeremy is a trusted advisor to early-stage tech startups, a member of the Executive Advisory Board at Wharton, and a co-author of the Wharton School’s Enterprise AI Adoption study, now in its third year.

You may have seen his insights in Harvard Business Review, Fast Company, Entrepreneur, or Forbes—but this August, you’ll be able to experience them in person, under the open sky, alongside an intimate group of changemakers at BASECAMP.

Join us in Whistler as Jeremy helps illuminate how AI is reshaping marketing and redefining leadership in a data-driven world.

👉 Learn more about BASECAMP and join the expedition.