Changemaker Announcement!
Nicole Pike, Global Head of Sport - YouGov, Into the Spotlight at the SponsorshipX Changemakers Summit]
We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.
Nicole will deliver one of our signature Spotlight Sessions, a series designed to showcase bold voices and visionary thinkers who are reshaping industries, driving change, and inspiring others to lead with impact.
Guided by one of her favourite quotes—“If excellence is what you do, character is what you do for others.” (Adam Grant)—Nicole’s career has been defined by her ability to combine conviction with innovation. She made her mark by pitching the creation of a dedicated esports practice at Nielsen, a pivotal moment that not only set her own trajectory but also transformed how an entire industry was measured and understood.
She brings this same changemaking spirit to her Spotlight Session at SponsorshipX, where she will explore the growing impact of individual athletes as powerful personal brands. In today’s sports and media landscape, athletes are more than team representatives—they are trusted voices, cultural leaders, and catalysts for social change. Nicole will share insights on how fandom, consumer behaviour, and brand engagement are shifting—especially across age and gender—and how organizations can partner with athletes to build trust, amplify social impact, and connect with what fans truly value.
Campaigns and projects demonstrating the transformative potential of sponsorship and marketing have also shaped her journey. She still cites the Always #LikeAGirl campaign as one that gives her “goosebumps (and tears!)” for its ability to prioritize real-world impact. She is particularly proud of her role in uniting the esports industry to create transparent, reliable viewership standards, laying the foundation for sustainable growth.
Nicole Pike’s Spotlight Session promises to be both inspiring and practical, offering fresh perspectives on leadership, community, and the future of sports marketing.
Join us at the SponsorshipX Changemakers Summit, November 13–15 in Toronto, to hear Nicole and other changemakers share their stories and strategies for building a better future through sponsorship.