If ROI is under scrutiny, this room matters
SponsorshipX ROI Forum 2026: Pittsburgh, PA
Hi everyone,
This April in Pittsburgh, we're bringing together leaders who are being asked harder questions, and who want better answers.
The SponsorshipX ROI Forum is a focused experience designed to help you make smarter sponsorship decisions, communicate value more clearly, and build confidence around ROI in a landscape that's evolving fast.
This isn't about theory. It's about what actually works.
Here's what you'll walk away with:
Day 1 – Challenges
Diagnose the toughest sponsorship ROI challenges and uncover what's holding you back
Day 1 is a reality check.
You'll unpack how sponsorship ROI is actually being evaluated today, where pressure is rising, and expectations are shifting. Through candid discussions and working sessions, you'll identify where value breaks down, and why.
By the end of Day 1, you'll know:
–Where your biggest ROI challenges live
–Why they exist
–How leadership is truly viewing sponsorship value
Day 2 – Case Studies
Explore real-world examples of best-in-class programs and define what success truly looks like
Day 2 is about application.
We move into real scenarios and discuss how brands, properties, and partners are measuring ROI today, what's being changed when deals underperform, and which metrics actually matter. Conversations continue well beyond the sessions.
By the end of Day 2, you'll be able to:
–Evaluate sponsorships with more confidence
–Apply clearer measurement frameworks
–Communicate success in language stakeholders care about
Day 3 – Solutions
Turn insights into action and build concrete plans to drive measurable results
The final day is about moving forward.
You'll translate insight into a practical ROI roadmap, pressure-test your thinking with peers and mentors, and explore where tools (including AI) genuinely add value.
By the end of Day 3, you'll leave with:
–A clear ROI roadmap for 2026-27
–A measurement approach you can actually execute
–A sharper story to tell internally and externally
If ROI matters in your role, this is the room to be in.
Super Early Bird is live with a limited 2 for 1 bundle. Bring a colleague for the price of one and experience the forum side by side.
Prices increase on March 2. Once they do, this offer is gone.
Looking forward to seeing you there,
Mark Harrison
Founder, SponsorshipX