Register today: Beyond The Pitch - Turning FIFA 2026 into a cultural and brand win
READY TO PLAY FOR THE HOME CROWD? The FIFA 2026 World Cup is coming to Canada and AMA Toronto is giving you front row access to the insiders, sponsors and visionary leaders shaping the moment.
Join us at Beyond the Pitch, to learn how to turn Canada’s multicultural diversity and sporting fandom into lasting cultural and brand impact.
WHAT'S IN STORE:
Two jam packed sessions with a stellar speaker lineup covering:
The Game Plan: Turning Canada's diversity into brand advantage o Beyond The Final Whistle: Building lasting (cultural and brand) impact through sport
Insights packed presentation by Google covering the data and trends your brand needs to be a part of sports fandom! • Special guest speaker: John Tory
You will leave feeling inspired with bold ideas, a better understanding of fan first approaches and insights on multicultural storytelling, activation strategies and rethinking sports ROI far beyond the final whistle. Seats are limited!
Speaker Line Up:
John Tory - Co-chair of the Toronto bid committee and Toronto’s 65th Mayor
Peter Montopoli, Chief Tournament Officer, FIFA World Cup 2026
Bob Richardson, Advisor, FIFA World Cup 2026
Sharon Bollenbach, Executive Director, FIFA World Cup 2026 Toronto Secretariat, City of Toronto
AMA Marketing Legend Sharifa Khan, Founder & CEO, Balmoral Multicultural Marketing (moderator)
Laura Pearce, Head of Marketing, Google Canada
AMA Marketing Legend, David Kincaid, Founder and Chair, Level5 Strategy
Kelly Graham, Head of Marketing, Adidas Canada
AMA Marketing Legend Mark Harrison, Founder, The T1 Agency and SponsorshipX
Jennifer Frees, Chief Business and Marketing Officer, TIFF
Akshay Tandon, International Journalist and News Host (moderator)