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News
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S2 E6 | Inside the Changemakers Summit
The SponsorshipX Podcast SponsorshipX Guest Services 2025-10-16 The SponsorshipX Podcast SponsorshipX Guest Services 2025-10-16

S2 E6 | Inside the Changemakers Summit

In this episode, Mark Harrison takes listeners inside the SponsorshipX Changemakers Summit, unveiling the sessions, speakers, and experiences that will ignite Toronto this November.

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S2 E5 | Ashima Chopra | Founder & CEO, FanVerse
The SponsorshipX Podcast SponsorshipX Guest Services 2025-10-08 The SponsorshipX Podcast SponsorshipX Guest Services 2025-10-08

S2 E5 | Ashima Chopra | Founder & CEO, FanVerse

In this episode of the SponsorshipX Changemakers Podcast, Ashima Chopra, Founder and CEO of FanVerse, joins Mark Harrison to explore how she’s redefining the future of fandom.

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S2 E4 | Building Canada’s Challenger Sports Network
The SponsorshipX Podcast SponsorshipX Guest Services 2025-10-02 The SponsorshipX Podcast SponsorshipX Guest Services 2025-10-02

S2 E4 | Building Canada’s Challenger Sports Network

Mark Harrison, Founder of SponsorshipX, sits down with Jay Downton (Co-Founder & CEO, The Nation Network) and Adam Seaborn (VP Global Ad Sales, Better Collective) for a candid conversation on building a challenger brand in Canadian sports media.

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S2 E3 | 20 Candles with Darren Kinnaird of Crankworx
The SponsorshipX Podcast SponsorshipX Guest Services 2025-09-24 The SponsorshipX Podcast SponsorshipX Guest Services 2025-09-24

S2 E3 | 20 Candles with Darren Kinnaird of Crankworx

Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx.

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S2 E2 | From Red Bull to Grow Cycling: Eliot Jackson’s Ride to Impact
The SponsorshipX Podcast SponsorshipX Guest Services 2025-09-17 The SponsorshipX Podcast SponsorshipX Guest Services 2025-09-17

S2 E2 | From Red Bull to Grow Cycling: Eliot Jackson’s Ride to Impact

Recorded outdoors in Whistler — complete with a soundtrack of mountain wind and laughter — this conversation brings Mark Harrison together with Eliot Jackson.

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S2 E1 | Changemaker on the Mountain: Chris King of Outdoor Research
The SponsorshipX Podcast SponsorshipX Guest Services 2025-09-10 The SponsorshipX Podcast SponsorshipX Guest Services 2025-09-10

S2 E1 | Changemaker on the Mountain: Chris King of Outdoor Research

Join us for a dynamic conversation between Mark Harrison and Chris King, VP of Brand at Outdoor Research, recorded live at Crankworx Whistler during its momentous 20th anniversary.

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S1 E8 | Total Sports Performance
The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-15 The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-15

S1 E8 | Total Sports Performance

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.

In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.

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S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques
The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-08 The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-08

S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.

In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.

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S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-01 The SponsorshipX Podcast SponsorshipX Guest Services 2025-07-01

S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.

In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.

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S1 E5 | Valuation vs. Performance: Maximizing Asset Impact
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-24 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-24

S1 E5 | Valuation vs. Performance: Maximizing Asset Impact

Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.

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S1 E4 | Fan Sentiment as a Metric
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-17 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-17

S1 E4 | Fan Sentiment as a Metric

In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.

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S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-10 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-10

S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships

ROO: Beyond ROI - Measuring Objective Outcomes

Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.

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S1 E2 | Measuring Success in Cause-Driven Sponsorships
The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-02 The SponsorshipX Podcast SponsorshipX Guest Services 2025-06-02

S1 E2 | Measuring Success in Cause-Driven Sponsorships

ROO: Beyond ROI - Measuring Objective Outcomes

Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.

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S1 E1 | ROO: Beyond ROI - Measuring Objective Outcomes | The SponsorshipX Podcast
The SponsorshipX Podcast SponsorshipX Guest Services 2025-05-21 The SponsorshipX Podcast SponsorshipX Guest Services 2025-05-21

S1 E1 | ROO: Beyond ROI - Measuring Objective Outcomes | The SponsorshipX Podcast

ROO: Beyond ROI - Measuring Objective Outcomes

Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.

Read More

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