S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques
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🎧 Recorded live at the inaugural ROI Forum
🎙️ SponsorshipX Podcast | S1E7: Data in Real-Time Sponsorship: Tools and Techniques
Episode 7 of our ROI-focused season explores how real-time data reshapes sponsorship strategy and performance measurement.
Yoeri Geerits, Senior Consultant at YouGov Canada, joins us to discuss the tools, techniques, and insights that help brands capture what audiences think right now—and why that matters more than ever.
Yoeri Geerits, Senior Consultant at YouGov Canada
This episode, hosted by Norm O’Reilly, Dean of the University of New England and Partner at T1, reveals how public opinion tracking, consumer sentiment, and cultural pulse checks can turn sponsorship into a precision tool for business growth.
📊 If you’re in the business of impact, this one’s essential listening.
Apple Podcasts | Spotify | Acast