S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
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🎧 Recorded live at the inaugural ROI Forum
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
Host Espanda Ghorbannia, Founder & Principal of CONVOY COMMUNICATIONS, leads a powerhouse panel featuring:
🔹 Mark Jeffery, Founder & CEO, Aquimo
🔹 Armaan Ahluwalia, former Head of Strategic Commercial Solutions, Alpine F1
🔹 Matthew Hoffmann, EVP, Two Circles
Together, they unpack how data changes the game—from traditional stadiums to digital platforms—by creating smarter fan connections and unlocking real ROI for rights holders and brands alike.
🎙️ This is where performance meets purpose. Don’t miss it.
Now streaming wherever you get your podcasts.
🔁 Listen and watch below and explore more from the ROI Forum sponsorshipx.com/roiforum
Apple Podcasts | Spotify | Acast