S2 E4 | Building Canada’s Challenger Sports Network
Apple Podcasts | Spotify | Acast | YouTube
Mark Harrison, Founder of SponsorshipX, sits down with Jay Downton (Co-Founder & CEO, The Nation Network) and Adam Seaborn (VP Global Ad Sales, Better Collective) for a candid conversation on building a challenger brand in Canadian sports media.
From the origins of Oilers Nation to 17,000+ pieces of monthly content, they explore how fan-first communities scale, why rejecting the status quo fuels growth, and what it takes to keep the “pulse of the fan” in a shifting media landscape.
Expect insights on sponsorship, talent, culture, and the next wave of platforms—from YouTube-first podcasts to WhatsApp and Discord communities.
Apple Podcasts | Spotify | Acast | YouTube