Fan Sentiment as a Metric | S1 E4
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In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.
“Fan Sentiment as a Metric” was recorded live at the inaugural ROI Forum, where host Mark Harrison sat down with three influential marketers to explore how emotional connection is measured, managed, and turned into meaningful ROI.
Featuring insights from:
• 🎤 Chris Schoengut, Director of Brand & Partnerships, Great Outdoors Comedy Festival
• 💼 Kyle Simons, Executive Director, Sports & Entertainment, JPMorgan Chase & Co.
• 🌍 Cindy Medynski, Director, Sport & Culture Events, Explore Edmonton
From comedy tents to cultural tourism to global finance, the conversation crosses sectors to answer one big question: What do fans feel—and why does it matter?
In this episode, you’ll hear:
• How brands are applying sentiment tracking tools to evaluate activations
• Why emotional metrics are becoming a core pillar of sponsorship ROI
• What obstacles still exist in quantifying fan sentiment
• Stories from the front lines where data meets emotion
🎙 Hosted by Mark Harrison, Founder of the MH3 Collective, this episode captures the spirit of the ROI Forum: bold, data-driven, and deeply human.
🎧 Listen now wherever you get your podcasts, and visit sponsorshipx.com/roiforum for more speaker details and Forum content.
Transcript & Show Notes
You can access show notes here.