At the SponsorshipX Changemakers Summit this November, fundraising leader Ryan Baillie, Associate Vice President of Cycling Programs at The Princess Margaret Cancer Foundation, will take the stage to share how partnerships can move beyond transactions and transform lives.

We are thrilled to share that Claire Barron, Manager of Learning and Development at Park Street Education, will not only speak at the SponsorshipX Changemakers Summit this November in Toronto as  a Changemaker Table host an interactive experience designed to spark collaboration, challenge assumptions, and fuel actionable change.

At the SponsorshipX Changemakers Summit, we celebrate leaders who are driving progress with courage and creativity. Leanne Bernardo, President and GM of Salt XC, is one of those leaders.

Changemaker Spotlight: Rachel Pinnock

Rachel Pinnock’s title at the Canadian Paralympic Committee is Director of Commercial Strategy and Impact, which may seem at first glance like a moniker at odds with itself. However, that very dichotomy is why we asked Rachel to speak at the SponsorshioX Changemaker Summit this November in Toronto.

After graduating from the University of Illinois, Matt Yonan packed his suitcase and headed to Colorado with nothing but an unpaid internship at a sponsorship agency waiting for him. After five years of doing everything from client service, cold calling, evaluating partnerships, and drumming up new business, he was a Vice President at the agency, The Bonham Group. The success still felt hollow; the agency’s business model was transactional, and the dog-eat-dog culture and lack of personal investment left him disillusioned.

We’re excited to welcome Jeremy Korst, Partner at GBK Collective and seasoned marketing executive, to the SPX BASECAMP Expedition Team.

SPX Global Is Your Year-Round Advantage

If you’re serious about growing your people, building robust networks, and elevating your brand’s presence in the industry, there’s one move that delivers unmatched return:

Every great expedition needs a voice of experience, a conscience of the culture, and a compass to navigate the uncharted. That's why we're thrilled to announce that Mark Harrison, founder of the MH3 Collective, will be joining the BASECAMP Expedition Team.

We’re excited to announce the newest addition to the SPX BASECAMP Expedition Team:

Dr. Greg Giuliano is a transformational leadership expert, executive coach, and bestselling author.

Lilly Singh Joins Toronto Tempo: A Sponsorship Game-Changer

Seen & Heard from the ROI Forum

As sponsorship marketing evolves, so does the need for precise measurement and accountability in proving return on investment.

At The ROI Forum by SponsorshipX, we go beyond the numbers to explore the full spectrum of measurement and impact.

Heading into the ROI Forum, SponsorshipX asked Armaan Ahluwalia, Head of Strategic Commercial Solutions, for the Alpine Formula One Team, for his take on the topic

In the world of purpose-driven marketing, partnerships are not just transactions—they are opportunities to build communities, drive impact, and create lasting change. That’s the transformative vision Nithya Ramachandran brings to the table, and it’s why her keynote at SocialNext Ottawa is one you can’t afford to miss.

We congratulate Julian Franklin on his appointment as the new Chair of the Board at the Sponsorship Marketing Council of Canada (SMCC).