The Bricklayer, the Bot, and the Changemaker
The timeless craft of a bricklayer requires a rhythm for their craft, a keen eye for levelling and patience of Job. From the preparation of the site to the accumulation of tools to the all-important corner leads, there are no shortcuts in the process. Each buttered brick needs to be checked and double-checked, and the instincts of a master are earned, not learned.
Time for a Leadership Transformation
Leadership isn’t about climbing ladders. It’s about climbing higher in purpose, clarity, and capability.
That’s the mission of SPX BASECAMP, which will take place August 14–16 in Whistler. It is a leadership expedition designed to reset your mindset, expand your influence, and connect you to changemakers ready to lead the future.
What to Expect at BASECAMP WHISTLER
Elevation for Leaders
That is the mission of BASECAMP Whistler, August 14-16, a leadership retreat covering everything from AI to Zero Ceilings for your future.
Designing for Magic: Leadership Through Experience
Most leadership programs teach people how to plan. How to decide. How to manage.
Very few teach people how to design for magic.
And yet magic might be the most underutilized force in leadership today.
Changemakers Summit to Take Place in Conjunction with the Historic NSL Final
SponsorshipX is proud to announce that the Changemakers Summit will take place alongside the inaugural Northern Super League Final, scheduled to occur at BMO Field in Toronto on Saturday, November 15, 2025.
The Open Championship: The future of golf is digital, but its soul is still tradition
Last week the world`s eyes turned their attention to the 153rd Open Championship – this year gracing the majestic links of Royal Portrush – and the tournament did not disappoint. Few venues capture both the raw elements of nature and the deep history of the sport quite like the Northern Irish gem.
We Need More Explorers
We don’t need more experts. We need more explorers.
This might sound provocative, especially in a world where expertise has long been the gold standard of leadership. But if we want to shape a future that doesn’t look like the past, we need a different kind of leader—one who leads not from certainty, but from curiosity. From wonder.
From vision.
2X1 BASECAMP PASS IS CALLING YOU
With the BASECAMP 2 for 1 pass, you and a friend will step outside the noise to enjoy three immersive days in Whistler, BC where you’ll attend curated leadership sessions designed to change the way you lead for years to come.
Bring a Friend to SPX BASECAMP — and Save $200 Each
The smartest way to grow as a leader? Bring someone with you.
Why Doesn’t Cannes Award Sponsorship Lions?
The Cannes Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry as one of the most prestigious awards in the marketing industry.
If so, why is there no category for Sponsorship Marketing?
SECURE YOUR SPX BASECAMP PASS FOR $1595
⛰️ PRICES RISE JULY 1: JOIN THE BASECAMP EXPEDITION FOR $1,595 BEFORE THE CLIMB GETS STEEPER
SPX BASECAMP - My "Pitch to Me" for Leadership Development
The template below is for your "internal pitch"—a letter to yourself, from your future self, designed to justify a critical investment in your leadership development.
Why SPX BASECAMP?
Because 2025 Is No Time to Coast.
Marketers are being asked to do more with less, move faster with fewer answers, and lead through uncertainty that isn’t slowing down. Algorithms change weekly, budgets tighten quarterly, and expectations for growth never take a breath.
Samantha Yarwood Joins the SPX BASECAMP Expedition Team as Lead Facilitator & Program Architect
Every great expedition needs a guide who can navigate complexity, energize a team, and elevate the journey. That’s why we’re bringing Samantha Yarwood into the BASECAMP Expedition Team—as a lead facilitator, content curator, and on-site force for transformative learning.
Climb Higher
This three-day immersive experience in Whistler, BC, is designed for brand leaders, marketers, and entrepreneurs—inviting you to pause, reflect, and empower yourself.
A May Bouquet of Sponsorship Flowers for You!
Podcasts, SPX Basecamp, Virtual ROI Forum, YouGov Women's Sports Sponsorship Study, and ROI Forum Delegate eBook All Coming Your Way!
SPX Basecamp. Coming August 2025.
A high-altitude experience for the next generation of brand builders.
This August, something powerful is taking shape in Whistler.
We’re Looking for Changemakers—Are You One of Them?
At SponsorshipX, we’re not just hosting another summit. We’re building a platform for the rebels, disruptors, innovators, and entrepreneurs who are transforming sponsorship, marketing, and culture.
What I Learned at the ROI Forum
A week ago at the ROI Forum in Vancouver, we gathered as marketers, strategists, creatives, analysts, or rightsholders, but as a community with something rare in today's noisy, surface-level world: a hunger for the truth.
Partnerships: Your MVP During Uncertain Times
In times of stress and uncertainty, we often turn to sports – both as spectators and participants - for escape, connection, and emotional relief. The same principles that drive success on the field can fuel success in marketing partnerships.