Feedback and Future Requests Wanted!
Do you experience anxiety about annual performance reviews?
Whether you are the reviewer or the reviewee, it can often be a dreaded moment. Or maybe that’s just me.
Giving as an Economic Tool
Today, in more than 90 countries around the world, it is Giving Tuesday. This is the day when individuals, companies, foundations and governments are invited to give to the charities that matter most in their lives.
Everyone’s a Changemaker
Bill Drayton, the man who coined the term Changemaker, also coined the expression “Everyone’s a Changemaker”.
If Drayton had attended the SponsorshipX Changemakers Summit in Toronto last week, I think what he would have seen is that everyone wants to be a Changemaker. Some are there and others are on their way.
Register today: Beyond The Pitch - Turning FIFA 2026 into a cultural and brand win
READY TO PLAY FOR THE HOME CROWD? The FIFA 2026 World Cup is coming to Canada and AMA Toronto is giving you front row access to the insiders, sponsors and visionary leaders shaping the moment.
Ashima Chopra is Rewriting the Rules of Fandom
What if the fan experience wasn’t just about watching, but about belonging?
Ashima Chopra, Founder of FanVerse, is at the forefront of a fandom revolution. In her episode of the SponsorshipX Changemakers podcast, she shares how FanVerse is building a more inclusive, culturally connected fan ecosystem, one that centers on women and reshapes how fans engage, show up, and stay loyal.
The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit
For twenty years, SponsorshipX has united the brightest minds in marketing, sport, and purpose, and this November the story continues in Toronto with the SponsorshipX Changemakers Summit.
Nielsen Sports to Share Global Case Studies at Toronto Summit
Nielsen Sports Joins SponsorshipX Changemakers Summit as a Content Changemaker
Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit
1. Historic First. You’ll witness history at the Northern Super League Final — the first-ever professional women’s soccer championship in Canada at BMO Field.
Hello & Welcome Podcast Creators on Stage at Changemakers Summit
We are excited to welcome The Nation Network as a Content Changemaker partner for the SponsorshipX Changemakers Summit!
Changemakers Summit Prices Increase October 20th
Become the changemaker you’ve always wanted to be at the SponsorshipX Changemakers Summit, where inspiration meets action this November in Toronto.
Sponsorship Excellence Award Winners
The Sponsorship Marketing Association (SMA) is proud to announce the winners of the 4th annual Sponsorship Excellence Awards, celebrated at the Sponsorship Mastery Summit in Denver, Sept. 8-10.
The Pitch Opens Changemakers Week in Toronto
New TVO Original documentary “THE PITCH” tells the untold story behind Canada’s First Pro Women’s Soccer League
Sponsorship Marketing Awards Roundup
On Thursday September 18, the Sponsorship Marketing Council Canada (SMCC) hosted the 2025 Sponsorship Marketing Awards (SMAs) at the TIFF Lightbox in Toronto. The event brought the industry together to celebrate the brands, properties, agencies, and individuals raising the standard for sponsorship marketing in Canada.
Changemaker Announcement!
We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.
Get Ready for the Changemakers Summit in Toronto!
I wanted to take a moment to give you a rundown of what is happening at the SponsorshipX Changemakers Summit. It will be an action-packed few days, so get ready to soar!
5 Key Takeaways from the Sponsorship Mastery Summit: Culture, Community, and Connection
I left the Sponsorship Mastery Summit reminded of one simple truth: sponsorship is not about money changing hands, it’s about connection. We’re in the relationship business, and when done well, sponsorship can be one of the most direct routes between brands, communities, and culture.
The FIS Freeride World Tour by Peak Performance Returns to Alaska in 2026
FWT and YETI join forces to bring freeride’s elite back to the legendary spines of Haines for the YETI Alaska Pro in March 2026
Waterworks, Where Changemakers Gather
The SponsorshipX Changemakers Summit is about creating conversations that spark movements.
We’re excited to announce that Waterworks Food Hall will be our hub for content, meals, registration, business development, and collaboration.
SponsorshipX Adds More Speakers to Roster for 2025 Changemakers Summit in Toronto
Toronto, ON—SponsorshipX is proud to unveil the following speakers for the 2025 Changemakers Summit, which will occur November 13–15, 2025, in Toronto. The summit will conclude with a landmark event: the inaugural Northern Super League Final at BMO Field on November 15, marking a new chapter in Canadian professional women’s soccer.