The Bricklayer, the Bot, and the Changemaker
The timeless craft of a bricklayer requires a rhythm for their craft, a keen eye for levelling and patience of Job. From the preparation of the site to the accumulation of tools to the all-important corner leads, there are no shortcuts in the process. Each buttered brick needs to be checked and double-checked, and the instincts of a master are earned, not learned.
Time for a Leadership Transformation
Leadership isn’t about climbing ladders. It’s about climbing higher in purpose, clarity, and capability.
That’s the mission of SPX BASECAMP, which will take place August 14–16 in Whistler. It is a leadership expedition designed to reset your mindset, expand your influence, and connect you to changemakers ready to lead the future.
This Is Why Brands Are Backing Women’s Sports
What does it take to build a sponsorship platform from the ground up and convince major brands to invest early?
Find out in one of the most compelling episodes of our ROI on Demand series:
🎥 “Building the Sponsorship Blueprint: Partnering with the Northern Super League”
Partnership with Purpose at the Changemakers Summit
SponsorshipX is curating the Changemakers Summit with impact-focused partners such as YouGov, Northern Super League, T1, and Humanity. Here is how to join the roster and demonstrate your leadership and advocacy with the marketing community.
What to Expect at BASECAMP WHISTLER
Elevation for Leaders
That is the mission of BASECAMP Whistler, August 14-16, a leadership retreat covering everything from AI to Zero Ceilings for your future.
From Global Strategy to Personal Alignment: Gillian Scott Gray Joins SPX BASECAMP
SPX BASECAMP is proud to welcome Gillian Scott Gray, who will lead a high-impact Day 3 session designed to help leaders align who they are with how they lead.
Designing for Magic: Leadership Through Experience
Most leadership programs teach people how to plan. How to decide. How to manage.
Very few teach people how to design for magic.
And yet magic might be the most underutilized force in leadership today.
Changemakers Summit to Take Place in Conjunction with the Historic NSL Final
SponsorshipX is proud to announce that the Changemakers Summit will take place alongside the inaugural Northern Super League Final, scheduled to occur at BMO Field in Toronto on Saturday, November 15, 2025.
The Open Championship: The future of golf is digital, but its soul is still tradition
Last week the world`s eyes turned their attention to the 153rd Open Championship – this year gracing the majestic links of Royal Portrush – and the tournament did not disappoint. Few venues capture both the raw elements of nature and the deep history of the sport quite like the Northern Irish gem.
S1 E8 | Total Sports Performance
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
We Need More Explorers
We don’t need more experts. We need more explorers.
This might sound provocative, especially in a world where expertise has long been the gold standard of leadership. But if we want to shape a future that doesn’t look like the past, we need a different kind of leader—one who leads not from certainty, but from curiosity. From wonder.
From vision.
TikTok Canada Forced to Exit Arts Sponsorships as Federal Shutdown Order Takes Hold
TikTok Canada has been forced to abruptly withdraw millions in sponsorships from major Canadian arts organizations due to a federal order requiring the company to cease operations there.
2X1 BASECAMP PASS IS CALLING YOU
With the BASECAMP 2 for 1 pass, you and a friend will step outside the noise to enjoy three immersive days in Whistler, BC where you’ll attend curated leadership sessions designed to change the way you lead for years to come.
Jeremy Korst Joins SPX BASECAMP Expedition Team to Explore AI’s Role in Marketing Planning
We’re excited to welcome Jeremy Korst, Partner at GBK Collective and seasoned marketing executive, to the SPX BASECAMP Expedition Team.
Bring a Friend to SPX BASECAMP — and Save $200 Each
The smartest way to grow as a leader? Bring someone with you.
S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
Why Doesn’t Cannes Award Sponsorship Lions?
The Cannes Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry as one of the most prestigious awards in the marketing industry.
If so, why is there no category for Sponsorship Marketing?
SPX Global Is Your Year-Round Advantage
SPX Global Is Your Year-Round Advantage
If you’re serious about growing your people, building robust networks, and elevating your brand’s presence in the industry, there’s one move that delivers unmatched return:
S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
Cannes Winners – Inspiration or Education?
Is there a difference between Inspiration and Education in your mind? You may believe that Inspiration sends you northward on a new path and that Education provides you with the knowledge to navigate that journey.