🌄 SPX BASECAMP Expedition Team Adds Dr. Greg Giuliano
We’re excited to announce the newest addition to the SPX BASECAMP Expedition Team:
Dr. Greg Giuliano is a transformational leadership expert, executive coach, and bestselling author.
S1 E2 | Measuring Success in Cause-Driven Sponsorships
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.
Paying It Backward
Suppose there was ever a case in sponsorship of a property reaping what it sows positively. In that case, the recent announcement that Stripe has become the new title sponsor of the Young Scientist & Technology Exhibition in Ireland is just that.
🎙️ New Podcast Episode Out Now: “Measuring Success in Cause-Driven Sponsorships”
Cause marketing is no longer a nice-to-have. It’s a business imperative.
In our latest episode of the SponsorshipX Podcast, we discuss how the best in the business measure the real impact of cause-driven sponsorships—beyond the balance sheet.
SPX BASECAMP - My "Pitch to Me" for Leadership Development
The template below is for your "internal pitch"—a letter to yourself, from your future self, designed to justify a critical investment in your leadership development.
Lilly Singh Joins Toronto Tempo: A Sponsorship Game-Changer
Lilly Singh Joins Toronto Tempo: A Sponsorship Game-Changer
Shooters Luck
Sometimes, in sports sponsorship, being in the right place at the right time can be just as important as having the right strategy.
The SponsorshipX Podcast is Now Live!
The sponsorship world is changing fast—and the new SponsorshipX Podcast is here to help you stay ahead.
S1 E1 | ROO: Beyond ROI - Measuring Objective Outcomes | The SponsorshipX Podcast
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.
Stories Sponsorship Marketers Shouldn’t Miss
At SponsorshipX, we’re constantly scanning the global landscape for fresh thinking in sponsorship. Whether it’s new ROI data, bold category crossovers, or culturally charged brand moves, here are some stories our team thinks every sponsorship marketer should select one or two of to read this week!
Why SPX BASECAMP?
Because 2025 Is No Time to Coast.
Marketers are being asked to do more with less, move faster with fewer answers, and lead through uncertainty that isn’t slowing down. Algorithms change weekly, budgets tighten quarterly, and expectations for growth never take a breath.
31 Years of Leadership Lesson
Last week, T1, known at various times as Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, and TrojanOne Integrated Brand Activation, turned thirty-one.
Is the night mayor a new sponsorship opportunity?
The City of Toronto is about to appoint its first-ever Night Mayor. Technically, the job title is "Manager of the Night Economy," though I think the nickname is cooler. Night Mayor. (Not Nightmare for the record!)
Brands Expand Sponsorship Strategy with Bold Global Plays
Brands talk endlessly about moving beyond logo placements and naming rights. Are they?
Samantha Yarwood Joins the SPX BASECAMP Expedition Team as Lead Facilitator & Program Architect
Every great expedition needs a guide who can navigate complexity, energize a team, and elevate the journey. That’s why we’re bringing Samantha Yarwood into the BASECAMP Expedition Team—as a lead facilitator, content curator, and on-site force for transformative learning.
April 26th
by Mark Harrison
My condolences to the Filipino community in the wake of the unimaginably horrible tragedy of the past weekend.
Climb Higher
This three-day immersive experience in Whistler, BC, is designed for brand leaders, marketers, and entrepreneurs—inviting you to pause, reflect, and empower yourself.
Five Partnerships That Signal Change
A recent tour of the global marketplace has led us to a series of deals that are more than just business transactions—offering a glimpse into the future of partnership marketing.
Where brand partnerships make culture — and culture demands better.
This week, the sponsorship world saw sharp contrasts: record-breaking investments in sports and entertainment and, at the same time, troubling retrenchments around social impact. Let’s dive in:
Unlock the Power of Women’s Sports: A Smarter Play for Brand Growth
SponsorshipX is excited to collaborate with our research partner YouGov Canada on a recurring 3-wave-a-year sponsorship insights study. "Winning Together: Understanding Women’s Sports, Fans & Sponsorship," provides the hard data needed to understand why brands that invest in women’s sports can see higher ROI, stronger consumer affinity, and greater long-term impact.