🎙️ New Podcast Episode Out Now: “Measuring Success in Cause-Driven Sponsorships”

Presented by SponsorshipX

Cause marketing is no longer a nice-to-have. It’s a business imperative.

In our latest episode of the SponsorshipX Podcast, we discuss how the best in the business measure the real impact of cause-driven sponsorships—beyond the balance sheet.

Jennifer Frees, Bob Park, Jenny Yuen and Espanda Ghorbannia

You’ll hear from leaders who’ve turned purpose into performance:

🎤 Featuring:

• Jennifer Frees, Chief Business & Marketing Officer, TIFF — on partnering for cultural change through initiatives like Share Her Journey

• Bob Park, Chief Brand Officer, GE Appliances Canada — on building a cause platform that fuels women’s soccer

• Jenny Yuen, EVP, People, Culture & Partnerships, Kids Help Phone — on creating campaigns that genuinely serve the communities they aim to help

• Hosted by Espanda Ghorbannia, Founder, CONVOY COMMUNICATIONS — who connects the dots between mission and metrics

🔍 Discovery:

This is your playbook if you work in sponsorship, brand marketing, or CSR. You’ll learn:

• How top brands define and measure ROI beyond media value and impressions

• Why authenticity isn’t just a buzzword—it’s the baseline

• What does co-creation between cause and brand look like

• How to use data to understand audience emotions and expectations

• Where cause marketing is heading—and how to stay ahead

🧠 Reality:

• TIFF’s Share Her Journey tackles gender equity on screen

• Kids Help Phone’s Lonely Lunches campaign fights youth isolation

• GE’s multiyear soccer strategy levels the playing field

• Nike’s Kaepernick stand proves the power of polarizing with purpose

• Rethink Breast Cancer redefines how to reach Gen Z

🎧 Tune in now and discover how the most innovative brands turn purpose into measurable brand impact.

Spotify | Apple Podcasts | YouTube

Let’s stop sponsoring and start leading.