Claire Barron at the SponsorshipX Changemakers Summit
We are thrilled to share that Claire Barron, Manager of Learning and Development at Park Street Education, will not only speak at the SponsorshipX Changemakers Summit this November in Toronto as a Changemaker Table host an interactive experience designed to spark collaboration, challenge assumptions, and fuel actionable change.
Sponsorship Marketing Awards Roundup
On Thursday September 18, the Sponsorship Marketing Council Canada (SMCC) hosted the 2025 Sponsorship Marketing Awards (SMAs) at the TIFF Lightbox in Toronto. The event brought the industry together to celebrate the brands, properties, agencies, and individuals raising the standard for sponsorship marketing in Canada.
Changemaker Announcement!
We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.
Building Community With Eliot Jackson
The SponsorshipX Podcast is back with Season 2, spotlighting Changemakers reshaping business, culture, and sport. Episode 2 takes us to Whistler, where host Mark Harrison sat down with one of the most dynamic voices in cycling and beyond: Eliot Jackson.
S2 E3 | 20 Candles with Darren Kinnaird of Crankworx
Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx.
The Future of Women in Sports Powered by Lessons from Europe
I had the pleasure of attending and speaking at the SMCC Summer Social on July 24 at Rogers Field at Nat Bailey Stadium.
Changemaker Spotlight: Leanne Bernardo, President and GM of Salt XC
At the SponsorshipX Changemakers Summit, we celebrate leaders who are driving progress with courage and creativity. Leanne Bernardo, President and GM of Salt XC, is one of those leaders.
Changemakers Spotlight: Sarah Simpson- Global Events Head, EA SPORTS
With over 20 years in events, Sarah’s career has spanned several industries, from broadcast to sports to retail, and now to gaming as the Global Events Head for EA SPORTS. In this role, Sarah oversees the team responsible for bringing iconic EA SPORTS franchises to life, including FC, Madden, College Football, F1, and NHL.
Get Ready for the Changemakers Summit in Toronto!
I wanted to take a moment to give you a rundown of what is happening at the SponsorshipX Changemakers Summit. It will be an action-packed few days, so get ready to soar!
S2 E2 | From Red Bull to Grow Cycling: Eliot Jackson’s Ride to Impact
Recorded outdoors in Whistler — complete with a soundtrack of mountain wind and laughter — this conversation brings Mark Harrison together with Eliot Jackson.
5 Key Takeaways from the Sponsorship Mastery Summit: Culture, Community, and Connection
I left the Sponsorship Mastery Summit reminded of one simple truth: sponsorship is not about money changing hands, it’s about connection. We’re in the relationship business, and when done well, sponsorship can be one of the most direct routes between brands, communities, and culture.
The FIS Freeride World Tour by Peak Performance Returns to Alaska in 2026
FWT and YETI join forces to bring freeride’s elite back to the legendary spines of Haines for the YETI Alaska Pro in March 2026
Waterworks, Where Changemakers Gather
The SponsorshipX Changemakers Summit is about creating conversations that spark movements.
We’re excited to announce that Waterworks Food Hall will be our hub for content, meals, registration, business development, and collaboration.
S2 E1 | Changemaker on the Mountain: Chris King of Outdoor Research
Join us for a dynamic conversation between Mark Harrison and Chris King, VP of Brand at Outdoor Research, recorded live at Crankworx Whistler during its momentous 20th anniversary.
TIFF 50th Strikes Gold with Partners
As TIFF celebrates its 50th anniversary, it marks a significant milestone in the world of cinema and strategic partnerships. The festival's enduring strength is built around a blend of legacy sponsors and new voices, all woven into an immersive experience that spans screens, lounges, and the heartbeat of Toronto. This 50th anniversary is not just a number, but a testament to the festival's commitment to showcasing the best in film and the power of collaboration.
Help Raise $ 20,000 to Celebrate 20 Years
SponsorshipX is donating $100 from every Changemakers Summit registration and a percentage of net partnership revenue to Park Street Education, a charity that aims to close the equity gap in Education, one student at a time.
Driven by Disruption
Changemaker Spotlight: Rachel Pinnock
Rachel Pinnock’s title at the Canadian Paralympic Committee is Director of Commercial Strategy and Impact, which may seem at first glance like a moniker at odds with itself. However, that very dichotomy is why we asked Rachel to speak at the SponsorshioX Changemaker Summit this November in Toronto.
$100 Million – The Price of Priceless
When McLaren steps onto the Formula 1 grid for the 2026 season, it will carry a new identity: McLaren Mastercard Formula 1 Team. The move ends a 13-year gap without a title sponsor, the last being Vodafone, whose deal with the team ran from 2007 to 2013, as reported by news.com.au.