Lollapalooza 2025: Comfort, Creativity and Culture on Full Display
Lollapalooza 2025 turned sponsor marketing into unforgettable experiences, and here are some standout Brand Moments.
Crankworx at 20: From Volunteer Days to Global Stage
This week in Whistler, the world's biggest mountain bike festival turns 20. Crankworx has evolved from a local celebration of the sport into a global brand with stops in New Zealand, Australia, Europe, and Canada. I had the chance to sit down with the man steering the ride, Darren Kinnaird, Managing Director of Crankworx Events Inc.
SRAM Calls for Global Cycling Changemakers
Whistler, BC — At Aspire 2025, an evening hosted by the Grow Cycling Foundation and Crankworx on August 9, SRAM announced that applications for its enhanced Community Partnership Program will open on September 1, 2025. The event at the Squamish Lil’wat Cultural Centre during Crankworx Whistler’s 20th anniversary brought together some of the most influential voices in cycling’s inclusion movement.
Partner as a Cohort Changemaker at the SponsorshipX Changemakers Summit
Be the Catalyst!
At SponsorshipX, we’ve seen the power of opening doors for the next generation of leaders. We’ve done it at the Grey Cup with TELUS, at the JUNOS with TD, and through multiple events with the PNE, the Black Talent Initiative, and others.
From Coffee Lines to Blue Lines: Barbie Stars in the PWHL
Tim Hortons, Mattel, and the Professional Women's Hockey League unite for a cause-driven collaboration that puts Sarah Nurse and Marie-Philip Poulin in the toy aisle and on a mission to grow the game.
Savvy Sponsorship Marketers Watch This Session. The Great Ones Share with Their Team.
This is sponsorship marketing at its most strategic.
In this high-impact session from the SponsorshipX ROI Forum, Kristin Crawford and Yoeri Geerits of YouGov Canada showcase how brand tracking and audience insights are being used to power winning partnerships
The Bricklayer, the Bot, and the Changemaker
The timeless craft of a bricklayer requires a rhythm for their craft, a keen eye for levelling and patience of Job. From the preparation of the site to the accumulation of tools to the all-important corner leads, there are no shortcuts in the process. Each buttered brick needs to be checked and double-checked, and the instincts of a master are earned, not learned.
Time for a Leadership Transformation
Leadership isn’t about climbing ladders. It’s about climbing higher in purpose, clarity, and capability.
That’s the mission of SPX BASECAMP, which will take place August 14–16 in Whistler. It is a leadership expedition designed to reset your mindset, expand your influence, and connect you to changemakers ready to lead the future.
This Is Why Brands Are Backing Women’s Sports
What does it take to build a sponsorship platform from the ground up and convince major brands to invest early?
Find out in one of the most compelling episodes of our ROI on Demand series:
🎥 “Building the Sponsorship Blueprint: Partnering with the Northern Super League”
Partnership with Purpose at the Changemakers Summit
SponsorshipX is curating the Changemakers Summit with impact-focused partners such as YouGov, Northern Super League, T1, and Humanity. Here is how to join the roster and demonstrate your leadership and advocacy with the marketing community.
What to Expect at BASECAMP WHISTLER
Elevation for Leaders
That is the mission of BASECAMP Whistler, August 14-16, a leadership retreat covering everything from AI to Zero Ceilings for your future.
Designing for Magic: Leadership Through Experience
Most leadership programs teach people how to plan. How to decide. How to manage.
Very few teach people how to design for magic.
And yet magic might be the most underutilized force in leadership today.
Changemakers Summit to Take Place in Conjunction with the Historic NSL Final
SponsorshipX is proud to announce that the Changemakers Summit will take place alongside the inaugural Northern Super League Final, scheduled to occur at BMO Field in Toronto on Saturday, November 15, 2025.
The Open Championship: The future of golf is digital, but its soul is still tradition
Last week the world`s eyes turned their attention to the 153rd Open Championship – this year gracing the majestic links of Royal Portrush – and the tournament did not disappoint. Few venues capture both the raw elements of nature and the deep history of the sport quite like the Northern Irish gem.
S1 E8 | Total Sports Performance
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
We Need More Explorers
We don’t need more experts. We need more explorers.
This might sound provocative, especially in a world where expertise has long been the gold standard of leadership. But if we want to shape a future that doesn’t look like the past, we need a different kind of leader—one who leads not from certainty, but from curiosity. From wonder.
From vision.
TikTok Canada Forced to Exit Arts Sponsorships as Federal Shutdown Order Takes Hold
TikTok Canada has been forced to abruptly withdraw millions in sponsorships from major Canadian arts organizations due to a federal order requiring the company to cease operations there.
2X1 BASECAMP PASS IS CALLING YOU
With the BASECAMP 2 for 1 pass, you and a friend will step outside the noise to enjoy three immersive days in Whistler, BC where you’ll attend curated leadership sessions designed to change the way you lead for years to come.
Jeremy Korst Joins SPX BASECAMP Expedition Team to Explore AI’s Role in Marketing Planning
We’re excited to welcome Jeremy Korst, Partner at GBK Collective and seasoned marketing executive, to the SPX BASECAMP Expedition Team.
Bring a Friend to SPX BASECAMP — and Save $200 Each
The smartest way to grow as a leader? Bring someone with you.