Waterworks, Where Changemakers Gather
The SponsorshipX Changemakers Summit is about creating conversations that spark movements.
We’re excited to announce that Waterworks Food Hall will be our hub for content, meals, registration, business development, and collaboration.
S2 E1 | Changemaker on the Mountain: Chris King of Outdoor Research
Join us for a dynamic conversation between Mark Harrison and Chris King, VP of Brand at Outdoor Research, recorded live at Crankworx Whistler during its momentous 20th anniversary.
TIFF 50th Strikes Gold with Partners
As TIFF celebrates its 50th anniversary, it marks a significant milestone in the world of cinema and strategic partnerships. The festival's enduring strength is built around a blend of legacy sponsors and new voices, all woven into an immersive experience that spans screens, lounges, and the heartbeat of Toronto. This 50th anniversary is not just a number, but a testament to the festival's commitment to showcasing the best in film and the power of collaboration.
Help Raise $ 20,000 to Celebrate 20 Years
SponsorshipX is donating $100 from every Changemakers Summit registration and a percentage of net partnership revenue to Park Street Education, a charity that aims to close the equity gap in Education, one student at a time.
Driven by Disruption
Changemaker Spotlight: Rachel Pinnock
Rachel Pinnock’s title at the Canadian Paralympic Committee is Director of Commercial Strategy and Impact, which may seem at first glance like a moniker at odds with itself. However, that very dichotomy is why we asked Rachel to speak at the SponsorshioX Changemaker Summit this November in Toronto.
$100 Million – The Price of Priceless
When McLaren steps onto the Formula 1 grid for the 2026 season, it will carry a new identity: McLaren Mastercard Formula 1 Team. The move ends a 13-year gap without a title sponsor, the last being Vodafone, whose deal with the team ran from 2007 to 2013, as reported by news.com.au.
BREITLING Named Official Timepiece Partner of the National Football League
I wanted to share this partnership, as it is a proper fit between a brand and a rights holder....
SponsorshipX Adds More Speakers to Roster for 2025 Changemakers Summit in Toronto
Toronto, ON—SponsorshipX is proud to unveil the following speakers for the 2025 Changemakers Summit, which will occur November 13–15, 2025, in Toronto. The summit will conclude with a landmark event: the inaugural Northern Super League Final at BMO Field on November 15, marking a new chapter in Canadian professional women’s soccer.
Canada Life Steps Up as Sponsor of NAVIGATE 2025 – An Invitation for Companies to Join
On October 2, 2025, the Black Talent Initiative (BTI) will host NAVIGATE, a brand-new Corporate Leaders Summit in Toronto designed to empower Employee Resource Groups (ERGs) and the leaders who guide them. This inaugural event receives a major boost from Canada Life, whose sponsorship underscores their commitment to building inclusive workplaces and advancing Black professionals across the country.
Three Decades in Sponsorship and Matt Yonan is Not Done Yet
After graduating from the University of Illinois, Matt Yonan packed his suitcase and headed to Colorado with nothing but an unpaid internship at a sponsorship agency waiting for him. After five years of doing everything from client service, cold calling, evaluating partnerships, and drumming up new business, he was a Vice President at the agency, The Bonham Group. The success still felt hollow; the agency’s business model was transactional, and the dog-eat-dog culture and lack of personal investment left him disillusioned.
The Debate - Qualitative vs. Quantitative Metrics
Join Armaan Ahluwalia, Former Head of Strategic Commercial Solutions, Alpine Formula One Team, in a hands-on workshop that dives deep into the art and science of qualitative and quantitative metrics.
Powering Black Talent: How Strategic Partnerships Drive Impact Across Canada and Beyond
Black professionals need more than jobs—they need mentorship, networks, and growth opportunities. The Black Talent Initiative (BTI) delivers on all three, connecting Black talent with career pathways while helping organizations build inclusive workplaces.
Join SponsorshipX at the Sponsorship Marketing Awards
The Countdown is On: 2025 SMAs are Almost Here!
The 2025 Sponsorship Marketing Awards are fast approaching. Join us on Thursday, September 18th at TIFF Lightbox in Toronto for the biggest night in Canadian sponsorship marketing. It’s your chance to honour the partnerships, ideas, and activations that made an impact in 2024.
Diana Matheson Heads Speaker Roster for Changemakers Summit
SponsorsorshipX is thrilled to announce that Diana Matheson, founder and chief growth officer of the Northern Super League, will speak at the Changemakers Summit in Toronto from November 13 to 15, 2025.
Level Up with Dr. Norm O’Reilly
Sponsorship measurement isn’t standing still, and neither should you. In one of our most in-demand sessions, “Modernizing Sponsorship Measurement: Upping Your Game on Evaluation and Valuation,” industry leader Norm O’Reilly (Dean, University of New England & Partner, T1 Agency) discusses modernizing your approach.
BASECAMP 1.0 Completed
Our first-ever SPX BASECAMP was a climb we took together.
For three days in Whistler, we shared ideas, pushed boundaries, and stood shoulder to shoulder as leaders redefining what it means to show up. We left with new friends, new visions, and a reminder that leadership is a brand we build every day.
Sponsorship: It’s Not Just for the Big Leagues
When most of us think about sponsorship, giant banners at a major league baseball game or a corporate name on an arena probably come to mind.
But can sponsorship be used effectively in a more nuanced way by a brand looking to demonstrate its capabilities, build its credibility, inspire its employees, and impact an audience beyond its industry?
🚨 SXSW PANEL PICKER PITCH! 🚨
We’re pitching to be on the SXSW 2026 agenda, and this is our Pitch about the Pitch.
🌎⚽ The World’s Biggest Event. The Future of Brand Building.