Changemakers Summit Prices Increase October 20th
Become the changemaker you’ve always wanted to be at the SponsorshipX Changemakers Summit, where inspiration meets action this November in Toronto.
Airbnb Country Manager Taking the Stage at the Changemakers Summit
Prepare for a fantastic keynote presentation at the SponsorshipX Changemakers Summit featuring Hannah Parish, Airbnb's Country Manager for Canada.
S2 E5 | Ashima Chopra | Founder & CEO, FanVerse
In this episode of the SponsorshipX Changemakers Podcast, Ashima Chopra, Founder and CEO of FanVerse, joins Mark Harrison to explore how she’s redefining the future of fandom.
Sponsorship Excellence Award Winners
The Sponsorship Marketing Association (SMA) is proud to announce the winners of the 4th annual Sponsorship Excellence Awards, celebrated at the Sponsorship Mastery Summit in Denver, Sept. 8-10.
Changemaker Profile: Nathan Hayashi is Driving Canada’s Rally Future
From the ski slopes of Calgary to the deserts of Dakar, Nathan Hayashi has never stopped chasing speed.
The Pitch Opens Changemakers Week in Toronto
New TVO Original documentary “THE PITCH” tells the untold story behind Canada’s First Pro Women’s Soccer League
S2 E4 | Building Canada’s Challenger Sports Network
Mark Harrison, Founder of SponsorshipX, sits down with Jay Downton (Co-Founder & CEO, The Nation Network) and Adam Seaborn (VP Global Ad Sales, Better Collective) for a candid conversation on building a challenger brand in Canadian sports media.
Ryan Baillie and the Power of Purposeful Partnerships
At the SponsorshipX Changemakers Summit this November, fundraising leader Ryan Baillie, Associate Vice President of Cycling Programs at The Princess Margaret Cancer Foundation, will take the stage to share how partnerships can move beyond transactions and transform lives.
Claire Barron at the SponsorshipX Changemakers Summit
We are thrilled to share that Claire Barron, Manager of Learning and Development at Park Street Education, will not only speak at the SponsorshipX Changemakers Summit this November in Toronto as a Changemaker Table host an interactive experience designed to spark collaboration, challenge assumptions, and fuel actionable change.
Sponsorship Marketing Awards Roundup
On Thursday September 18, the Sponsorship Marketing Council Canada (SMCC) hosted the 2025 Sponsorship Marketing Awards (SMAs) at the TIFF Lightbox in Toronto. The event brought the industry together to celebrate the brands, properties, agencies, and individuals raising the standard for sponsorship marketing in Canada.
Changemaker Announcement!
We proudly announce that Nicole Pike, Global Head of Sport at YouGov, will take the main stage at the SponsorshipX Changemakers Summit this November in Toronto.
Building Community With Eliot Jackson
The SponsorshipX Podcast is back with Season 2, spotlighting Changemakers reshaping business, culture, and sport. Episode 2 takes us to Whistler, where host Mark Harrison sat down with one of the most dynamic voices in cycling and beyond: Eliot Jackson.
S2 E3 | 20 Candles with Darren Kinnaird of Crankworx
Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx.
The Future of Women in Sports Powered by Lessons from Europe
I had the pleasure of attending and speaking at the SMCC Summer Social on July 24 at Rogers Field at Nat Bailey Stadium.
Changemaker Spotlight: Leanne Bernardo, President and GM of Salt XC
At the SponsorshipX Changemakers Summit, we celebrate leaders who are driving progress with courage and creativity. Leanne Bernardo, President and GM of Salt XC, is one of those leaders.
Changemakers Spotlight: Sarah Simpson- Global Events Head, EA SPORTS
With over 20 years in events, Sarah’s career has spanned several industries, from broadcast to sports to retail, and now to gaming as the Global Events Head for EA SPORTS. In this role, Sarah oversees the team responsible for bringing iconic EA SPORTS franchises to life, including FC, Madden, College Football, F1, and NHL.
Get Ready for the Changemakers Summit in Toronto!
I wanted to take a moment to give you a rundown of what is happening at the SponsorshipX Changemakers Summit. It will be an action-packed few days, so get ready to soar!
S2 E2 | From Red Bull to Grow Cycling: Eliot Jackson’s Ride to Impact
Recorded outdoors in Whistler — complete with a soundtrack of mountain wind and laughter — this conversation brings Mark Harrison together with Eliot Jackson.
5 Key Takeaways from the Sponsorship Mastery Summit: Culture, Community, and Connection
I left the Sponsorship Mastery Summit reminded of one simple truth: sponsorship is not about money changing hands, it’s about connection. We’re in the relationship business, and when done well, sponsorship can be one of the most direct routes between brands, communities, and culture.
The FIS Freeride World Tour by Peak Performance Returns to Alaska in 2026
FWT and YETI join forces to bring freeride’s elite back to the legendary spines of Haines for the YETI Alaska Pro in March 2026