Lilly Singh Joins Toronto Tempo: A Sponsorship Game-Changer
Lilly Singh Joins Toronto Tempo: A Sponsorship Game-Changer
Shooters Luck
Sometimes, in sports sponsorship, being in the right place at the right time can be just as important as having the right strategy.
The SponsorshipX Podcast is Now Live!
The sponsorship world is changing fast—and the new SponsorshipX Podcast is here to help you stay ahead.
S1 E1 | ROO: Beyond ROI - Measuring Objective Outcomes | The SponsorshipX Podcast
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.
Stories Sponsorship Marketers Shouldn’t Miss
At SponsorshipX, we’re constantly scanning the global landscape for fresh thinking in sponsorship. Whether it’s new ROI data, bold category crossovers, or culturally charged brand moves, here are some stories our team thinks every sponsorship marketer should select one or two of to read this week!
Why SPX BASECAMP?
Because 2025 Is No Time to Coast.
Marketers are being asked to do more with less, move faster with fewer answers, and lead through uncertainty that isn’t slowing down. Algorithms change weekly, budgets tighten quarterly, and expectations for growth never take a breath.
31 Years of Leadership Lesson
Last week, T1, known at various times as Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, and TrojanOne Integrated Brand Activation, turned thirty-one.
Is the night mayor a new sponsorship opportunity?
The City of Toronto is about to appoint its first-ever Night Mayor. Technically, the job title is "Manager of the Night Economy," though I think the nickname is cooler. Night Mayor. (Not Nightmare for the record!)
Brands Expand Sponsorship Strategy with Bold Global Plays
Brands talk endlessly about moving beyond logo placements and naming rights. Are they?
Samantha Yarwood Joins the SPX BASECAMP Expedition Team as Lead Facilitator & Program Architect
Every great expedition needs a guide who can navigate complexity, energize a team, and elevate the journey. That’s why we’re bringing Samantha Yarwood into the BASECAMP Expedition Team—as a lead facilitator, content curator, and on-site force for transformative learning.
April 26th
by Mark Harrison
My condolences to the Filipino community in the wake of the unimaginably horrible tragedy of the past weekend.
Climb Higher
This three-day immersive experience in Whistler, BC, is designed for brand leaders, marketers, and entrepreneurs—inviting you to pause, reflect, and empower yourself.
Five Partnerships That Signal Change
A recent tour of the global marketplace has led us to a series of deals that are more than just business transactions—offering a glimpse into the future of partnership marketing.
Where brand partnerships make culture — and culture demands better.
This week, the sponsorship world saw sharp contrasts: record-breaking investments in sports and entertainment and, at the same time, troubling retrenchments around social impact. Let’s dive in:
Unlock the Power of Women’s Sports: A Smarter Play for Brand Growth
SponsorshipX is excited to collaborate with our research partner YouGov Canada on a recurring 3-wave-a-year sponsorship insights study. "Winning Together: Understanding Women’s Sports, Fans & Sponsorship," provides the hard data needed to understand why brands that invest in women’s sports can see higher ROI, stronger consumer affinity, and greater long-term impact.
A May Bouquet of Sponsorship Flowers for You!
Podcasts, SPX Basecamp, Virtual ROI Forum, YouGov Women's Sports Sponsorship Study, and ROI Forum Delegate eBook All Coming Your Way!
Sponsorship Landscape Study Needs You
The Canadian Sponsorship Landscape Study (CSLS) is the longest-running insights and trends barometer on the sponsorship industry in Canada and the only one of its kind!
Deals to Watch
Ben Shelton Partners with Thorne for Performance Campaign
U.S. tennis standout Ben Shelton has partnered with Thorne to launch a high-performance supplement campaign
SPX Basecamp. Coming August 2025.
A high-altitude experience for the next generation of brand builders.
This August, something powerful is taking shape in Whistler.
We’re Looking for Changemakers—Are You One of Them?
At SponsorshipX, we’re not just hosting another summit. We’re building a platform for the rebels, disruptors, innovators, and entrepreneurs who are transforming sponsorship, marketing, and culture.