Canada Life Steps Up as Sponsor of NAVIGATE 2025 – An Invitation for Companies to Join
On October 2, 2025, the Black Talent Initiative (BTI) will host NAVIGATE, a brand-new Corporate Leaders Summit in Toronto designed to empower Employee Resource Groups (ERGs) and the leaders who guide them. This inaugural event receives a major boost from Canada Life, whose sponsorship underscores their commitment to building inclusive workplaces and advancing Black professionals across the country.
Join SponsorshipX at the Sponsorship Marketing Awards
The Countdown is On: 2025 SMAs are Almost Here!
The 2025 Sponsorship Marketing Awards are fast approaching. Join us on Thursday, September 18th at TIFF Lightbox in Toronto for the biggest night in Canadian sponsorship marketing. It’s your chance to honour the partnerships, ideas, and activations that made an impact in 2024.
Diana Matheson Heads Speaker Roster for Changemakers Summit
SponsorsorshipX is thrilled to announce that Diana Matheson, founder and chief growth officer of the Northern Super League, will speak at the Changemakers Summit in Toronto from November 13 to 15, 2025.
Level Up with Dr. Norm O’Reilly
Sponsorship measurement isn’t standing still, and neither should you. In one of our most in-demand sessions, “Modernizing Sponsorship Measurement: Upping Your Game on Evaluation and Valuation,” industry leader Norm O’Reilly (Dean, University of New England & Partner, T1 Agency) discusses modernizing your approach.
BASECAMP 1.0 Completed
Our first-ever SPX BASECAMP was a climb we took together.
For three days in Whistler, we shared ideas, pushed boundaries, and stood shoulder to shoulder as leaders redefining what it means to show up. We left with new friends, new visions, and a reminder that leadership is a brand we build every day.
🚨 SXSW PANEL PICKER PITCH! 🚨
We’re pitching to be on the SXSW 2026 agenda, and this is our Pitch about the Pitch.
🌎⚽ The World’s Biggest Event. The Future of Brand Building.
Lollapalooza 2025: Comfort, Creativity and Culture on Full Display
Lollapalooza 2025 turned sponsor marketing into unforgettable experiences, and here are some standout Brand Moments.
Crankworx at 20: From Volunteer Days to Global Stage
This week in Whistler, the world's biggest mountain bike festival turns 20. Crankworx has evolved from a local celebration of the sport into a global brand with stops in New Zealand, Australia, Europe, and Canada. I had the chance to sit down with the man steering the ride, Darren Kinnaird, Managing Director of Crankworx Events Inc.
The Bricklayer, the Bot, and the Changemaker
The timeless craft of a bricklayer requires a rhythm for their craft, a keen eye for levelling and patience of Job. From the preparation of the site to the accumulation of tools to the all-important corner leads, there are no shortcuts in the process. Each buttered brick needs to be checked and double-checked, and the instincts of a master are earned, not learned.
Time for a Leadership Transformation
Leadership isn’t about climbing ladders. It’s about climbing higher in purpose, clarity, and capability.
That’s the mission of SPX BASECAMP, which will take place August 14–16 in Whistler. It is a leadership expedition designed to reset your mindset, expand your influence, and connect you to changemakers ready to lead the future.
What to Expect at BASECAMP WHISTLER
Elevation for Leaders
That is the mission of BASECAMP Whistler, August 14-16, a leadership retreat covering everything from AI to Zero Ceilings for your future.
Designing for Magic: Leadership Through Experience
Most leadership programs teach people how to plan. How to decide. How to manage.
Very few teach people how to design for magic.
And yet magic might be the most underutilized force in leadership today.
Changemakers Summit to Take Place in Conjunction with the Historic NSL Final
SponsorshipX is proud to announce that the Changemakers Summit will take place alongside the inaugural Northern Super League Final, scheduled to occur at BMO Field in Toronto on Saturday, November 15, 2025.
The Open Championship: The future of golf is digital, but its soul is still tradition
Last week the world`s eyes turned their attention to the 153rd Open Championship – this year gracing the majestic links of Royal Portrush – and the tournament did not disappoint. Few venues capture both the raw elements of nature and the deep history of the sport quite like the Northern Irish gem.
We Need More Explorers
We don’t need more experts. We need more explorers.
This might sound provocative, especially in a world where expertise has long been the gold standard of leadership. But if we want to shape a future that doesn’t look like the past, we need a different kind of leader—one who leads not from certainty, but from curiosity. From wonder.
From vision.
2X1 BASECAMP PASS IS CALLING YOU
With the BASECAMP 2 for 1 pass, you and a friend will step outside the noise to enjoy three immersive days in Whistler, BC where you’ll attend curated leadership sessions designed to change the way you lead for years to come.
Bring a Friend to SPX BASECAMP — and Save $200 Each
The smartest way to grow as a leader? Bring someone with you.
Why Doesn’t Cannes Award Sponsorship Lions?
The Cannes Lions celebrate creative excellence and effectiveness in every sector and discipline of the industry as one of the most prestigious awards in the marketing industry.
If so, why is there no category for Sponsorship Marketing?
SECURE YOUR SPX BASECAMP PASS FOR $1595
⛰️ PRICES RISE JULY 1: JOIN THE BASECAMP EXPEDITION FOR $1,595 BEFORE THE CLIMB GETS STEEPER
SPX BASECAMP - My "Pitch to Me" for Leadership Development
The template below is for your "internal pitch"—a letter to yourself, from your future self, designed to justify a critical investment in your leadership development.