Cannes deux mille vingt-cinq
On a first-day tour of the Cannes Lions footprint by a delightfully knowledgeable staffer, I learned that the 2025 festival was supported by over two hundred and thirty (230) partners.
Paying It Backward
Suppose there was ever a case in sponsorship of a property reaping what it sows positively. In that case, the recent announcement that Stripe has become the new title sponsor of the Young Scientist & Technology Exhibition in Ireland is just that.
31 Years of Leadership Lesson
Last week, T1, known at various times as Trojan Sports Marketing, Trojan Sports & Event Marketing, TrojanOne, and TrojanOne Integrated Brand Activation, turned thirty-one.
Is the night mayor a new sponsorship opportunity?
The City of Toronto is about to appoint its first-ever Night Mayor. Technically, the job title is "Manager of the Night Economy," though I think the nickname is cooler. Night Mayor. (Not Nightmare for the record!)
A May Bouquet of Sponsorship Flowers for You!
Podcasts, SPX Basecamp, Virtual ROI Forum, YouGov Women's Sports Sponsorship Study, and ROI Forum Delegate eBook All Coming Your Way!
NSL Creates Opportunities for Players & Partners
In November 2022, Diana Matheson appeared on the SponsorshipX Montreal stage and shared her vision at the time, Project 8, to establish a professional women’s soccer league in Canada.
What I Learned at the ROI Forum
A week ago at the ROI Forum in Vancouver, we gathered as marketers, strategists, creatives, analysts, or rightsholders, but as a community with something rare in today's noisy, surface-level world: a hunger for the truth.